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Evaluation of the Financial Situation in the Company and Proposals to Its Improvement
Koukalová, Žaneta ; Bednářová,, Eva (referee) ; Pernica, Martin (advisor)
Presented master’s degree thesis provides an insight into financial situation of a selected wine production company in a specific period of time (2009 – 2013). The data has been based on own experience, technical literature, and private resources as well. The results include identification of several general theoretical foundations, special methods for the company's financial condition assessment, extensive information pool concerning the company, and precise elaboration of financial analysis. As far as thesis conclusions are concerned, several measures have been designed to provide an effective basis for both successful and sustainable company's management in the future.
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Strategic analysis of NGO Stará škola
Ečerová, Michaela ; Vávrová, Hana (advisor) ; Mikan, Pavel (referee)
The aim of this Masters thesis is the implementation of the strategic analysis on nongovernmental organization Stará škola, z.s. In first, theoretical part it focuses on the characteristics of the non-profit sector and the methodology used for the strategic analysis. The second part applies this methodology on the organization Stará škola. To analyze the macroenvironment it uses PEST analysis, in the context of microenvironment it focuses on the analysis of competitors, clients and public. This thesis also includes financial analysis, which also focuses on models BAMF and KAMF, which are often used in the context of NGOs. In conclusion, the thesis aims to evaluate the overall status of the organization and list some recommendations for the future.
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The Analysis of the external environment of a selected company
PLACHÁ, Veronika
The bachelor thesis has got two parts. The first is theoretical frame work. There are the terms of the area explained, for example enterprise, business, strategy and external analysis. The practical part focuses on the analysis of a medium-sized company. Based on observations and interviews with company management, the thesis processes SWOT analysis, PESTE analysis and method of Porter´s five forces model.
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Strategic Analysis of an Enterprise
Škardová, Pavla ; Dvořák, Jiří (advisor) ; Ezrová, Hana (referee)
The aim of this diploma thesis is to carry out external and internal analysis of the firm according to selected analytic methods mentioned below. The fractional aim of this thesis is to find out what the preferences of customers are like in present times, when, in order with the needs of the firm, and concurrently with respect to the main aim of this diploma thesis, the research question was defined. On the basis of results of the questionnaire survey, I am able to answer this question. The diploma thesis is divided into two parts, theoretical-methodological part and application part. The theoretical-methodological part is dedicated to the basic concepts of strategic management, and it also represents characteristics of selected methods of strategic analysis and questionnaire survey. In the application part, there are applied theoretical findings, and there is also represented the analysis of external and internal surrounding of the firm. From the analyzes of external surrounding, there were used PEST, the method 4C, analysis of the sector and competitive environment, questionnaire survey and value curve. In order to research the internal environment of the firm, there was used the analysis of internal sources. Results of particular analyzes were summarized in the SWOT analysis, which serves as a background for particular strategic recommendations of the firm. On the basis of the results of the questionnaire survey and value curve, there was established recommendation what direction the optics should take, and how the company should improve the sales of products and services. Other applied methods were the interview and the analysis of documents. Further off, there were applied mathematic-statistic methods, most of all absolute and relative frequency, cross analyzes, median. All collected information and results of the survey were used for processing of the theme of this diploma thesis. I do not have many comments after evaluation of results of the survey and SWOT analysis. But I would still suggest several minor adjustments or changes. Particular recommendation and suggestion of possible changes may contribute to the successful achievement of targets established by the firm, so it would be possible to keep steady clientele, which could be eventually extended. Outputs of the analysis and final recommendation are fully applicable during decision-making carried by the optics management.
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Strategic development concept of the South Bohemian Airport České Budějovice Inc.
LADMANOVÁ, Martina
The objective of my thesis was to map and assess, whether the strategic concept for the development of the business and civilian South Bohemian airport České Budějovice would be viable. I have applied the external analysis of the business environment and an internal analysis of the business subject. Another objective is to specify the strategic plans of development of South Bohemian airport České Budějovice, including phasing their implementation and the orientation financial cost.
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Partial Strategies of an Enterprise
Sirotková, Kateřina ; Kovář, František (advisor) ; Veigert, Jiří (referee)
This thesis handles the economic strategy of the firm HATLE-UNIKLEMP. Used methods are PESTLE analysis, Porter's five forces model, SWOT analysis, value chain analysis, and most used method is the financial analysis, in which indicators are applied to absolute indicators and financial ratios of profitability,liquidity, activity and debt. The thesis aims to find solutions to the poor economic situation of analyzed firm and to set a strategy, to ensure a positive future business development.
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Analysis of the chosen company and suggestion of possible solutions
DĚKANOVSKÁ, Kamila
The aim of the work on the topic "Analysis of the selected company and suggestion of possible solutions" is to analyze the production, to be able to descibe the process of providing services. The marketing mix, through which the company seeks to achieve the objectives set out in the market. Porter's five forces model is for mapping the competitive environment and SWOT analysis is for a comprehensive description of the firm's position. Based on the results of analyzes and information gathered, there are suggested changes to improve the current situation.
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The analyses of external and internal environment as a part of the business plan creation
PRŮCHOVÁ, Petra
The thesis deals with meaning analysis of a market environment as a part of preparation to establish a new company. An academic part goes into enterprise, business plan and its stucture, characterization of limited company and also analyses external and internal environment. Practical part of thesis goes into actual analysis of a market environment, which refers to established company. The business plan for EM WORKS Ltd is also created. This company provides electro installation services. The final part of thesis includes strengths, weaknesses, opportunities and threats of established company gained through SWOT analysis.
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Strategic Analysis of an Enterprise
Hrnčířová, Vendula ; Dvořák, Jiří (advisor) ; Šiška, Ladislav (referee)
Theoretical part of the thesis focuses on explanation of basic terms in the field of strategic management of companies and on the overview of instruments used for strategic analysis of a company. In the practical part i have attempted to make a detailed analysis of the production of buttons in Knoflíkářský průmysl Žirovnice, using PEST analysis and Porter's Five forces model. The aim was to make a decision, based on the analyses, wheter or not to continue producing buttons in the company.
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