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Innovation Marketing Strategy of Selected Sporting Events
Zezula, Vojtěch ; Doležal, Tomáš (referee) ; Kysel, Jiří (advisor)
The aim of this thesis is to design modernisation of marketing strategy which will be done by using data from previous Taekwon-Do ITF league. Introductory and theoretical part of the thesis clarifies terms necessary for second analythical part of the thesis. First part explains terms such as marketing and marketing strategy, following practical part consists of an analysis of previous Taekwon-Do ITF league. Results gained from such analysis constitues a basis for inovation of marketing startegy of the event.
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Martial arts as a leisure sporting activity
RAŠEK, Dominik
The thesis deals with martial art as a free time activity. It explains the difference between martial art, combat sport and self-defense. It describes the chosen martial arts - kung-fu, taekwon-do, karate, judo, aikido and caopeira. It lists the basic characteristics of individual martial arts and historical development, used fighting styles and techniques. It describes the levels of technical skill and competitive disciplines. It deals with the moral aspect of every martial art, its influence on the psychological and moral side of an individual, pedagogical influence of a master or a trainer on its pupil. The thesis compares the chosen martial arts from the technical, competitive and spiritual side. Martial arts have positive affect on the formation of personality of individual, supports harmony of both spiritual and physical aspect and so they can find suitable application in free time activities.
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Marketing mix of Czech Taekwon-Do ITF Federation
Štochl, Michal ; Štědroň, Bohumír (advisor) ; Omcirk, Vilém (referee)
Title: Marketing mix of Czech Taekwon-Do ITF Federation Objectives: Main objective of this diploma thesis was an analysis of marketing mix of the Czech Taekwon-Do ITF federation and making of suggestions for its improvement. Partial goals were aimed at analysis and description of the organization and of the environment in which this organization exists. Methods: Qualitative marketing research method has been selected to meet purpose of this thesis. Methods of case study and in-depth interview have been used also together with SWOT analysis. Results: Outcome of this thesis consists of a draft with suggestions for optimization of marketing mix. Foremost these improvements have been suggested: changes in promotion, utilization of sponsors and also update of some product items and prices. Key words: Marketing mix, Taekwon-Do, case study
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Usage of Taekwon-Do ITF on patients with VAS issues
FRIČ, Lukáš
The topic of this bachelor thesis is the application of selected Taekwon-Do ITF (or TKD) techniques, and their detailed correction, on patients with vertebral algic syndrome. Unlike other martial arts, Taekwon-Do was carefully described, every single technique was described in detail while maximally respecting the biomechanical laws and borders of the human body. Tai-chi, a well-known martial art, has already been surveyed, even despite it's techniques not being described in detail or even without any connection of its movements to the kinesioterapeutic methods. The aim of this thesis was to find out in which way does regular Taekwon-Do practicing influence back pain and what influence does regular Taekwon-Do practicing have on selected movement stereotypes. Back pain is now nearly considered a civilization desease, which can unbelievably limit a person in thier professional and what is more in their private life. The bachelor thesis was divided into three parts. The theoretical part presents terms such as VAS, describes Taekwon-Do, and describes what movement stereotypes are. The chapter dedicated to Taekwon-Do, contains information about history, about the founding of Taekwon-Do, the main Taekwon-Do principles and about the basic techniques and movements. The second part, also theoretical, deals with specific parallels between Takewon-Do and kinesioterapeutic methods as well as with the differences between simple "teaching Taekwon-Do" and applying detailed projections on selected movement stereotypes. The third part is practical. It is based on both the quantitative and the qualitative research. The beginning of this part focuses mainly on the qualitative research a description of what posturografical testing is, the system of postural control, different subtests of the posturograpic testing. It desribes all 4 case reports, which contain kinesiological examination, pain scale and the initial posturographical tests, the course of therapy and then the final kinesiological examination and posturographical tests. It also includes the results of the questionnaire survey and insights from the discussion with the subjects The third part presents the results of my combined research. The data obtained from the qualitative part of my research were collected by posturographic tests and kinesiolgical examination, the quantitativa data in by questionnaire survey. The questionnaires were sent via a website to teachers and also students of Teakwon-Do of every Czech taekwondo school. The qualitative research lasted 6 months and included 4 subjects, who suffered from back pain in different parts of their back. The exercise unit, or therapy, took place three times a week in the form of an official lessons of Taekwon-Do ITF, in traditional lessons, and at home in the form of exercises depending on the recommendation of TKD teacher. Such a unit consisted at the very least of: warm-up, stretching part, kick training and basic techniques training. The results of the qualitative part demonstrated that those who practised TKD regularly improved in stability tests and slightly, not fundamentally, in movement stereotype as well. Moreover, they felt better and the intensity or frequency of pain decreased or vanished. Those, who did not practise TKD did not reach such results and even deteriorated in some tests. The results of the quantitative part say, regular TKD practice leads to better health conditions or helps to maintain it. This thesis might be useful for health workers and sportsmen, but also for trainers, teachers and students of TKD, or for general public as a study materiál.
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Marketing mix of Czech Taekwon-Do ITF Federation
Štochl, Michal ; Štědroň, Bohumír (advisor) ; Omcirk, Vilém (referee)
Title: Marketing mix of Czech Taekwon-Do ITF Federation Objectives: Main objective of this diploma thesis was an analysis of marketing mix of the Czech Taekwon-Do ITF federation and making of suggestions for its improvement. Partial goals were aimed at analysis and description of the organization and of the environment in which this organization exists. Methods: Qualitative marketing research method has been selected to meet purpose of this thesis. Methods of case study and in-depth interview have been used also together with SWOT analysis. Results: Outcome of this thesis consists of a draft with suggestions for optimization of marketing mix. Foremost these improvements have been suggested: changes in promotion, utilization of sponsors and also update of some product items and prices. Key words: Marketing mix, Taekwon-Do, case study
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Innovation Marketing Strategy of Selected Sporting Events
Zezula, Vojtěch ; Doležal, Tomáš (referee) ; Kysel, Jiří (advisor)
The aim of this thesis is to design modernisation of marketing strategy which will be done by using data from previous Taekwon-Do ITF league. Introductory and theoretical part of the thesis clarifies terms necessary for second analythical part of the thesis. First part explains terms such as marketing and marketing strategy, following practical part consists of an analysis of previous Taekwon-Do ITF league. Results gained from such analysis constitues a basis for inovation of marketing startegy of the event.
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Stimulating and relaxing effect of apperception music in the context of martial arts
ŠPIČKA, Roman
The work deals with the influence of music on mental and physical manifestations of a personality in the practice of the Taekwon-Do. The theoretical part describes the history and the present of the Taekwon-Do, the basic structure of the music therapy and various effects of music, Taekwon-Do exercises and a relaxation. The practical part compares four groups of probands who practiced or relaxed listening to a music or without any music. My research was focused on the emotional level and the heart rate. I defined four hypotheses: H1 - The average heart rate is higher in probands exercising while listening to a stimulating music than in probands exercising without any musical stimulus., H2 - Average values of the excitations in the emotinal level are higher in probands excercising while listenig to a stimulating music than in probands excercising without any musical stimulus. H3 - The average heart rate is lower in probands relaxing while listening to a calming music than in probands relaxing without any music., H4 - Average values of the calming effect of a relaxing music are higher in probands relaxing listening to the music than in probands relaxing without the music. The research was designed as a quantitative and a comparative study. The anamnestic questionnaire and the metod of direct measurement of the heart rate was used for the data collection. The data were presented in tables and graphs. The results of my research - the differences between the four groups - showed and confirmed all of my hypotheses.
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