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Analysis of the sightseeing tours in Prague and other cities
Bodlák, Tomáš ; Jarolímková, Liběna (advisor) ; Brůžková, Pavla (referee)
The bachelor thesis is focused on the comparison of Prague and other cities - Berlin, Vienna, Budapest and Bratislava - regarding the offer of sightseeing tours. First two chapters describe the basis and terminology of the two main topics - offer in tourism and guiding services, respectively. The practical part consists of the analysis of sightseeing tours in given cities that are taking place with a guide and by walking. Hypotesis was partially confirmed - although Prague has sufficient range of the offer, the prices of guiding services are greatly undervalued in comparison with the international competition.
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Opportunities and limits of tourism development of the town Tábor
Houžvičková, Miroslava ; Netková, Jarmila (advisor) ; Indrová, Jarmila (referee)
The diploma thesis analyses the current state of tourism in the town Tábor and evaluates the utilization of the potential of the town and the whole region for tourism. In the theoretical part there are at first defined the crucial terms related to the topic of the thesis and after that the importance of tourism in the Czech Republic as well as the potential of tourism in South Bohemia are outlined. The analytical part deals with the analysis of tourism industry in the town Tábor and in the region Táborsko. Another chapter is devoted to the sustainable development of tourism in the town including its involvement in Healthy Cities of the Czech Republic Association and the projects for the tourism development are also mentioned. This is followed by the evaluation of the current level of tourism in Tábor, which is complemented by a SWOT analysis of the town. In conclusion, the author of this thesis provides her suggestions and recommendations.
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Analysis of the supply of sightseeing tours in a selected city in the Czech Republic (Znojmo)
Walowa, Zuzana ; Jarolímková, Liběna (advisor) ; Voříšková, Barbora (referee)
The aim of the bachelor thesis is to analyze the current supply of sightseeing tours in Znojmo as well as creating a unified set of tours, which could be helpful in practice. The theoretical part deals with the terminology of tourism. In this thesis a sightseeing tour is defined and the participant of tourism is classified as a main holder of demand. The thesis introduces the city Znojmo in general. The analytical part characterizes a typical visitor of Znojmo and their most demanded objects in the city. The analysis of the supply of sightseeing tours provided by two agencies is made. Results from both analyses are compared and evaluated in the end of the thesis.
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Analysis of tourism in a chosen city (Vodňany)
Jakubcová, Barbora ; Jarolímková, Liběna (advisor) ; Bakos, Tomáš (referee)
This bachelor's thesis focuses on an overall analysis of tourism in Vodňany. The aim is to describe the current situation, assess the potential of the town for tourism and to propose recommendations and measures to further development. The theoretical part deals with the characteristics of tourism in general, then with urban tourism and its potential benefits for the town. The analytical part describes conditions for the development of tourism in the city, including the characteristics of tourism offer, SWOT analysis and it describes in detail plans for the future. At the conclusion evaluation of competitiveness in the South Bohemia region is included.
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Analysis of tourism in selected town (Beroun)
Perničková, Vendula ; Jarolímková, Liběna (advisor) ; Zábranská, Hana (referee)
The bachelor thesis deals with the analysis of tourism in the town Beroun, which is located in the Central Bohemia Region. The thesis is divided into two parts. The theoretical part defines tourism terms, for example urban tourism, catering and accommodation facilities. The analytical part describes the supply of tourism, tourism institutions and the infrastructure of this town. Last part of the thesis includes SWOT analysis, presentation of the town, its plans and the comparison with other important towns in the Central Bohemia Region.
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Suggestion of sightseeing tours in the selected city in the Czech Republic (Mladá Boleslav)
Rejmonová, Lucie ; Jarolímková, Liběna (advisor) ; Herget, Jan (referee)
The aim of this bachelor thesis is to create a coherent set of tours for visitors to the town Mladá Boleslav. The theoretical part of this study deals with potential in the tourism industry (general charakteristics, history and tourist attractions of the city) and with theme of urban tourism. In the analytical part is elaborated extensive analysis of city traffic and services associated with routes. The main point of the bachelor thesis is proposing of sighseeing tours, which are based on results of analysis. Part of this thesis is the design of promotional materials created for the routes. These promotional materials will be a comprehensive tourism product.
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