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Multifunkcional building in Frýdek-Místek
Suchý, Petr ; Dvořáková, Jana (referee) ; Čupr, Karel (advisor)
The subject of this thesis is the preparation of project documentation multifunctional building. It is a five-storey building with a basement. The roof structure is designed as a single-layer, flat roof. The building is divided into three working parts. Prví part is used for housing. It consists of 18 housing units, one of which is designed for wheelchair use. The second part of the building is intended for the public. This area retail sales. Includes store books, toys shop, newsagent and a hairdressing salon. The last part of it is public garage. It is intended for users of residential units.
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Managing Customer Experience
Seifert, Marián ; Čaniga, Igor (referee) ; Chalupský, Vladimír (advisor)
Cieľom diplomovej práce je analýza aktuálnej situácie zákazníckych skúseností vytváraných spoločnosťou a poskytnutie sérií odporúčaní pre ich zlepšenie. Práca kriticky hodnotí praktiky ovplyvňujúce zákaznícku spokojnosť v jednotlivých predajňách spoločnosti, internetovom obchode, servisnom stredisku a zákazníckom centre. Výsledkom sú odporúčané riešenia pre poskytovanie lepších služieb na zvýšenie zákazníckej loajality, ako aj spôsoby eliminácie zistených nedostatkov.
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Development of company by inland and foreign expansion
Vorlík, Petr ; Fuchs, Jan (advisor) ; Dohnal, Petr (referee)
This Bachelor paper deals with recommendation of suitable marketing and business strategy for Triola company expansion inlands and abroad into Germany and Hungary. Concerning the Czech Republic, the expansion will be accomplished in opening of new retail stores combined with customer communication adjustments. In Hungary and Germany, it will be accomplished through foreign e-shop launching. Hypotheses are researched by SWOT method, Porter's Five Forces Model and PEST macro-environmental analysis. For strategy identification was used 4P marketing method, in case of the Czech Republic extended to fifth P - people.
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Multifunkcional building in Frýdek-Místek
Suchý, Petr ; Dvořáková, Jana (referee) ; Čupr, Karel (advisor)
The subject of this thesis is the preparation of project documentation multifunctional building. It is a five-storey building with a basement. The roof structure is designed as a single-layer, flat roof. The building is divided into three working parts. Prví part is used for housing. It consists of 18 housing units, one of which is designed for wheelchair use. The second part of the building is intended for the public. This area retail sales. Includes store books, toys shop, newsagent and a hairdressing salon. The last part of it is public garage. It is intended for users of residential units.
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Managing Customer Experience
Seifert, Marián ; Čaniga, Igor (referee) ; Chalupský, Vladimír (advisor)
Cieľom diplomovej práce je analýza aktuálnej situácie zákazníckych skúseností vytváraných spoločnosťou a poskytnutie sérií odporúčaní pre ich zlepšenie. Práca kriticky hodnotí praktiky ovplyvňujúce zákaznícku spokojnosť v jednotlivých predajňách spoločnosti, internetovom obchode, servisnom stredisku a zákazníckom centre. Výsledkom sú odporúčané riešenia pre poskytovanie lepších služieb na zvýšenie zákazníckej loajality, ako aj spôsoby eliminácie zistených nedostatkov.
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Cashless payment methods in e-shops and retail stores in the Czech Republic
Dostalík, Jakub ; Šebesta, Michal (advisor) ; Zaoral, Ondřej (referee)
This bachelor thesis brings description and evaluation of cashless payment methods used in eshops and retail stores in the Czech Republic. Particular methods are described and accompanied by graphic interpretation of the method. The aim of this thesis is to create a complete overview on this field. Thesis also focuses on the identification and description of the innovative trends in payments and check out process. The theoretical part of this thesis is focused on definition of bank payment, cashless payment methods available in eshops and retail stores in the Czech Republic. This part also contains its evaluation from the view of retailer and its customer. The practical part is dedicated to determination and hands-on review of current trends in the field of customer check out during the payment process. This part also includes questionnaire survey that discovers opinions on selected payment methods.
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Simulation model of a retail store
BRYCHCÍN, Karel
In this work are summarized the theoretical basis of retail and simulation models usable as decision making support in the management of retail units. There are described the specifics of retail and specifics of retail units in terms of their classification and basic theoretical foundations for the creation of simulation models. The work also describes the default multi-agent simulation model created by the leader of this work,. Ing. Viktor Vojtko, Ph.D., on which this work builds. Then work describes creation of case studies using multi-agent simulation model, including the calibration process of models for these case studies. General methodology of creating case studies is described in next part of the work. Then the created methodology is varified by scenarios and the last part describes proposals for further editing of simulation model.
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Business and management of selected retailer
SEDLÁČKOVÁ, Tereza
The goal of the thesis Economics and Management of selected retailer is to assess the current state of the economy and governance of Crown Bikers, Ltd. Based on the individual selected analyzes are set out strengths and weaknesses and suggest possible measures to improve operation. The first part describes the theoretical basis of the topic, selected especially terms of trade, retail, enterprise and financial analysis. The second part of the theoretical background used to assess the state of society.
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