Home > Search Results: keywords:"Porterova analýza."
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 6 records found  Search took 0.01 seconds. 
Marketing planning in construction company
 Kundelius, Ondřej ; Talač, Ing Michal (referee) ; Dohnal, Radek (advisor)
This diploma thesis deals with issues of marketing planning in a construction company. Theoretical basis is then applied to a certain construction company which is KALAB-stavebni firma company. The thesis includes strengths and weaknesses of the company and a specific marketing plan for the following year.
Detailed record
Marketing Strategy Proposal
 Pásler, Tomáš ; Petrů, Tomáš (referee) ; Chalupský, Vladimír (advisor)
The bachelor thesis focuses on design of marketing strategy. The first part of the work is devoted to marketing theory which is necessary for understanding this issue. The second part is devoted to analysis of the company in which findings from the first part are used. Based on this analysis proposals were made for strengthening market position of the company and increasing awareness among customers.
Detailed record
Proposal of Marketing Strategy of Company Injeton Plast s. r. o.
 Jeřábková, Veronika ; Kudelová, Iva (referee) ; Kruntorádová, Markéta (advisor)
Bachelor’s thesis named Proposal of Marketing Strategy of INJETON PLAST s. r. o. company is dealing in its first part with theoretical marketing solutions providing analysis of present situation of the company from both macro and micro views. Conclusions of performed assessment are summarized in SWOT analysis based on which proposals of changes in marketing strategy of the company are made and which should aim to stop decreasing trend of revenues and to their progressive growth.
Detailed record
Marketing planning in construction company
 Kundelius, Ondřej ; Talač, Ing Michal (referee) ; Dohnal, Radek (advisor)
This diploma thesis deals with issues of marketing planning in a construction company. Theoretical basis is then applied to a certain construction company which is KALAB-stavebni firma company. The thesis includes strengths and weaknesses of the company and a specific marketing plan for the following year.
Detailed record
Marketing Strategy Proposal
 Pásler, Tomáš ; Petrů, Tomáš (referee) ; Chalupský, Vladimír (advisor)
The bachelor thesis focuses on design of marketing strategy. The first part of the work is devoted to marketing theory which is necessary for understanding this issue. The second part is devoted to analysis of the company in which findings from the first part are used. Based on this analysis proposals were made for strengthening market position of the company and increasing awareness among customers.
Detailed record
Proposal of Marketing Strategy of Company Injeton Plast s. r. o.
 Jeřábková, Veronika ; Kudelová, Iva (referee) ; Kruntorádová, Markéta (advisor)
Bachelor’s thesis named Proposal of Marketing Strategy of INJETON PLAST s. r. o. company is dealing in its first part with theoretical marketing solutions providing analysis of present situation of the company from both macro and micro views. Conclusions of performed assessment are summarized in SWOT analysis based on which proposals of changes in marketing strategy of the company are made and which should aim to stop decreasing trend of revenues and to their progressive growth.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English