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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Ethical and legal rules of advertisement
 Machů, Zuzana ; Boháček, Martin (advisor) ; Wimrová, Hana (referee)
This diploma thesis is dedicated to the legal and ethical rules of advertisement, not only in relation to definitions and provisions of enactments and codes, but also to the point of view of cases solved in accordance to these rules. The thesis contains the definition of advertisement, characterization of illegal and unethical advertisement, description and comparison of self-regulation in the Czech Republic and the United Kingdom, including codes which are applied by these bodies. The self-regulation of European Union is described marginally. The other part of the thesis represents opinions of consumers in connection with ethical principles in advertisements and advertisements in general. A significant part of the thesis is dedicated to the analysis of complaints and cases received and resolved by both self-regulatory bodies in the Czech Republic and the United Kingdom and cases resolved by Czech courts.
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Analysis of problematic advertising
 Studnička, Tomáš ; Mikeš, Jiří (advisor) ; Štědroň, Bohumír (referee)
In the Czech Republic, advertisement is regulated by legislation and by the Czech Advertising Standards Council, which supplements the legislative requirements for advertising with an ethical dimension and establishes respective ethical rules through the Code of Advertising Practice. It cannot legally enforce compliance with the Code and therefore promotes self-regulation in this matter. The aim of this work is to analyze problematic advertising campaigns in the Czech Republic and to explain how the regulation of advertising is applied in practice. We present an analysis of campaigns which largely exceeded the limits set by the Code. The work should contribute to the understanding of why these infringements occur and how they could be prevented.
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