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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Theatre and Incoming Tourism in Prague
 Hubálková, Michaela ; KAŠPAR, David (advisor) ; DOLANSKÁ, Nora (referee)
This diploma thesis focuses on the issue of cultural tourism, particularly focusing on Prague theatres and incoming tourism in Prague. This work specifically examines the relationship between these two areas. The aim of this study is to confirm the hypothesis whether it makes sense to look at theatres in Prague as one of the tools of marketing strategies and promotion of the city in relation to foreign visitors. First part of this work is theoretical. It deals with the definition of culture, performing arts and tourism. This part also examines theoretical approaches to the issue of cultural tourism and cultural tourist. Practical part of this study includes a survey and interviews in selected theatres and institutions, thematically focused on marketing communication and overall approach to the target group of foreign visitors.
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Corporate culture in cultural organizations
 Drexler, Martin ; Tyslová, Irena (advisor) ; Hucková, Barbara (referee)
This bachelors thesis deals with the corporate culture and its forms in organizations that deal with cultural goods. This work describes particular cultural project from the aspect of two different approaches to corporate culture of two entirely different entities, first is the Prague's non-profit organization and second is a private company. Paper offers a definition of the two corporate cultures in two different types of organizations and also the analysis of their basic elements, which at the end, merge into a single cultural system. All the individual characteristics of different business environments are put into a broader context, where they are drawn to their particular impact on internal and external business processes in relation to the described cultural project. In the first theoretical part are basic concepts such as corporate culture, cultural organizations etc. The practical part of the text is focused on the specific case of a conflict of two different corporate cultures.
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