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The Use of Olympic Games for Brand Marketing Communications
Košťálová, Barbora ; Zamazalová, Marcela (advisor) ; Vacek, Jaroslav (referee)
This bachelor's thesis ,,The Use of Olympic Games for Brand Marketing Communications'' theoretically summarizes the theme of the Olympic marketing and sponsorship of the Olympic and analyzes the Olympic symbols which are crucial for this kind of marketing and sponsorship. The aim of this thesis is to assess knowledge of international partners of the Olympic Games and the Czech Olympic team at the Olympic Winter Games in Sochi 2014. The empirical part of this knowledge is based on two questionnaires which are compared and evaluated. At the end of this thesis, there are a few recommendations formulated on the basis of the survey results.
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Influence of big sports events on exchange rates
Malý, Vítězslav ; Taušer, Josef (advisor) ; Buryan, Petr (referee)
The subject of thesis "Influence of big sports events on exchange rates" is to analyse movement of exchange rates during sports events. Currency pairs are studied for this purpose in various time periods. Technical indicators from technical analysis are used to identify similar elements in movement of exchange rates. Results of analysis answer the question, whether sports events such as Olympic Games or world championship can influence exchange rate.
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Fencing as part of education
NOVOTNÁ, Tereza
The thesis is about teaching fencing from the past to the present times. It shows the developing of the first forms of fight and its change to a free time activity. It also shows the roots and functioning of some other free time activities which were derived from fencing. The next part of the thesis presents a few groups dedicated to the living history, historical fencing and experimental archeology in the Czech Republic and abroad. Last part of the thesis shows some possible usage of principles and methods of free time pedagogy in these free time activities as prevention of the sociological and pathological phenomenoms that endanger teenagers.
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Mathematics and Sport
PALÁTOVÁ, Petra
The thesis elaborates on relations between PE or sports in general, and mathematics. The author focuses on a practical application of numbers on sports such football, swimming, track and field, downhill skiing and Olympic games. Moreover, the mentioned numerical methods are further used for writing a workbook of model exercises for grammar schools. The thesis is divided into two main chapters ? theoretical and practical. The theoretical part consists of selected sports which are expressed and described by numbers and formulas. In the practical part, a reader can find the workbook of model exercises which has been completed using all the mathematical sources discussed in the theoretical part. There are also correct solutions exercises available for self-studying students.
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The Analysis of VisitBritain Marketing Activities
Mészarosová, Jana ; Herget, Jan (advisor) ; Stejskalová, Martina (referee)
This diploma thesis deals with marketing activities of VisitBritain, the British national tourism board. Theoretical part discusses aspects of marketing in travel and tourism with emphasis on destination marketing. The second chapter contains economic indicators of British tourism industry and visitors' perceptions of this destination. The thesis continues with the analysis of Britain Marketing & 2012 Games Strategy 2010-2013 followed by the marketing programme 2011-2015. Since the strategy and programme stem from the great events that recently happened in Britain, this diploma thesis tests the hypothesis whether London Olympic Games 2012 have had a positive impact on British inbound tourism. The last chapter is dedicated to the results of survey which revealed whether young people had been motivated to visit Britain after London 2012 Olympic Games.
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Analysis of the age structure of the athletics at the World Championships and Olympic Games from 1970 to 2007
PŇÁČEK, Jan
This Diploma Thesis deal with the age of the top performance of athletes and its development in the World Championships, the Europe Championships and Olympic Games in the 1970 {--} 2007 period. Essential source for this Diploma Thesis was existing data of the birth of athletes, who took medal positions in the competitions. Microsoft Excel was used for processing and evaluating the resulting data. The final output is represented by a series of clearly arranged synoptic tables and charts in which would clearly manifests the progress of the age structure of athletes in the process of reaching the maximal achievements. The results of this research can serve not only for the statistic purposes but mainly for assisting the sport trainers with building their training units.
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Greek debt crisis: Olympic games as an accelerator?
Tůma, Jan ; Mičúch, Marek (advisor) ; Kovanda, Lukáš (referee)
The paper investigates the impact of macroeconomic aggregates in Greece on ability to sustain debt repayment for the years from 1981 to 2009. Theoretical framework is mapping a development of macroeconomic indicators in Greece during last 30 years emphasizing the indirect consequences of fast-growing public debt. The results in empirical part show a positive and significant impact in government's budget deficit and orientation of governing party on the debt repayment. The amount of investments put into organizing Olympic Games in Athens 2004 have not had consequently shown negative effect on public debt accumulation. Some flaws and limitations of analysis are discussed.
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Projekt olympijských her v Praze
Kopp, Vratislav ; Macháček, Jaroslav (advisor) ; Klimeš, Mihchal (referee)
Diplomová práce se zabývá projektem pořádání olympijských her v Praze. V první části přibližuje základní problematiku olympijských her, historii a proces výběru hostitelského města. V druhé části se potom zabývá konkrétně projektem pražské olympiády. Jednak z pohledu lokalizace jednotlivých olympijské infrastruktury s důrazem na otázku dopravní infrastruktury. A jednak z pohledu základní ekonomické analýzy rozpočtu projektu.
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