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Media image of Czech entertainment film production in magazines Eva, Módní revue and Pestý týden in period 1939-1942
Zemanová, Irena ; Bednařík, Petr (advisor) ; Sekera, Martin (referee)
Diploma thesis "Media image of czech entertainment film production in magazines Eva, Módní revue and Pestrý týden in period 1939 - 1942" deals with analysis of three specific magazines from the era of Nazi occupation and "Protectorate Böhmen und Mähren", called Eva, Módní revue and Pestrý týden, with the accent of their entertainment character, especially their cover of czech protectorate film production, its changes and proceeding in the concrete period, as well as the activities of filmmakers and feature film itself. Diploma thesis also follows the influence of czech protectorate and Nazi authorities over these magazines, using the method of historical comparative analysis.
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Advertisements in magazines Pestry tyden and Prazsky ilustrovany zpravodaj
Šmídová, Radka ; Vošahlíková, Pavla (advisor) ; Knapík, Jiří (referee)
ŠMÍDOVÁ, Radka. Advertisements in magazines Pestry tyden and Prazsky ilustrovany zpravodaj. Praha, 2019. 75 s. Diplomová práce (Mgr.). Fakulta sociálních věd, Institut komunikačních studií a žurnalistiky. Katedra mediálních studií. Vedoucí diplomové práce doc. PhDr. Pavla Vošahlíková, DrSc. Abstract This master's thesis maps the development of advertising in the Czech press during the First Republic, specifically between 1927 and 1937, on the example of two illustrated weeklies - Pestrý týden and Prague Illustrated Newsletter. It looks at the period under review in the context of the country's economic situation, social settings and lifestyle, where the middle classes have formed the country's economic and social balance, helping to bring new products to mass consumption. Women's emancipation, the technological development of the media as well as the development of advertising as an industry and the increasing level of ad targeting for their audience were also important. The thesis examines how advertisements in two magazines approach their readers and try to get their attention, what are their specifics, and especially what development occurred in the period of 10 years during the First Republic, when the Czech advertising industry was evolving, looking up to the American pattern. The research was carried...
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Czech Advertisement between the World Wars: Case Study of Magazine Pestrý Týden in 1929
Fidranská, Iva ; Dolanský, Pavel (advisor) ; Cebe, Jan (referee)
The bachelor thesis inspects the potential impact of the Big Depression on the Czechoslovak society in 1929 - the year of escalating economic conjuncture. To find it out, the advertising outputs are applied, namely a print advertising in the then social week magazine called "Pestrý týden" (The Motley/ Various Week in translation). The first part provides a theoretical background - it puts the topic into the historical, political, economic, social and cultural context in order to prepare a reader for the second part of the thesis. There are described the then means of advertising including a detailed characteristics of the First Republic print advertising. Except for that it emphasizes a new role of women in society and the advertisers' attention to these new consumers and buyers. The second part is practical and dedicated to quantitative content analysis and determination of an amount of particular goods and services in particular months. It is explained here, why some types of goods and services disappeared or appeared during the year and whether it was due to the crisis. Within the analysis the biggest investors and their target groups are defined as well.
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