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Analysis of wellness service in chosen spa facility
DAŇOVÁ, Veronika
History of Bechyně Spa falls in 18 centures where were found out mineral wells. Since 1992 the spa has performed as unnational health facilies. Main natural medicinal source of Bechyně Spa is moor, inported from nearest Komarov marshland. The ilnesses like rheumatoid arthritis, Bechter disease, koxarthozis and other arthritis, metabolic disease with handicap of knees, syndroms of sinews and muscles, preoperative and postoperative condition, osteoporosis and others. The offer of wellness services is created by 11 packages put together from different procedures and basic services of turism in Spa Bechyně . The target of thesis is analyse of services which Bechyně Spa offer. On the basis there are deficiencies defined. For defining deficiences was realized legwork, interviews and was studied professional literature. In the end of this work are suggest actions for higher standard of wellness services in Bechyně Spa. Also the package was suggested.
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Marketing communication of the health resort
Kolísková, Klára ; Halík, Jaroslav (advisor) ; Fořt, Milan (referee)
The Master´s Thesis analyses marketing communication of a selected health resort. The theoretical part maps different marketing forms and tools in a general way and describes their usage and application in the field of spa services. The practical part includes detailed analysis of marketing communication in the particular health resort Spa Mšené, Inc. Based on questionnaire research the thesis assesses effectiveness and efficiency of the communication tools and techniques applied by the mentioned spa. The conclusion summarises some proposals and recommendations for the purpose of possible improvement of the currently used communication strategy.
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Possible applications of Asian medicinal methods on the spa tourism and wellness market in the Czech Republic.
Jedličková, Lenka ; Valentová, Jana (advisor) ; Machová, Božena (referee)
This thesis deals with the possible application Asian curative methods on the market of spa tourism and wellness in the Czech Republic. The thesis is divided into five chapters, theoretical and practical. The aim of this work is to define Indian culture in the area of treatment and relaxation in the context of historical development and measure of use in the domestic tourism. Partial aims of this thesis are analysis of utilization Indian therapeutical technique and facilities dedicate these procedures in the Czech Republic. The introductory chapter is devoted to definitions tourism and health tourism. The second chapter is focused on spa tourism and the third chapter is devoted to wellness and quality of life. The fourth chapter is oriented on India, ayurveda and typical methods of usage ayurvedic massage. In the last chapter is description of situation in the Czech Republic, centres concentrated on ayurveda are mentioned and there is also questionnaire construction and in conclusion there are some proposed attractive products.
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Thermal spa companies: the efficiency of management and current trends
Krautstengelová, Lucie ; Kondrashov, Alexey (advisor) ; Mlejnková, Lena (referee)
This bachelor thesis deals in the first part with thermal spas and current spa trends, as spas are one of the permanently expanding sectors in the tourism industry. The aim is to determine the productivity of spa companies and the occurrence of current modern spa trends. In the second part of this thesis is a financial analysis, which is used for evaluating the effectiveness of management of three examined spa companies, namely the company Lázně Teplice v Čechách a.s., which owns Spa Teplice, company Thermal - F a.s., which owns the spa hotel Thermal in Karlovy Vary and company Bohemia - lázně a.s., which provides spa treatments in Karlovy Vary.
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The progress of spa tourism during the period of 2009-2013
Nováková, Denisa ; Valentová, Jana (advisor) ; Doležal, Antonín (referee)
Spa tourism plays a very important role in the South Bohemian town of Třeboň. Spa tourists belong to the most numerous visitors who visit this town. The aim of the bachelor thesis is to evaluate the progress of spa tourism in Třeboň during the years of 2009-2013 and also to analyse the results of the survey itself. This bachelor thesis is divided into the theoretical and practical part. The theoretical part is focused on the tourism industry, spa tourism, its history, spa treatment and spa services which are provided in spa facilities. The practical part deals with what is on offer from the tourism industry in Třeboň, mainly from the point of view of the tourist attraction but also of spa tourism and services. Others chapters of the practical part deal with the evaluation of the selected indicators in the specified years with regard to changes of the indication list for spa treatment, assess the quality and suggest possible improvement of spa services in Třeboň.
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Spa tourism in the United States
Šnircová, Lucie ; Mlejnková, Lena (advisor) ; Jarolímková, Liběna (referee)
The aim of the thesis is to describe and analyze comparatively spa tourism in the United States in relation to European countries. The thesis is divided into two parts, theoretical and practical. The theoretical part presents definitions and characteristics of general terms concerning spa tourism. After that there is approached importance of the spas in the tourism sector and health care. Particular attention is paid to the field of wellness, which is one of the most important components of spa tourism in the US. The practical part presents the characteristics of the United States from the perspective of basic and economic data and subsequently within the particular forms of tourism. The main part of this thesis presents a chapter devoted to the characteristics of spa tourism in the US, where is a briefly presented historical development of the spas, as well as the organizational framework and significant Spa Associations. Subsequent analysis of spa tourism, as well as the wellness area defines on the basis of statistical data the current state of spa tourism and its position in the United States to other countries. The final part presents selected spas in terms of significance of the occurrence of natural healing resources, and also in terms of tourist importance.
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Entrepreneurial intention in cycling for all
Mühlhans, Petr ; Novotný, Jiří (advisor) ; Kotáb, Jiří (referee)
Picturing an interesting combination of extreme sport and spa services in purpose of supporting travel trade in Czech city of Marianske Lazne. Taking advantage of unique layout of Czech's youngest significant spa town and its easy accessibility of diverse services on a relatively small area. Researching problems of public goods and active participation in developing potencial of local ski resort.
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The development of spa treatment in Karlovy Vary
Karásková, Zuzana ; Mlejnková, Lena (advisor) ; Kondrashov, Alexey (referee)
This bachelor thesis focuses on the issue of development of spa treatment in Karlovy Vary. It consists of 4 main parts. During theoretical part thesis is working with specific problems of spa tourism. The second part describes history and the present of the town of Karlovy Vary. The third part deals with the development of spa treatment methods in Karlovy Vary. Following chapter introduces Parkhotel Richmond, which is one of the well known spa hotels in Karlovy Vary.This part of the thesis is talking about charakteristic of specific spa hotel, its description, marketing strategy, competition analysis and focuses mainly on Economics of a specific spa facility.
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Usage of the Spa Internet Marketing
GOTTWALDOVÁ, Jana
The theme I have chosen for my diploma thesis is named "Usage of the Spa Internet Marketing``. It is focused on the Spa in Hodonín and the results of the marketing research which assignes the great importance to the internet during the process of information and the point-to-point communication with customers. Hodonín Spa is young and modern facilities located in the South Moravia, whose sole owner has been the city of Hodonín since 1993. The Equipment is used to treat the musculoskeletal system, relaxation, and also offers reconditioning wellness stays. The aim of this study is evaluate the current use of the Internet Marketing Spa, its coverage and propose ways to improve in this area. The operational objective is to determine customer satisfaction - self-payers - the internet presentation of the Spa, their attitudes and opinions of the other tools of Internet communication. The basic terms and the Internet Marketing methods are defined in the theorethic section of the diploma. These findings became the basis for a personal interview with a marketing specialist and to define and evaluate the tools of communication of the Spa. The lists of questions were the way used to collect the primary facts about the customer´s satisfaction and their attitude to the www presentation. Consider the finance, personal, technical and other possibillities the Hodonín Spa´s internet activities fulfil the function very well even in the confrontation with other similar facilities. The research results and the Facebook realized advertising campaign on my own found out the improvement ways and the new suggestions of a ppc advertising, an emailing, a sales promotion and social networks. The improvement of effectivity communication with clients was the goal of these suggestions. The Spa´s internet activity is necessary at the present competition time. The Marketing department should adequately reacts on this situation to improve the customer relations.
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Development of Spa Services in Ostrožská Nová Ves
CIBULKOVÁ, Jana
The Thesis disserts particularly on spa services in the municipality of Ostrožská Nová Ves which is situated in the South Bohemian region near the city of Uherské Hradiště and lists 37 spa resorts in the Czech Republic. The subject of the research is especially spa tourism, its history and present state in the above location and an analysis of the resort. The objective of the Bachelor Thesis is to introduce questions concerning spa services in our country and to present the municipality of Ostrožská Nová Ves as a sulphur spa resort which specializes mainly in dermal and motoric problems. The research has been divided into 2 parts {--} a direct enquiry in the local spa resort and an opinion poll of guests in this resort. The practical part of the Thesis is to propose a new service for spa guests concerning hipotherapy treatment.
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