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National Repository of Grey Literature

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Proposal for Expansion of the Company to the Polish Market Bednářová, Zuzana ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor) Hlavním cílem této diplomové práce je na základě zhodnocení tržní situace na polském trhu navrhnout efektivní možnosti expanze vybrané společnosti a její realizace. Práce obsahuje komplexní pohled na situaci na daném trhu a na analýzu vybrané společnosti s přihlédnutím k rizikům a příležitostem, se kterými se společnost může setkat při expanzi na polském trhu ve výstavnictví. Detailed record

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