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Internet Marketing for Legal Office
Kroulíková, Michaela ; Dvořák,, Jiří (referee) ; Dvořák, Jiří (advisor)
This Bachelor thesis aims to define an e-marketing for a law office. It explains particular terms connected to related issue which are important for theoretical knowledge. It includes current state of the solved problem and its analyses. The next part is a solution which specifies the goal and the law office is offered and an emarketing, a new logotype, a graphical manual and an internet site.
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Web Pages Design
Kůgel, Roman ; Vitula, Karel (referee) ; Koch, Miloš (advisor)
Content of my Bachelor‘s thesis is to create a representative web pages for the family winegrowing. The goal of the internet pages is to make the company visible on the internet and to serve as a potencial source of information for the customer. The part of this task will be a complete creation of this web site and also putting it on the web and domain creation.
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Marketing communication of a selected company
TVAROCHOVÁ, Simona
The focus of this bachelor thesis is, based on the analysis, to evaluate the current state of use of marketing communication tactics in the selected business institution, hereinafter referred to as Truhlářství Janda (carpentry company), and to propose possible steps to improve the tools of the communication mix, which should help to improve communication with both current and potential customers. To propose the implementation of other appropriate communication tools, whether traditional or not. The bachelor thesis uses quantitative research in the form questionnaire. The bachelor thesis examines the target group, which are potential as well as existing customers. The results help the company to make the necessary changes in marketing communication.
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Comprehensive Web Audit Methodology
Sekulová, Kateřina ; Vlasák, Rudolf (advisor) ; Očko, Petr (referee)
A web site is often the first point of contact between the user and another person or company or organization, so that in the electronic world, a web site is like a calling card. Ideally therefore, a web site should load relatively quickly to prevent the user from looking elsewhere even before the web site has opened. Also, the web site should have a pleasant design to make it user-friendly, it should display helpful content, be widely accessible and, last but not least, fulfil the aims for which it was created. It is the responsibility of web site designers, programmers and creators to ensure that web sites fulfil their function. A web site audit - either during or after its construction - is the best way of checking that all factors relating to access, use, technical processes and other criteria function correctly. There are many audit companies on the market today, each of them offering the customer its own particular perspective, evaluation according to different criteria and audit conducted using various methods. Therefore, the first part of this work contains an overview of different perspectives used to assess the quality of web sites, as well as designers and the specific methodology they apply during web site audits. The theoretical part of this methodology ends with a way how the success and...
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Web Audit Methodology
Sekulová, Kateřina ; Šlerka, Josef (advisor) ; Zbiejczuk, Adam (referee)
Title of dissertation: Web Audit Methodology A web site is often the first point of contact between the user and another person or company or organization, so that in the electronic world, a web site is like a calling card. Ideally therefore, a web site should load relatively quickly to prevent the user from looking elsewhere even before the web site has opened. Also, the web site should have a pleasant design to make it user-friendly, it should display helpful content, be widely accessible and, last but not least, fulfil the aims for which it was created. It is the responsibility of web site designers, programmers and creators to ensure that web sites fulfil their function. A web site audit - either during or after its construction - is the best way of checking that all factors relating to access, use, technical processes and other criteria function correctly. There are many audit companies on the market today, each of them offering the customer its own particular perspective, evaluation according to different criteria and audit conducted using various methods. Therefore, the first part of this work contains an overview of different perspectives used to assess the quality of web sites, as well as designers and the specific methodology they apply during web site audits. The second part of this work...
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Internet Marketing for Legal Office
Kroulíková, Michaela ; Dvořák,, Jiří (referee) ; Dvořák, Jiří (advisor)
This Bachelor thesis aims to define an e-marketing for a law office. It explains particular terms connected to related issue which are important for theoretical knowledge. It includes current state of the solved problem and its analyses. The next part is a solution which specifies the goal and the law office is offered and an emarketing, a new logotype, a graphical manual and an internet site.
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Web Pages Design
Kůgel, Roman ; Vitula, Karel (referee) ; Koch, Miloš (advisor)
Content of my Bachelor‘s thesis is to create a representative web pages for the family winegrowing. The goal of the internet pages is to make the company visible on the internet and to serve as a potencial source of information for the customer. The part of this task will be a complete creation of this web site and also putting it on the web and domain creation.
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