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National Repository of Grey Literature

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	Evaluation of the financial situation of the internationally operating company and suggestions for its improvement Moravec, Jakub ; Šiška, Jakub (referee) ; Procházková, Kateřina (advisor) The subject of this thesis is the evaluation of the financial situation of the internationally operating company Footshop s.r.o. in the years 2015-2022, including suggestions for improvement. The theoretical part describes the different analyses and processing methods relevant for the financial analysis. Within the analytical part, the company and its field of business are introduced in more detail and analyses of the external and internal environment of the company are also presented. In the final part, the actual solution proposals are defined. Detailed record
	Marketing planning in construction company Kundelius, Ondřej ; Talač, Ing Michal (referee) ; Dohnal, Radek (advisor) This diploma thesis deals with issues of marketing planning in a construction company. Theoretical basis is then applied to a certain construction company which is KALAB-stavebni firma company. The thesis includes strengths and weaknesses of the company and a specific marketing plan for the following year. Detailed record
	Marketing Strategy Proposal Pásler, Tomáš ; Petrů, Tomáš (referee) ; Chalupský, Vladimír (advisor) The bachelor thesis focuses on design of marketing strategy. The first part of the work is devoted to marketing theory which is necessary for understanding this issue. The second part is devoted to analysis of the company in which findings from the first part are used. Based on this analysis proposals were made for strengthening market position of the company and increasing awareness among customers. Detailed record
	Proposal of Marketing Strategy of Company Injeton Plast s. r. o. Jeřábková, Veronika ; Kudelová, Iva (referee) ; Kruntorádová, Markéta (advisor) Bachelor’s thesis named Proposal of Marketing Strategy of INJETON PLAST s. r. o. company is dealing in its first part with theoretical marketing solutions providing analysis of present situation of the company from both macro and micro views. Conclusions of performed assessment are summarized in SWOT analysis based on which proposals of changes in marketing strategy of the company are made and which should aim to stop decreasing trend of revenues and to their progressive growth. Detailed record
	Marketing planning in construction company Kundelius, Ondřej ; Talač, Ing Michal (referee) ; Dohnal, Radek (advisor) This diploma thesis deals with issues of marketing planning in a construction company. Theoretical basis is then applied to a certain construction company which is KALAB-stavebni firma company. The thesis includes strengths and weaknesses of the company and a specific marketing plan for the following year. Detailed record
	Marketing Strategy Proposal Pásler, Tomáš ; Petrů, Tomáš (referee) ; Chalupský, Vladimír (advisor) The bachelor thesis focuses on design of marketing strategy. The first part of the work is devoted to marketing theory which is necessary for understanding this issue. The second part is devoted to analysis of the company in which findings from the first part are used. Based on this analysis proposals were made for strengthening market position of the company and increasing awareness among customers. Detailed record
	Proposal of Marketing Strategy of Company Injeton Plast s. r. o. Jeřábková, Veronika ; Kudelová, Iva (referee) ; Kruntorádová, Markéta (advisor) Bachelor’s thesis named Proposal of Marketing Strategy of INJETON PLAST s. r. o. company is dealing in its first part with theoretical marketing solutions providing analysis of present situation of the company from both macro and micro views. Conclusions of performed assessment are summarized in SWOT analysis based on which proposals of changes in marketing strategy of the company are made and which should aim to stop decreasing trend of revenues and to their progressive growth. Detailed record

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