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The Netflix phenomenon and it's impact on the audience behavior
Doležal, Aleš ; Štoll, Martin (advisor) ; Jirků, Jan (referee)
The text of this diploma thesis called "Video on Demand Phenomenon and the Czech Viewer" describes the current situation in the world of the VOD services. It characterizes all the main elements of VOD and related business and viewer behavior and lifestyle resulting from those characteristics. The work also attempts to briefly describe all the main VOD services on the Czech market with regard to their history, current state and deals they offer to the viewer. The bulk of this work is, however, focused on the survey conducted amongst 140 people aged 19 - 26 and presenting its results. The survey finds that majority of those people prefer binge-watching over linear TV, which leads to very uneven TV watching habits and changes in lifestyle. According to the survey, it also appears that paid VOD is currently almost as popular as cable and satellite TV, but majority of people still don't want to pay for more than one service, which means that more than three quarters of them use internet piracy to get access to the desired content.
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Development of on-demand portals. Netflix and his original programming extension.
Sládková, Magdalena ; Štoll, Martin (advisor) ; Švelch, Jaroslav (referee)
The aim of the thesis 'Development of on-demand portals. Netflix and his original programming extension' is to map the production, marketing and distribution strategies of Netflix, the largst on- demand platform in the world, in context with the current state of linear television broadcasting. It can be pressumed, that both the on-line distribution and original content programming of on-demand platforms will contitnue to grow. The thesis examines the programming of Netflix, in regard to other international platforms and also compares the business and marketing strategies of Netflix's biggest rival - cable television HBO. The last chapter reveals current environment of on-demand distribution in the Czech Republic, in contect with Netflix's expansion on the Czech market in the newt two years and its possible operation on local market.
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Copyright Protection on the Internet in the EU
Sahula, Petr ; Štěrbová, Ludmila (advisor) ; Halík, Jaroslav (referee)
The study deals with the various aspects of the copyright protection on the Internet in the selected EU countries. It provides an overview of the situation in the European Union, Sweden, Germany and the Czech Republic. The research enables to identify variables influencing the level of internet piracy from different points of view with emphasis on the application for the businesses.
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Entry of the movie service Netflix into the Czech movie market
Kawulok, Filip ; Hanzlík, Jan (advisor) ; Blažková, Eva (referee)
This thesis will focus on movie distribution via internet, especially on American movie service Netlix and its impact on recent entry to Czech movie market. In the theoretical part will be processed summary of past and recent movie distribution windows. In the practical part will be processed survey, which purpose will be to find out how did Netflix succeed to get into awareness of consumers of the film culture in the Czech republic.
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