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The concept of an information retail technology
PUCOVÁ, Alena
Information technologies are very important for many people because the technologies are used every single day. This thesis deal with applying information technologies in the chosen retail chain Globus České Budějovice. One specific technology (Scan&Go) is chosen for research and the aim is to find out the customer´s opinion about this technology. The thesis describes the information systems and the newest technologies. This thesis also explains concepts like a QR codes, virtual dressing room or information kiosks. Literature and internet resources are used for study about this issue. The quantitative marketing research is one of the best option for getting right information about this topic, because specific information is needed. The method inquiring "face to face" is used because of personal contact with customers. The data are processed in a special computer program PSPP. This gained information is very useful for confirming or refutation the hypotheses. One part of this thesis are recommendations for future.
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Work with QR Codes in Web Applications
Melichar, Michal ; Fröml, Vojtěch (referee) ; Bartík, Vladimír (advisor)
The bachelor thesis deals with the problem of designing and implementation of an information system in a wine producing company. The thesis is divided into four chapters, namely a Basic concepts, a Work with QR codes, a Design of information system and an Implementation. The chapters Basic concepts and Work with QR codes contain fundamental information on QR codes and their use in practice, including the overview of tools suitable for generating and reading of QR codes, as well as we can find in this part the overview of the basic features of the Nette and Bootstrap frameworks. The chapters Design of information system and Implementation are dedicated to the design and realization (implementation) of an application based on the analysis of needs of the chosen company. The diagrams ER and Use Case have been used for the analysis and modelling. MySQL has been used as the database system, Nette Framework has been used for the functional interface, as well as Bootstrap has been used for the responsive interface. The source files and project diagrams are an integral part of the thesis.
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QR and barcodes
Walter, Viktor ; Jirgl, Miroslav (referee) ; Franek, Lešek (advisor)
The focus of this bachelor thesis is identification of devices in smart grids by barcodes and QR codes. It contains description of symbologies of these graphic codes and tests their characteristics in reading, with an application, developed as a part of this thesis. Thesis contains recommendations and suggestions for physical identification of devices, based on theoretical knowledge and observations made by testing. Included application is also capable of registering devices on their installation.
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Security applications for Android
Celeng, Michal ; Burget, Radim (referee) ; Hajný, Jan (advisor)
The work deals with the issue of operations with large numbers in the enviroment of the Android operating system, mainly their time consumption and the implementation of protocol HM12 created for attribute authentication. The output of created application is a QR code generated with the necessary information for the user authentication. A premise is to preserve user's anonymity and other features expected in a modern cryptography.
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QR Reader for Android
Loskot, Radim ; Široký, Vít (referee) ; Maršík, Lukáš (advisor)
This bachelor thesis focuses on the topic of reading the QR codes with the aim of designing and description of the implementation of QR codes' reader application for Android mobile platform. In theoretical part it analyzes structure of the QR codes including the way of information encoding and states the possible reference approaches of decoding them. With regard to the target platform Android it proposes algorithms for the detection of QR codes in the real time image and for decoding of the captured image from a mobile phone camera. At the end it evaluates the reliability and efficiency of the implemented functionalities and considers possibilities of their further development.
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Mobile marketing
KLEČKOVÁ, Zuzana
The main aim of this thesis was to provide a comprehensive overview of the mobile marketing and analyze selected campaigns of Czech mobile marketing in comparison to world successful campaigns. The research contained studying of available literature about the theme to gain general knowledge about the issue. The theoretical part of the thesis contains predominantly various definitions of mobile marketing and its tools, advantages of these tools and some information about Mobile Marketing Association, new technologies and trends in the branch of mobile marketing. In the practical part five campaigns were evaluated according to available statistics and to subjective view of the author of this thesis.
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Trends in Mobile Marketing
Chocholová, Petra ; Karlíček, Miroslav (advisor) ; Štěpánek, Ondřej (referee)
The principal aim of this thesis is to assess the state of the mobile marketing as of the first quarter of 2011 and to discuss various scenarios of the future development. This thesis defines the terms "mobile marketing" and "mobile advertising" and identifies the main players in the industry. It explores the main categories of mobile advertising such as mobile messaging, in-content and mobile internet advertising. Later, it analyzes the latest trends in the industry and describes in detail the advancements in QR tagging, location based advertising and augmented reality.
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Analysis of the local marketing communication on the chosen company
Zimolová, Michaela ; Skokanová, Dagmar (advisor) ; Doležalová, Šárka (referee)
The aim of my Master's Thesis is to analyse the local marketing communication of the Vodafone Czech Republic, a.s. company. I use current secondary information sources and primary resources are collected through in-depth interviews with specialists and a method of observation. My Master's Thesis starts from theoretical information on the issue, then it continues with practical findings and finally, I close up with a summary of the analysis and recommendations. I found out that the mobile telecommunications market offers a great potential for local marketing for both mobile service providers, as well as for other companies in the market. In the international Vodafone Group the marketing communication is directed mainly locally within the individual states, communication is unified and has the central character of the rules, but there are many local exceptions. In the Czech Republic, Vodafone has active, regionally based local marketing communications since the summer of 2010, but a local marketing potential is not fully utilized so far. Future trends in marketing suggest greater use of new technologies, mobile and online marketing. Local marketing will belong to the portfolio of a successful organisation.
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