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Možnosti elektronického bankovnictví v UniCredit Bank
Hlavinková, Jana
Hlavinková, J. Possibilities of electronic banking in UniCredit Bank. Brno: Mendel University, 2018. The bachelor thesis focuses on the evaluation of current electronic banking. The theoretical part analyzes the forms and trends of electronic banking. This section also deals with online payments by smartphone and analyzes the types of hazards and possibilities of securing the use of electronic banking. The practical part characterizes the offered electronic banking services in UniCredit Bank within the Czech Republic and compares its fees for the offered electronic banking services with selected banks. The practical part also analyzes the results of the questionnaire survey for recommendations on improving electronic banking.
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UniCredit Bank - the sponsorship utilisation of UEFA Champions League
Křivanec, Ondřej ; Procházka, Jan (advisor) ; Štědroň, Bohumír (referee)
Title: UniCredit Bank - the sponsorship utilisation of UEFA Champions League. Objectives: The main objective of this diploma thesis is to analyze the mutual relationship of sponsoring between the UEFA Champions League and UniCredit Bank. Based on the results, recommendations for improvement of the sponsorship cooperation will be suggested. Methods: In this thesis will be used survey in order to obtain the necessary information regarding the impact of the sponsorship from czech fans. Furthermore, SWOT analysis method will be realized to analyze the actual benefit of the sponsorship for UniCredit. And method of case studies which will analyze itself sponsorship with all its consequences. Results: The results will be processed according to the selected objectives and will be interpreted in a separate chapter as suggestions and recommendations for the improvement of the sponsorship. Keywords: sport, sponsorship, advertising, UEFA Champions League, UniCredit Bank
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Franchising as the entry method to the market
Knapová, Monika ; Turnerová, Lenka (advisor) ; Drozen, František (referee)
This bachelor thesis describes franchising as an method of entry to the market. The first part defines basic terms, the history of franchising, advantages and disadvantages of franchising, it describes the way how to start franchising business and its development in the Czech Republic. The second part describes a banking system UniCredit Bank.
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Management of marketing campaigns and enhancing their efficiency by using CRM in UniCredit Bank Czech Republic, a. s.
Hakavcová, Dana ; Žebrák, Miroslav (advisor) ; Drábek, Tomáš (referee)
The issue of managing customer relationship is very comprehensive and touches all processes in organizations. My diploma thesis focuses on benefits of CRM systems for improving effectiveness of marketing campaigns in retail segment of UniCredit Bank Czech Republic, a. s., a member of leading European financial institution UniCredit Group. Customer relationship management approach is analyzed on the example of a key marketing campaign that took place this year. The theoretical knowledge is compared with practical application in the different stages of the campaign management - planning, execution and evaluation by using CRM tools. The aim is to verify the current knowledge on customer needs, ability to deliver the right data to target potential clients, use of information technology for campaign management and results evaluation. As a conclusion the thesis provides a list of recommendations that should enhance efficiency of executed marketing campaigns and leverage value for the customer as a key factor for building a long-tern relationship between the bank and the client, which is a prerequisite to fulfill the basic objective of the company's existence -- profit maximization.
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Brand building of UniCredit Bank on the Czech financial market
Grund, Martin ; Koudelka, Jan (advisor) ; Chvojka, Jan (referee)
The purpose of this diploma paper is to describe the brand building process of UniCredit Bank in the Czech Republic, analyse the brand itself and make recommendations regarding the future of the brand. The paper comprises of the theoretical and practical parts. The theoretical part explains the meaning of a brand and the process of brand building. Attention is brought to market segmentation and the marketing mix. The practical part contains the description of the brand building process of UniCredit Bank in the Czech Republic and the analysis of the brand including the comparison with its competition. The deduction of the paper features a conclusion and recommendations for the brand towards the future.
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