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Evolution of Low Cost Airlines
Baumann, Martin ; Chlebek, Jiří (referee) ; Kujal, Tomáš (advisor)
Over the past 20 years, there were several low-cost airlines identified as the most successful airlines in Europe according to the number of transported passengers. Theoretical part of the thesis has several objectives. It is an analysis of the airlines success it selves as well as an analysis of their gradual development in low cost air travel within Europe and description of the low-cost aviation market in Europe in terms of the history and competitiveness. The practical part which is the main objective of the thesis is an overall analysis of the differences in business models of low-cost carriers and the impact of these differences on the development of their economic and operational performance.
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The impacts of the covid-19 pandemic on the spatial organization of low-cost air transport in central Europe
SEMERÁDOVÁ, Veronika
The topic of the bachelor thesis is the analysis of the impact of the covid-19 pandemic on the spatial organization of low-cost air transport in Central Europe. The first part is devoted to the theoretical basis, which focuses on the importance of air transport, current trends, deregulation and liberalization of air transport. Then the theoretical part deals with the characteristics of low-cost companies. Last but not least, this section deals with crises that have affected the operation of air transport, such as the covid-19 pandemic. The analytical part is devoted to the analysis of a selected low-cost airline - Ryanair in 2020. The Flightradar24 application was used to obtain data on the number of flights of the company for each month from selected Central European airports. Monthly flight data continue to be compared with the number of newly infected cases in Europe.
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Evolution of Low Cost Airlines
Baumann, Martin ; Chlebek, Jiří (referee) ; Kujal, Tomáš (advisor)
Over the past 20 years, there were several low-cost airlines identified as the most successful airlines in Europe according to the number of transported passengers. Theoretical part of the thesis has several objectives. It is an analysis of the airlines success it selves as well as an analysis of their gradual development in low cost air travel within Europe and description of the low-cost aviation market in Europe in terms of the history and competitiveness. The practical part which is the main objective of the thesis is an overall analysis of the differences in business models of low-cost carriers and the impact of these differences on the development of their economic and operational performance.
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Current preferences on Internet Air Transport Services
Nejezchlebová, Kristýna ; Kubálková, Markéta (advisor) ; Průša, Přemysl (referee)
Bachelor thesis "Current preferences on Internet Air Transport Services " examines the preferences of passengers in the passenger air transport sector . The main objective is to find the factors which influence consumers when choosing airlines and the flights themselves . Work focuses specifically on low-cost aviation sector . The first chapter defines the terms relating to air transport and are characterized by different types of airlines . The second part is focused on low-cost airline Ryanair . There is a specified business model, marketing and change pro- customer approach in recent years . The final chapter is devoted to new knowledge, recommendations for the Czech market and SWOT analysis of Ryanair. This work was undertaken on the basis of a survey .
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Airline marketing
Krejčiřík, Daniel ; Horová, Olga (advisor) ; Štědroň, Bohumír (referee)
My final work should analyze aviation industry from an economic perspective, the main theme will be differences between traditional operators and low-cost operators. The most important part is analysis of the marketing mix, where the main part of air transport are undoubtedly product and price. Result of my work will be a product portfolio that summarizes all the findings in a summary table.
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Analysis of marketing mix of airlines in the light of emergence of low-cost operators
Pavlík, Michal ; Vávra, Oldřich (advisor) ; Torová, Kateřina (referee)
The principal aim of this thesis is to identify and analyse inovative approaches and procedures of low-cost airlines that brought air transport to a broader mass of customers. This work also explores marketing specifics of the airline industry, discusses ticket pricing and ticket distribution issues, advertising opportunities, quality and product range issues. Later, it deals with enviromental challenges facing aviation. The final section formulates recommendations that will enable further revenue increases for low-cost carriers.
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