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The market for acoustic pianos in selected countries of South America on the example of PETROF company
Ceralová, Anna ; Vošta, Milan (advisor) ; Vlčková, Jana (referee)
The thesis examines a potential of markets in Peru, Chile, Uruguay, Argentina and Brazil for trade with acoustic pianos PETROF. The first chapter contains an overview of piano manufacturers and terms associated with that field. Characteristic of protectionism and its effects on trade are mentioned in the first chapter as well, since some countries apply trade barriers frequently. An economic analysis of these states together with a market analysis follows. The market potential investigation is based on field research in the countries of South America.
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Foreign market entry strategy of the company PETROF, spol. s r. o.
Nekrepová, Nataša ; Zamykalová, Miroslava (advisor) ; Hanuš, Josef (referee)
The first chapter of the thesis is dedicated to the company PETROF, its history, present and production of acoustic pianos. In the second chapter, the thesis describes the world market of acoustic pianos, PETROF's position on this market and its competitors. The third chapter follows up the theory of international marketing strategy on the example of PETROF. The company's most important sales market are listed in the last chapter, where a recommendation is given.
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Financial analysis of the industry of musical instruments
Pušová, Romana ; Hrdý, Milan (advisor) ; Pláničková, Markéta (referee)
Diploma thesis called "Financial analysis of the industry of musical instruments" deals with analysis of financial health of producers of musical instruments during the years 2008-2013. There were chosen three Czech and three European companies. It was also made their comparision with the European industry of musical instruments. The thesis is divided into three main parts. In the first part there is described selected methodology which includes horizontal and vertikal analysis, ratio analysis, bankruptcy and credibility models and correlation analysis. In the next part there are presented the specifics of musical instruments industry. After that individual companies are introduced and followed by application of the methodology defined in the first part. The main outcome of analysis is that companies and industry are very sensitive to global economic situation. The impacts of financial crisis in 2008 really damaged this companies and industry of musical instruments.
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Financial analysis and financial plan of PETROF, spol. s r. o.
Dvořák, Jan ; Marek, Petr (advisor) ; Jakoubek, Jiří (referee)
The bachelor thesis "Financial analysis and financial plan of PETROF, spol. s r. o." is divided into three parts. The first part is devoted to methodical interpretation of financial analysis. In the second part is this methodology applied on company PETROF. In order to evaluate the company's financial health observed in the period 2008-2012 external financial analysis is processed including financial distress prediction models. Calculated values of some indicators are compared with competitors in the musical industry. In conclusion of this thesis is presented an outline of a financial plan for year 2013, which is based on previous development and future expectations.
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Financial Analysis of Petrof spol. s r.o.
Doležalová, Eliška ; Sieber, Patrik (advisor) ; Špička, Jindřich (referee)
The aim of the Bachelor's Thesis "Financial Analysis of Petrof spol. s r.o." is to evaluate the financial situation of the company and estimate its future development based on an analysis of publicly available data from 2007 to 2011. The Thesis consists of theoretical and practical part. The theoretical part contains the methodology of financial analysis, which is then applied in the practical part. The Financial analysis includes horizontal and vertical analysis, ratio analysis and application of prediction models (Index IN05, Kralicek quick test). The practical part additionally contains a description of the company and its history and also a comparison of the Petrof with other major manufacturers of musical instruments in the Czech Republic.
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