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Masters of Communication. The profession of Television Program Announcers
Rusová, Michaela ; Štoll, Martin (advisor) ; Bednařík, Petr (referee)
This diploma thesis Masters of Communication. The profession of Television Program Announcers deals with the origins, formation and reflection of the professional activity of television program announcers who worked in Czechoslovak and later Czech Television from 1956 to 2005. The thesis tries to reveal what factors influenced the creation, institutionalization and subsequent course of this now extinct profession. The author proceeds from a theoretical framework devoted to the communication situation of the television and definition of the communication role of the television announcers. The oral history method was used for the processing of the presented diploma thesis, in the framework of which interviews were conducted with four contemporary witnesses from the ranks of television program announcers of the time. Thanks to this method, the reflection of professional activity based on the memories of witnesses is discussed in the thesis. In addition, period documents obtained from the Archive and program funds as well as the File Archive of the Czech Television were used in order to grasp the historical-contemporary context that influenced the practice of this profession.
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The Onset of Normalisation in the Czechoslovak Television
Slunečková, Karin ; Štoll, Martin (advisor) ; Bednařík, Petr (referee)
This thesis tackles the onset of normalisation in Czechoslovak Television between 1969-1975. Firstly the author introduces the reader to the subject through the historical context. Above all, the thesis focuses on dramatic changes that affected Czechoslovak Television in that era. Further, the thesis is dedicated to one of main players and representatives of normalisation in Czechoslovak media, general director of Czechoslovak Television Jan Zelenka, who remained in office between years 1969 and 1989. The author uses not only published sources, but also internal documents and databases of Czechoslovak Television and documents from the National Archive. In the analytical part of the thesis the author describes the function and structure of Ideological Thematic Plans which served as a foundation document for the TV broadcasting for one year to the next. Using the Ideological Thematic Plan of 1973 the author analyses their content. The author carries out an in-depth analysis of three TV programmes chosen from the Ideological Thematic Plan of 1973. These programmes represent three different genres - a broadcast targeting the young Through Young Eyes (Mladýma očima), a television series of nine episodes Mother (Matka), and a feature film, And Give My Love to the Swallows (…a pozdravuj vlaštovky)....
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Adolescent's relation to traditional TV brodcasting in the Internet era
Kadeřábková, Tereza ; Zezulková, Markéta (advisor) ; Lütke Notarp, Ulrike (referee)
The work titled Adolescents' relation to traditional TV broadcasting in the Internet era deals in its first chapter of the theoretical part with the origin and changes of traditional TV broadcasting in our country from the beginning to the present. It creates the historical context of the issue discussed in the following chapters; so it describes what changes TV has gone through in its functioning, social status and role. The second chapter serves as an insight into the adolescents' relation to TV broadcasting, TV content and selected media in an era when the Internet has an increasing potential to take over the role of traditional media. Thematic research and studies conducted in the past are used for the description. In the practical part of the work the questionnaire survey focusing on young people aged 15-18 is used. The aim of quantitative research is to find out the respondents' relation to traditional TV broadcasting and some television content, and also marginally includes an influence of selected media on respondents' TV viewing. The sample is composed of 96 respondents meeting the required age range. For example, it has been found that most respondents are watching traditional TV broadcasting for 1-2 hours a day, but the time spent on this activity differs depending on whether it is a...
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Comparison of olympic broadcasting on czech television from winter olimpic games 2010 and 2014
Růžičková, Anna ; Kruml, Milan (advisor) ; Bednařík, Petr (referee)
This thesis principally compares the Olympic broadcasting on the Czech Television covering Winter Olympic Games 2010 in Vancouver and 2014 in Sochi. The first part of the text defines the concept of Olympism, the history of the Olympic Games and the Czechoslovak Olympic Committee, and the current form of the Games and their future. The further analysed Winter Olympics 2010 and 2014 are being briefly described in this section as well. Moreover, the relationship between sport and media, and the media event of the Olympic Games are being defined. Considerable attention is being given to the Olympic Television Broadcasting. Consequently, the history of broadcasting, broadcasting rights, commercialization of the Olympics, their funding, and the function of Olympic Broadcasting Services is being discussed too. The latter part is devoted to the Czech Television, its history and current form as a public service broadcaster. The chapters that deal with an analysis of Olympic broadcasting covering Vancouver and Sochi describe the Olympic teams of the Czech Television in Prague and in the Olympic venue, program schedules, and web specials. The number of broadcasted hours from the Olympics, the costs of broadcasting production, and the viewership are being compared. The Olympic broadcasting from Vancouver was...
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Potential of Private Equity Funds in Czech Media Market
Dolejš, Martin ; Moravec, Václav (advisor) ; Šmíd, Milan (referee)
The growing importance of media economics has been recently highlighted by the on- going recession of economy, which has caused a reduction of budgets for advertising. This fact has reduced the revenues of media companies and urged their need for a change of business model. As well as other commercial entities, media companies need for their business a source of financing, which allows them to create a new company, expand or restructure. Besides traditional ways of financing such as bank loans, new ways of attracting capital recently emerged: private equity funds. These funds do not only provide a company with capital but also bring know- how and actively help to manage the company. The aim of this paper is to describe the private equity funds and media market in the Czech Republic and based on this analysis to discuss the best opportunities for a cooperation of media companies and private equity funds in the Czech Republic. The impact of private equity financing on a media company will be also analysed.
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Nonverbal Communication in TV Broadcasting for Children and Young People
Bayerová, Petra ; Saicová Římalová, Lucie (advisor) ; Lehečková, Eva (referee)
The bachelor's paper focuses on the chosen tools of non-verbal communication in Czech television programmes meant for children of different age. The paper's goal is to analyse the chosen non-verbal tools, to assess their form and function and to try to capture the differences between programmes meant for audiences of different age. Programmes Kouzelná školka and Planeta Yó made in production for the Czech TV and a programme Alliho parťáci by FTV Prima have been chosen for the purposes of this paper. Selected examples from the programmes were transcribed in accordance with the rules of the corpus DIALOG and transcripts of gestures were further added. The analysis is focused mainly on mimic and gesture expressions. The analysis results have shown that mimic and gesture expression adapt to the age of the child viewer.
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The Onset of Normalisation in the Czechoslovak Television
Slunečková, Karin ; Štoll, Martin (advisor) ; Bednařík, Petr (referee)
This thesis tackles the onset of normalisation in Czechoslovak Television between 1969-1975. Firstly the author introduces the reader to the subject through the historical context. Above all, the thesis focuses on dramatic changes that affected Czechoslovak Television in that era. Further, the thesis is dedicated to one of main players and representatives of normalisation in Czechoslovak media, general director of Czechoslovak Television Jan Zelenka, who remained in office between years 1969 and 1989. The author uses not only published sources, but also internal documents and databases of Czechoslovak Television and documents from the National Archive. In the analytical part of the thesis the author describes the function and structure of Ideological Thematic Plans which served as a foundation document for the TV broadcasting for one year to the next. Using the Ideological Thematic Plan of 1973 the author analyses their content. The author carries out an in-depth analysis of three TV programmes chosen from the Ideological Thematic Plan of 1973. These programmes represent three different genres - a broadcast targeting the young Through Young Eyes (Mladýma očima), a television series of nine episodes Mother (Matka), and a feature film, And Give My Love to the Swallows (…a pozdravuj vlaštovky)....
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Product placement as a marketing tool
Kincl, Albert ; Tahal, Radek (advisor) ; Beneš, Vladimír (referee)
The aim of this thesis is to describe thoroughly the execution of a product placement process in TV broadcasting with focus on the Czech Republic. So as to analyse product placement as a marketing tool and to introduce its possible forms and current trends. Moreover, to explain the development of this marketing communication and last but not least, discuss the strengths and weaknesses of this specific form of advertisement. Furthermore, questionnaire analysis is used to research the reception of product placement in TV series, sports broadcasting and other TV shows in the Czech Republic. It investigates the level of awareness and understanding of this phenomenon in the Czech landscape and these findings are main basis for the implications suggested for the improvement of brand or product placement strategies in TV broadcasting.
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