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Presentation of Contemporary Art in The Context of The Art Museum
Prokůpek, Marek ; Tyslová, Irena (advisor) ; Janištinová, Anna (referee)
The aim of my diploma thesis is the exploration of the fine arts presentation options and methods with a focus on contemporary fine arts in context of the museums of art. The main terms concerning the topic are defined in my work prior to the main research of the museums of art and the presentation of fine arts. In the beginning of my work the reader can familiarize himself with the historical development of art museums from its genesis until the present form of this institution. Following the research part I am explaining the main aspects relevant to the presentation of fine arts, such as the spatial character of art museums and the evolution of its design. One part of my work is focused on a role of curator, who is a very important figure in the presentation of fine arts. The main basis of art museum are its art collections, which are transformed into long-term exhibitions. On the other hand, the museum should also manage the production of temporary exhibitions which plays an essential role in the presentation of fine arts in the last few decades. The methods and technique of installations are no less important for the presentation. All these aspects are described in my diploma thesis and supported by concrete examples from various museums. In the last part of my work, the theoretical thesis are applied on a specific example of an institution with the largest art collection in our country - Veletržní palác.
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Designblok 2011 and its attendees
Vostalová, Zuzana ; Černá, Jitka (advisor) ; Vávra, Oldřich (referee)
The thesis focus on detection of motivation and satisfaction of visitors and exhibitors of annual design fair Designblok 2011 in Prague. Its creation proceeded in cooperation with main organizers and the results aimed to be usable in practice while planning and organizing of forthcoming years. One part of it deals with visitor's research executed by personal questioning whose results were analyzed in statistic software IBM SPSS Statistics. Satisfaction and motivation of exhibitors in another section was detected by means of half-structured interviews. While analyzing all the findings the maximal applicability in real life of Designblok and future usability was emphasized. The conclusion includes summary and review of all the recommendations connected to partial research results.
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Participation at exhibitions and fairs as a factor in brand building
Andronic, Valerie ; Halík, Jaroslav (advisor) ; Kuzmitskaja, Maria (referee)
Moldova is known for its wines, which enjoy great popularity not only in its own country, but in all CIS countries too. The wine trade is the heart of the Moldovian economy and the main export article of the country. That is why I have decided to write about wines and focus on exhibitions and fairs. Exhibitions and fairs are, in my opinion, a quite neglected item in comparison with traditional methods of propagation - advertising, PR, sponsorship, etc. My diploma work among other things will help to eliminate this gap. The main objective of my work is the analysis of the wine trade fair ExpoVin Moldova, followed by recommendations to improve the activities of the event. The central hypothesis of my work will be the following assertion: ExpoVin Moldova provides absolutely excellent opportunity for collaboration for producer of wines, government and retailers of wine. Therefore, I will try either to confirm or reject this hypothesis.
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Galerie v Praze a cestovní ruch
Sýkorová, Eva ; Netková, Jarmila (advisor) ; Nováček, Jan (referee)
Práce charakterizuje oblast kulturního turismu a analyzuje činnost galerií v Praze. Zabývá se otázkou financování galerií. Případové studie Galerie Rudolfinum rozebírá aspekty propagace výstavy. Diplomová práce pojednává také o galerijní pedagogice,aukcích a nových vývojových tendencích v oblasti umění.
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Behaviour of ultimate consumer in the market
ŠVEJDOVÁ, Monika
My final work is focused on behaviour of ultimate consumers in the market. The aim of my thesis was making research of behaviour of consumers in the market and analysis of offer of services for select company. For my Bachelor thesis I chose a company Výstaviště České Budějovice a. s. and its exhibition Země živitelka. Due to study of technical literature I noticed structure of consumers, described behaviour of ultimate consumer and factors that touch the consumers. I made research of behaviour of consumers in the market. The research was realized on the exhibition Země živitelka in the form of interview with visitors. On the basis of acquired data I evaluated questionnaires and assessed behaviour of ultimate consumers in the market. Also I made analysis of offer of services for select company. The result of my research is detection that there are many factors which touch the consumers. Behaviour of consumers depends on a type of exhibition, attendant program on the exhibition and offer of exhibitors.
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The exhibition project
Čiháková, Hana ; Švecová, Lenka (advisor) ; Tyslová, Irena (referee)
This bachelor's thesis discusses the exhibition of works of art. It deals with activities that are within the competence of the organizer of such events. In the theoretical part the general principles and phases of the project are described. These are then itemized in the activities that preceded the exhibition and provide an overview of wals, which can be solved. This work deals with the role of artistic manager, including his collaboration with individual cells project, issues of financing promotion and selecting the area for the exhibition. Aspects of the theoretical part are applied in practical part of a project-specific exhibition of photographic works.
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Project pProject preparation and implementation of the opening of the exhibition
Kožnerová, Petra ; Švecová, Lenka (advisor) ; Heřmanová, Eva (referee)
This bachelor's thesis deals with preparation and implementation of preview to an exhibition. The theoretical part deals with individual periods, which form the preparation. There is mentioned the general characteristic of a project, it's possible risks and factors of success. In the practical part, there are applied the theoretical knowledge and procedures needed for implementation to a particular preview to an exhibition, which was realized in Zámecká galerie in Kladno.
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Business plan - Yacht, s.r.o., publisher of free time branch magazines
Guryča, Nikola ; Vojík, Vladimír (advisor) ; Mejdrech, Vlastimil (referee)
Thesis is separeted into two parts - theoretical and practical. Principal goals of a small publishing company business plan is to offer general overview of the company market position and to specify the market position of it's magazines. For this purpose was used SWOT, SLEPT and Porters five forces analysis and BCG matrix. Plan includes also business intents for firm's future expansion. The idea organising wine trade fairs seams profitable and could be another company's activity.
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Project management in culture: the international exhibition
Hořejší, Anna ; Švecová, Lenka (advisor) ; Knobloch, Iva (referee)
The topic of the thesis is project management in the cultural organizations. The general levels of this topic are desribed in the theoretical part. This part analysis the sphere of the contemporary Czech cultural institutions, their cooperation and their position between the traditional roles and the modern management. Specific aspects of the project management for the exhibition project are also described. The aim of the analytical part is to describe and analyse the concrete project of the exhibition "Tschechische Fotografie des 20. Jahrhunderts" (Czech Photography of 20th Century) in Bonn (organised in the international cooperation of two different cultural organizations), to analyse the project processes, strenghts and risks and to give some recommendations to the project. The key topic for all these aspects is the coordination or synchronisation of the organizators and the positive aspects and complications of this cooperation.
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