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Web user interface desing tools for end users
Vadlejch, Petr ; Buchalcevová, Alena (advisor) ; Nekvasil, Marek (referee)
The main objective of this document is to introduce available web user interface design tools to readers from general public. This document is organized into several chapters that include theoretical and practical information about selected applications and tools according to their main purpose. It is necessary to distinguish between graphical design tools, design of structure (wire frame), design of prototype, tools for final website generation like WYSIWYG or programs that combine visual and code instruments. The final results evaluation is based on practical experience with application and tool testing. The main contribution to the topic discussed throughout this document lies in the ability to bring an overview of basic application tools available on the market. It is important to mention again that all introduced tools do not require any programming skills.
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The Influence of Cultural Differences on Webdesign
Veselý, Jindřich ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
The work deals with the current burning issue of cultural differences. These issues relate to the expression of culture and one's home country within the mediums of the Internet and online communication. Based on the research of previous studies, this work aims to demonstrate the influence of cultural dimensions in web design and content. In a sample of the largest beer producers in the Czech Republic, Japan and Great Britain supplemented with the largest international brewing companies are analyzed components which characterize cultural differences. The main scope of this study is based on assumptions and theories according to G. Hofstede and E. T. Hall. It thus demonstrates the influence of culture and dimensions -- Collectivism/Individualism, Power Distance, Uncertainty Avoidance, High/Low Context, Masculinity/Femininity, Time Orientation and Colour symbolism. It is recommended that companies pay more attention to the cultural adaption of web communication, which can bring more clarity and attractiveness, and also a higher added value to the customer himself.
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CMS model in the browser
Herma, Tomáš ; Palovský, Radomír (advisor) ; Hubáček, Josef (referee)
This Bachelor thesis deals with creation of a web application that lets a user manage not only the content but also a web page design. The first part of work analyses the current freely available content management systems. The second part describes the selected technology and creation of a separate application.
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Online Marketing Strategy for Divadlo.cz
Jermářová, Karolína ; Černá, Jitka (advisor) ; Svoboda, Ondřej (referee)
The objective of this thesis is to propose an online marketing strategy for the Divadlo.cz web portal, which is currently undergoing a complete redesign including the extension of functions and services provided to its users. The proposed mix of marketing activities should help to increase the target groups' awareness of news on the web and provide the increase of the targeted visit rate. At the same time I focused on the possibilities of the increase of the web conversion ratio and, on the basis of the analyses and user testing performed, I proposed some changes on the web, which will contribute to the creation of more user-friendly environment and will facilitate the achievement of the web's objectives. Owing to the fact that the operator of the portal is the Arts Institute - Theatre Institute, which is a state-funded organization founded by the Ministry of Culture of the Czech Republic, I selected such marketing methods which least burden the budget and their staffing can be mostly provided in-house. The elaboration of this thesis was primarily based on my own knowledge and experience, obtained by several years of self-study and work in a company, which engages in web design and Internet marketing. The entire thesis is divided into two main parts; the first, theoretical part deals with the Internet marketing itself and its selected tools, which can be utilized during the creation of online marketing strategy of the web in the non-profit sector. In the other, principal part I focus exclusively on the Divadlo.cz portal: first I subject the portal to web analyses and user testing, and in the conclusion I propose the specific marketing strategy for the increase of the web visit rate, divided into the following components: subject, time, finances and personnel.
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Search Engine Optimization and web accessibility
RÜCKL, Jan
This work deals with the making of internet presentation and the suitable utilization of certain components of a website code in such a way that this presentation can be optimized for internet browsers, and at the same time, it is designed to correctly interpret information contained in the presentation even to handicapped users and users who do not use common internet browsers.
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Analysis of the graphical user interface of specific websites
Hejda, Jan ; Toman, Prokop (advisor) ; Horný, Stanislav (referee)
The aim of this thesis is to develop a methodology for comparison of the graphical user interface of web sites, its application in a segment of sites and in consequence obtaining feedback on the appropriateness of this methodology. The introductory chapter discusses the importance of web services and outlines the development of the Internet. A selection of the segment describing its specifics follows. The methodology itself is described in the following section and is used on selected websites. In conclusion, this comparison is described and evaluated. The analysis concludes with an assessment of selected methodology.
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Zásady firemní vnější komunikace - metodiky hodnocení firemních webů
Rudiš, Jiří ; Horný, Stanislav (advisor) ; Vilím, Tomáš (referee)
Práce je rozdělena do čtyř hlavních kapitol. První pojednává z psychologického hlediska o vizuálním vnímání a využití poznatků při designu webových stránek a tvorbě reklamy. Druhá je zaměřena na sociální komunikaci a aplikaci poznatků při prezentování. V třetí části je vysvětlen význam podnikové identity ? podnikové komunikace, podnikového designu a podnikového jednání. V poslední části je navržena metodika pro hodnocení firemních webů a její aplikace.
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Marketing of school on target institution
Dvořáková, Ivana Bc. ; Hesková, Marie (advisor) ; Navrátilová, Petra (referee)
Provést analýzu interního a externího prostředí. V primárním výzkumu se zaměřit na marketingové řízení škol. Navrhnout vzdělávací modul pro zvýšení úrovně implementace marketingu v prostředí škol. Zpracovat případovou studii vhodnou pro trénink vybrané oblasti marketingového řízení školy a pro výuku formou e- learningu. Diplomová práce je součástí projektu CZ.04.1.03/3.2.15.1./0072 - Rozvoj profesních kompetencí pedagogických pracovníků.
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