National Repository of Grey Literature 8 records found  Search took 0.00 seconds. 
Market Entry and Marketing Strategy of Scootland s.r.o. with Relation to Slovakian Market
Přidal, Hynek ; Vokálová, Jarmila (referee) ; Zich, Robert (advisor)
Diplomová práce analyzuje současný stav firmy Scootland s.r.o. na domácím trhu v České republice s ohledem na stagnující tržby firmy. Jsou představeny základní analytické metody, jež jsou následně aplikovány. Na základě provedených analýz jsou navrhnuta opatření pro zlepšení současné situace se zaměřením na expanzi firmy na slovenský trh a vypracovaný detailní plán vstupu na tento trh.
Alternatívne zdroje pohonu a ich vnímanie slovenskými spotrebiteľmi
Pešta, Štefan
Pešta, Š. Alternative sources of propulsion and their perception by Slovak consu-mers. Diploma thesis. Brno: Mendel University, 2022. This thesis describes the perception of alternative sources of propulsion by Slovak consumers on the automotive market. The thesis identifies the perception and awareness of alternative propulsion in the Slovak market. Subsequently, recommendations are proposed based on the findings of primary and secondary research for vendors and for the state. A questionnaire survey and in-depth interviews were conducted to obtain data in the primary research. A total of 749 respondents participated in the survey and 11 respondents participated in an in-depth interviews. The results of the research points to areas that vendors and the state must focus on in order to increase interest in alternative forms of vehicle propulsion.
Proposals for Company Improvement on the Slovak Market
Dvořák, Martin ; Tomášková,, Eva (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis „Proposals for company improvement on the Slovak market“ is focused on company ABC, producing special feed intended for animals. Theoretical part deals with the importace of international trade, posibility for businesses how to enter into foreign markets as well as theory analysis of internal and external business environment. Second part of the thesis analyses these environment from the practical point of view. Third part consists of suggestions how to improve ABC company´s business model on the Slovak market.
Market Entry and Marketing Strategy of Scootland s.r.o. with Relation to Slovakian Market
Přidal, Hynek ; Vokálová, Jarmila (referee) ; Zich, Robert (advisor)
Diplomová práce analyzuje současný stav firmy Scootland s.r.o. na domácím trhu v České republice s ohledem na stagnující tržby firmy. Jsou představeny základní analytické metody, jež jsou následně aplikovány. Na základě provedených analýz jsou navrhnuta opatření pro zlepšení současné situace se zaměřením na expanzi firmy na slovenský trh a vypracovaný detailní plán vstupu na tento trh.
Analysis of marketing strategy of the company Jamex s.r.o. on Slovak market
Jancová, Andrea ; Zamykalová, Miroslava (advisor) ; Pacek, Peter (referee)
This bachelor thesis deals with the marketing strategy of Slovak company JAMEX s.r.o., which is a seller and producer of metallurgical material and reinforcing steel. The aim of the thesis is to analyse current marketing strategy of the company, create situational analysis, SWOT analysis and describe its marketing mix. The obtained data helps to suggest improvements and decide what measures should be taken in order to strengthen the position on the market. Furthermore, the last part of the thesis analyses the Czech market as an opportunity for the company to expand in foreign country and specifies the main advantages and disadvantages it may be facing on the new market.
Návrh strategie vstupu na slovenský trh pro společnost ADCALL systems s.r.o.
Lidmila, Ondřej
The main topic of thesis is draft strategy of entrance on Slovak market for company ADCALL systems s.r.o. Thesis has two parts - Literary review and Results. In Literary review is summarized issues relating to the topic of thesis and it is made in the basis of study of scientific publications. Second part - Results is based on internal analysis of company ADCALL systems s.r.o. and external analysis of Slo-vak market. On the ground of this two analysis is decided, that this business can expand on Slovak market. Then is considering, which possibility of entrance is the best. On the end of this thesis is chosen one of possibilities and is created strategy for entrance including economical evaluation.
The evaluation of Moet Hennessy activities on the Czech market and its potential expansion upon the Slovak market
Kotúčová, Michaela ; Gullová, Soňa (advisor) ; Klosová, Anna (referee)
The thesis evaluates activities of company Moet Hennessy in the Czech Republic. It provides a comprehensive overview of the company's portfolio, as well as insight into individual brands' marketing strategies. Since the company's core business is trade with alcoholic beverages, this thesis also analyzes the barriers connected to this business in the Czech Republic. The aim is also to evaluate the potential expansion upon the Slovak market and analyze appropriate forms of market entry.
Analysis of the Slovak market entry
Pausová, Martina ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The goal of my thesis is to elaborate a recommendation for the slovak market entry of the project bezrealitky.cz. Recommendation will be based on a situation analysis of the real estate market and of the main competitors. It should confirm or disconfirm the hypothesis, that in the slovak real estate market exists a niche in providing complex services for byuers and sellers of the real estates, which could be filled by project bezrealitky.cz

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