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The Suggestion of Company´s Marketing Strategy
Mrkvová, Andrea ; Plíšková, Pavla (referee) ; Chalupský, Vladimír (advisor)
The thesis deals with analysis of marketing strategy of Mod Desing s.r.o. The first part of the thesis is based on theoretical grounds. This part deals with the marketing in general and outlines the process of the strategic marketing planning. In the second, practical part of the thesis the theoretical knowledge is applied practically. There is the current market position analysis and the company´s marketing strategy. Based on this analysis and theoretical findings, the suitable measures to improve the competitive position of the company are recommended.
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Aspect of Reliability in Risk Analysis Proces
Šmíd, Michal ; Teš, Vasilij (referee) ; Koška, Petr (advisor)
The products, which can be labelled with a mark of conformity are included in regulated sphere and they have to ful fill the given requirments before makrket introduction. This diploma thesis is dealing with the aspects which have to fulfilled before the nonautomatic weighing instruments from are introduced to the market. The diploma thesis also revises current methods and proceeds of conformity assessment on ES workplace of conformity assessment accordin to appropriate norms, documents and directives. The aim is also to make a new quality manual for the ES workplace of conformity assessment.
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Design of manufacturing technology for headlamp body
Pytlík, Radek ; Tomaj, Martin (referee) ; Kandus, Bohumil (advisor)
The project developed within the Master's degree is proposing a technology of manufacturing a headlight housing from the high temperature polycarbonate Apec 1695 with wall thickness of 1.8 mm. The batch size is set at 100,000 units / year. Based on literature studies of injection moulding and also on the calculation method, the injection moulding tool with the heated injector has been proposed. The injection moulding machine Allrounder 630 S 2500-800 from Arburg is used for the production of the plastic headlight housing.
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Proposal of Process Management of Order in Manufacturing Company
Horák, Roman ; Ing. Ivo Lána, Ph.D (referee) ; Jurová, Marie (advisor)
The bachelor's thesis deals with the process management of the order in the company Slévárna a modelárna Nové Ransko, s.r.o. This company focuses on the production of castings from cast iron, aluminum alloys and copper alloys. It also owns specialized workplaces for heat treatment, machining of castings and surface treatment of cast iron castings. The first part of the bachelor's thesis presents the theoretical background, which approaches the issues addressed in the analytical part. In the analytical part, the company is introduced from a general point of view, its history is briefly described and the activity of process management of the order is described from receipt, through production to the dispatch of the final casting to the customer. The last part contains suggestions for optimizing the activities of the process management of the order with regard to delivery dates.
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Proposal of a new product launching
Menšík, Radovan ; Mazouch, Petr (referee) ; Šimberová, Iveta (advisor)
The subject of this bachelos study called "A new Household Article Market Product Release" is an analysis of releasing a new product line "Titanio Juliette" (Pentolpress Titanio). Elimex Group a.s. is releasing this product to a Czech market and the subject of this study is also a concluded recomendation for the next year. The first part compiles theoretical solutions for a market plan creation. That means specific methods used for creating a situational analysis and detailed analysis of fundamental parts of the market mix – called 4P ( product, price, place, promotion) - for the right selection of a marketing strategy when implementing a new product line. The second part is more practical and it characterises a company mentioned above, marketing mix of a new product line and also suggested recomendations for the next year.
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Philosophy of improving of quality in marketing
Křivdová, Helena ; Marek, Milan (referee) ; Bartes, František (advisor)
The topic of this diploma thesis is „Philosophy of improving quality in marketing“. The aim of the thesis is new concept of customer’s satifaction evaluation in the company Pekárny a cukrárny Náchod, a.s, analyse of actual situation of customer’s satifaction evaluation in the company, suggestions for it’s improvement and creation of new questionary for monitoring customer’s satifaction in the company.
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