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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Multi-level marketing
 Koldová, Jana ; Drozen, František (advisor) ; Šípek, Ladislav (referee)
Bachelor's thesis on "Multilevel marketing" focuses on characterization of multilevel marketing, pyramid schemes and their comparison. The work is divided into three chapters. The first part is devoted to the theme of multilevel marketing and principles of its operation. The main positives and negatives of this system are marked out. The second chapter describes pyramid schemes, their functioning, unsustainability and illegality. It is also devoted to Ponzi scheme. In the last chapter the characteristics of both systems are summarized and compared.
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Multilevel marketing of Amway corporation
 Drozdková, Markéta ; Postler, Milan (advisor) ; Vlk, Jaroslav (referee)
This thesis analyses effectiveness and principles of multilevel marketing as a possible way of selling products and services. Theoretical part describes basis of marketing and direct selling, which is the basis of multilevel marketing. The thesis also states illegal forms of selling that misuse the advantages of multilevel marketing. Pracical part applies gained knowledge on Amway corporation and it atteds to operation of the company, which is evaluated by SWOT analysis.
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