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	Analysis of external environment for the selected company ONDOKOVÁ, Lucie The aim of my bachelor thesis was to appreciate the current situation and market position of the building company Milan Hodboď through analysis of external environment.For analyse of external environment I used STEP analyse and Porter´s model of five powers. STEP analyse detects effects from macroenvironment (social and cultural, technical and technological, economic, political and legislative). Porter´s model five forces studies microenvironment (new competition, customers, suppliers, substitutes and the competition). Detailed record
	Analysis of marketing environment in chosen company ČERNÁ, Jana Nowadays, the marketing has bigger and bigger importance and each company should deeply deal with it. To stand it{\crq}s ground in such a segment, the company has to gain as perfect information about the competition, suppliers, customers and as it is possible and to work out marketing strategies with the help of these data. Marketing, marketing environment and analyses of the marketing environment are described in the teoretic part. These analyses are apllyed to concrete company {--} ARBO, spol. s r. o in the practical part. Marketing environment is analyzed with the assistance of the Porter´s model of five powers and with the STEP analysis. Detailed record
	Analyse of marketing external environmnent in engineering firm KODADOVÁ, Lenka Detailed record

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