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Národní úložiště šedé literatury Nalezeno 4 záznamů.  Hledání trvalo 0.00 vteřin. 
The Satisfaction Measurement of Students´ International Mobility at FBM BUT
 Brziaková, Zuzana ; Laczová, Veronika (oponent) ; Šimberová, Iveta (vedoucí práce)
The diploma thesis deals with international education of tertiary students. It aims to measure satisfaction of tertiary students with current offer and service provided in area of mobility programmes by Faculty of Business and Management of Brno University of Technology. It contains suggestions for the improvement and enhancement of services and programme offer of international activities for students with the aim to increase satisfaction and the number of people interested in activities in a foreign environment.
Úplný záznam
The Influence of National Culture to the Perception of Advertising and Marketing
 Brziaková, Zuzana ; Volhejnová, Kristýna (oponent) ; Navrátilová, Ludmila (vedoucí práce)
The bachelor thesis deals with the influence of cultural aspects to marketing and advertising of the company. It involves the analysis of marketing mix of the company IKEA Česká republika s.r.o., with an emphasis on the overall perception of its marketing by domestic and also foreign customers. It focuses on the differences between Czech and Spanish culture. It contains proposal for improvement of the marketing communication which will help to reduce barriers of multicultural communication.
Úplný záznam
The Influence of National Culture to the Perception of Advertising and Marketing
 Brziaková, Zuzana ; Volhejnová, Kristýna (oponent) ; Navrátilová, Ludmila (vedoucí práce)
The bachelor thesis deals with the influence of cultural aspects to marketing and advertising of the company. It involves the analysis of marketing mix of the company IKEA Česká republika s.r.o., with an emphasis on the overall perception of its marketing by domestic and also foreign customers. It focuses on the differences between Czech and Spanish culture. It contains proposal for improvement of the marketing communication which will help to reduce barriers of multicultural communication.
Úplný záznam
The Satisfaction Measurement of Students´ International Mobility at FBM BUT
 Brziaková, Zuzana ; Laczová, Veronika (oponent) ; Šimberová, Iveta (vedoucí práce)
The diploma thesis deals with international education of tertiary students. It aims to measure satisfaction of tertiary students with current offer and service provided in area of mobility programmes by Faculty of Business and Management of Brno University of Technology. It contains suggestions for the improvement and enhancement of services and programme offer of international activities for students with the aim to increase satisfaction and the number of people interested in activities in a foreign environment.
Úplný záznam

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