National Repository of Grey Literature 5 records found  Search took 0.01 seconds. 
The Influence of National Culture to the Perception of Advertising and Marketing
Brziaková, Zuzana ; Volhejnová, Kristýna (referee) ; Navrátilová, Ludmila (advisor)
The bachelor thesis deals with the influence of cultural aspects to marketing and advertising of the company. It involves the analysis of marketing mix of the company IKEA Česká republika s.r.o., with an emphasis on the overall perception of its marketing by domestic and also foreign customers. It focuses on the differences between Czech and Spanish culture. It contains proposal for improvement of the marketing communication which will help to reduce barriers of multicultural communication.
The Influence of National Culture to the Perception of Advertising and Marketing
Brziaková, Zuzana ; Volhejnová, Kristýna (referee) ; Navrátilová, Ludmila (advisor)
The bachelor thesis deals with the influence of cultural aspects to marketing and advertising of the company. It involves the analysis of marketing mix of the company IKEA Česká republika s.r.o., with an emphasis on the overall perception of its marketing by domestic and also foreign customers. It focuses on the differences between Czech and Spanish culture. It contains proposal for improvement of the marketing communication which will help to reduce barriers of multicultural communication.
Cultural standards of Spain
Brestičová, Radana ; Khelerová, Vladimíra (advisor) ; Chylíková, Hana (referee)
The thesis deals with the aspects of the Spanish culture. The theoretical part treats, except the spanish culture particularly, main cultures of the world generally and explanation of cultural dimensions by G. Hofstede. The aim of the practical part is to compare the perception of the spanish culture by Czech people (who have spent certain time either working or studying in Spain) and by Spaniards themselves. The practical part contains a comparison of the facts of the hofstede cultural dimensions and the results of a survey carried out by a conducted questionnaire.
Instituto Cervantes and Its Part in the Diffusion of Spanish Culture
ČERMÁKOVÁ, Michaela
This bachelory work tries to describe the Cervantes Institute´s activities. It is also devoted to characteristics of institution´s help in the spread of spanish language and Hispanic culture. It is concerned with the institute´s introduction, its main aims and the methods used for gaining these aims. One of the most important parts the author writes about are institute´s academic and cultural activities taking place in cities all around the world. Not less important part focuses on the websites and their usage. These websites provide students, teachers, hispanists and the general public with information concerning essential facts about the study of spanish and the spanish speaking countries culture. In conclusion the author compares the Cervantes Institute with organizations which are also interested in promoting the language and the culture connected with it.
Juxtaposition of the Spanish and Czech Cultural Standards
Kokešová, Martina ; Nový, Ivan (advisor) ; Pauknerová, Daniela (referee)
The main aim of the thesis "Juxtaposition of the Spanish and Czech Cultural Standards" is definition of the Spanish cultural standards and theirs juxtaposition with the Czech cultural standards. These standards are defined according to the interviews with both Spanish and Czech residents whose have at the same time in-person experience with the second culture (Spanish or Czech.) Theoretical part focuses on the basic psychological and cross-cultural concepts as well as the models of cultural standards and cultural dimensions. The thesis is designed for all people who would like to deepen their knowledge about Spanish culture, particularly for businessmen whose business associates are Spaniards.

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