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Big Data and Personal Data Protection in the Age of Surveillance Capitalism
Jirásková, Kristýna ; Slavíček, Daniel (advisor) ; Gvoždiak, Vít (referee)
The diploma thesis deals with the topic of personal data protection in the age of surveillance capitalism, relying on the General Data Protection Regulation or GDPR. It presents, first of all, what can be imagined by the term Big Data, since the protection of personal data consists in the constant collection of all data, among which there are personal data. In the context of this issue, the various risks of data collection and processing will be discussed. Then, attention is given to surveillance capitalism, i.e. not only the definition, but also what it consists of and what pitfalls come with it. Above all, this paper seeks to answer the question of what role the GDPR currently plays in relation to data protection, i.e. whether it is successful or not, which of course cannot be done without a more detailed analysis of this legal document. To this end, the thesis will focus on selected examples from practice that should help to answer the question posed. Key words Surveillance Studies, surveillance, Big Data, surveillance capitalism, GDPR, protection of personal data, social media
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Discourse Analysis of Czech Media in Connestion with Concept of Surveillance Society
Mikolandová, Anna ; Hrůzová, Andrea (advisor) ; Silverio, Robert (referee)
This thesis deals with the concept of a surveillance society in the modern world and its representation in the Czech media. It aims to deduce the discourse of the domestic media on this issue and the narratives that form it. For this purpose, James Paul Gee's method of discursive analysis originating from the linguistic tradition is chosen. In addition to the texts, the visual representations that accompany them are examined through qualitative content analysis. The conclusions of the research are compared with the findings presented in the theoretical part of the thesis. The thesis focuses on the issue of surveillance and presents the key ideas and research that have shaped the emergence of the entire field of surveillance studies. These include texts by Jeremy Bentham, Karl Marx, Max Weber and Michel Foucault. Other contemporary theorists have then drawn on these, whose research is also the focus of the thesis, and present the dominant issues and current problems related to the main theme of the thesis. These include, for example, Gilles Deleuze's concept of the society of control, "new" surveillance by Gary T. Marx, dataveillance, i.e. the use of data for surveillance in Roger Clark's theses, Mark Poster's superpanopticon, the issues related to the use of CCTV camera systems addressed by Clive...
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Social Network from the Perspective of Surveillance Theory
Janda, Martin ; Balon, Jan (advisor) ; Fišer, Josef (referee)
The paper concentrates on the general trend of extending the surveillance as it is nicely captured in the case of online social network Facebook. The text emphasized the omnipresence and hidden techniques used for mining of personal data, as depicted on the phenomenon of consumer surveillance. Data kept in the in databases create a virtual image of an individual that subsequently replaces him in the cyberspace, which leads to discrimination of the individual due to an unequal access to products and information. On introducing the surveillant assemblage the paper shows how the modern surveillance has multiple sources and its object can be anyone who is browsing the internet. Main source for the analysis are the works of Surveillance Studies, most prominently the Canadian sociologist David Lyon. The work centers on defining what part of social sciences field in the age of IT technologies occupies the panopticon - the key concept of surveillance studies - and what new aspects of surveillance are appearing in the society thanks to the development of internet and especially the social networks.
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Surveillance and Facebook
Heroldová, Lenka ; Slavíček, Daniel (advisor) ; Marcelli, Miroslav (referee)
This diploma thesis focuses on surveillance studies on online platform Facebook. This famous social site became a tool for both fun and business lately. Facebook collects data that is then used for some other purposes which means there is some kind of a surveillance done. All the infomation that Facebook collects is given by the users themselves who voluntarily share their personal information. This kind of collected data is then for example used for commercial purposes such as media advertising with obvious profit expectations and so is used in crime prevention such as cyberbullying etc. Diploma thesis is divided into three sections. First describes surveillance history until nowadays, postmodern times. Second part clarifies the formation of the social site Facebook, it's user rules and privacy rules as well as practical examples of using collected data online. The last part of this thesis introduces some other favourite social sites and its functions as well as their surveillance possibilities and advertising potential.
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Electronic surveillance of current marketing and consumption and its used strategies
Zamastilová, Lucie ; Slavíček, Daniel (advisor) ; Charvát, Martin (referee)
In my dissertation I will deal with the issue of surveillance, which is applied in the area of marketing, consumption and in connection with that in advertising. I will concentrate mainly on the current age and therefore on the electronic surveillance, so the history of the surveillance studies will not be dealt with in this thesis in more detail. The first part of the thesis will be theoretical focusing on the main theses and theories of the current surveillance authors, especially the issues of electronic surveillance. The next part of this thesis will focus on surveillance and surveillance techniques in marketing and consumption. In this part I will also build on the theories of contemporary authors discussing the surveillance topic in the commercial sphere, but I will try to complement the theoretical introduction of the issue with the specific functioning of this phenomenon in practice. The main aim of this thesis will mainly be an overview and comprehensive illumination of surveillance and control issues focusing on the field of marketing and consumption and also mapping its operation in practice. In this part, I will focus on the issue of electronic surveillance in terms of marketing strategies focusing on the application of surveillance on the Internet and particulary on social networks. I...
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Surveillance and Marketing
Ledrová, Šárka ; Slavíček, Daniel (advisor) ; Marcelli, Miroslav (referee)
This thesis looks into the key aspects of surveillance and marketing issues. It describes surveillance as a subject of studies, historical development in studies regarding surveillance and default approaches to the surveillance from the Surveillance Studies branch point of view. Main source of information for the thesis comes from the concept of surveillance from Michael Foucault, Gilles Deleuze, Zygmunt Bauman, David Lyon and other experts. Practical part of the thesis aims to present a balanced look on the marketing as a sphere of surveillance, to describe development of surveillance in marketing and to outline eventual risk and consequences of contemporary surveillance in marketing.
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Social Network as a Sphere of Surveillance
Jasková, Anna ; Slavíček, Daniel (advisor) ; Marcelli, Miroslav (referee)
This diploma thesis focuses on social media phenomenon from a surveillance studies perspective. It perceives social media as a sphere, where many kinds of surveillance are realized. From those applied by partners to those driven by commercial interests. The thesis is divided into a theoretical and empirical part. The theoretical part concentrates mainly on explanation of the connection between some important surveillance theories with the current surveillance practices on social media. The empirical part allows readers to understand how selected users of social media reflect surveillance and the loss of privacy associated with it.
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Surveillance, Media, Interactivity - Surveillance in the context of modern media
Šafránek, Michal ; Slavíček, Daniel (advisor) ; Fišerová, Michaela (referee)
The purpose of this thesis is to describe the key aspects of the surveillance in the contemporary social media reality. It aims to take note of the basic approaches and theories in the field of surveillance and tries to fully describe and understand the impact of the - so called social media in the (post) modern situation, using the position of the interdisciplinary field of Surveillance studies, and also the works of M. Foucault, G. Deleuze etc., with the emphasis put on the theoretical and practical aspects of surveillance and monitoring of the modern media reality. The work also aims to bring balanced, sometimes critical view on the contemporary means of online communication and the tools, or means, that can be used to monitor the users of the internet - with, or without their consent or notion. Key words Surveillance studies, surveillance, media, online interactions, interactivity, social media, marketing
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Surveillance and Facebook
Heroldová, Lenka ; Slavíček, Daniel (advisor) ; Marcelli, Miroslav (referee)
This diploma thesis focuses on surveillance studies on online platform Facebook. This famous social site became a tool for both fun and business lately. Facebook collects data that is then used for some other purposes which means there is some kind of a surveillance done. All the infomation that Facebook collects is given by the users themselves who voluntarily share their personal information. This kind of collected data is then for example used for commercial purposes such as media advertising with obvious profit expectations and so is used in crime prevention such as cyberbullying etc. Diploma thesis is divided into three sections. First describes surveillance history until nowadays, postmodern times. Second part clarifies the formation of the social site Facebook, it's user rules and privacy rules as well as practical examples of using collected data online. The last part of this thesis introduces some other favourite social sites and its functions as well as their surveillance possibilities and advertising potential.
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