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Formation of Pro-Russian Sentiment in Belarus and Serbia during the Russian Invasion of Ukraine
Rjazanova, Julie ; Střítecký, Vít (advisor) ; Solovyeva, Anzhelika (referee)
This thesis examines how Russia uses propaganda to build alliances with Serbia and Belarus in order to expand its influence and mobilize support. The study investigates the specific narratives and messages employed online focusing on how they shape public opinion and create a positive perception of Russia within the targeted countries. To get practical insights into the subject, the content analysis chosen as a research method for the thesis focuses on the content of selected media outlets in each studied country. In this context, the formation of pro-Russian sentiment is viewed as a social movement seeking social change. The thesis also incorporates the concept of hybrid warfare, which offers valuable insights into contemporary Russian strategic thinking and security challenges.
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One Man Worth Ten Thousand: The Efficiency of the CLIL Approach in a Monolingual Class
Švorc, Ondřej ; Hofmannová, Marie (advisor) ; Havlůjová, Hana (referee)
The thesis deals with the issue of non-native language instruction of content subjects in a Czech secondary education environment. This topic is viewed upon through the prism of Content and Language Integrated Learning (CLIL). The theoretical part discusses the learners' competences as defined by the Common European Framework of Reference for Languages, Krashen's Monitor Model theory, Interactive Hypothesis, Constructivism and Participatory Learning Theory and finally Vygotsky's theoretical concepts. The question is raised whether or not such an approach is feasible to be used in ordinary educational settings; which is addressed in the analytical part, which examines a CLIL project that was run. While discussing World War One, it combined the instruction of English and History. Consequently, the evaluation part of this thesis argues that CLIL is feasible, as it promotes the learners' competences and the whole set of their intelligences.
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Twitter as an additional battlefield? Analysis of Israel Defense Forces' social media campaign during the Great March of Return
Plíštilová, Tereza ; Záhora, Jakub (advisor) ; Parízek, Michal (referee)
The respective master's thesis examines the relationship between frames and narratives and how they resonate with images on social media. In the present thesis I research how Israel Defense Forces framed the protests in Gaza also known as the Great March of Return from 30 March 2018 to 30 March of 2019 on Twitter. While analyzing the twitter account of Israel Defense Forces, I apply Entman's (1993) elements of framing and identify broader strategic narratives that Israel currently employs. The broader strategic narratives include "Israel as the only democracy in the Middle East"; "Israel as a startup nation" and "Israel as the leader in combating Islamic terrorism". In the theoretical part I also reflect on previous research and studies engaging with social media and its use by militaries. In the analytical part I identify individual frames that Israel Defense Forces have repeatedly employed during the protests in the respective timeframe. Each frame is accompanied by visual content and if available by the strategic narratives.
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Transformation of Trickster in Contemporary Russian Children's Folklore
Ruchkina, Irina ; Janeček, Petr (advisor) ; Bittnerová, Dana (referee)
The theme of this thesis is the transformation of a trickster figure in the Russian children's folklore. The first part is devoted to an analysis of trickster tale and trickster heroes. This section is primarily based on classic works of prominent ethnologists, anthropologists and folklorists - they are mainly the works of Claude Lévi-Strauss, Vladimir Propp, Jeleazar Meletinskij and many others. This section is concerned mainly on the systematization and analysis of the classic characteristics of a hero trickster for subsequent analysis and comparison of the current hero of the sadistic poems - the little boy. The second part is an introduction to the themes of the sadistic poems - it is dedicated to the history of their origin; historical, cultural and social factors that had an impact on their development; systemization of the sadistic poems by topics and trends. This part is based on the works of Russian anthropologists, folklorists and psychologists. The third part of my work is dedicated to an independent comparative analysis of the nature of the protagonist of the sadistic poems - the boy as a trickster figure. The analysis is based on the classic ethnographic studies devoted to trickster tales and also on the works on the phenomenon of the sadistic poems. During this analysis, where I...
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Stories in marketing communication of selected brands
Hnátová, Marie ; Klabíková Rábová, Tereza (advisor) ; Orban, Karol (referee)
Bachelor's thesis aims to describe an application of stories within marketing communication. Particularly, it deals with narratives not only in terms of individual communication outputs but also as an overall approach of brands. The introduction part focuses on determination of narratological terms, which are crucial for orientation in this field. The second part captures stories from the view of commercials in practice, thus as storytelling, a concept of creative process. This part also contains an explanation of presumable reasons for efficiency of stories as a promotional technique. The last part is a combination of described theoretical aspects applied to analyses of three chosen brands, which are characteristic of their narrativity. Brands' stories are analysed as a whole and also as a single communication results. The purpose of this thesis is to outline narratives as a tool for humanisation of brands and for improvement of their attractiveness.
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One Man Worth Ten Thousand: The Efficiency of the CLIL Approach in a Monolingual Class
Švorc, Ondřej ; Hofmannová, Marie (advisor) ; Havlůjová, Hana (referee)
The thesis deals with the issue of non-native language instruction of content subjects in a Czech secondary education environment. This topic is viewed upon through the prism of Content and Language Integrated Learning (CLIL). The theoretical part discusses the learners' competences as defined by the Common European Framework of Reference for Languages, Krashen's Monitor Model theory, Interactive Hypothesis, Constructivism and Participatory Learning Theory and finally Vygotsky's theoretical concepts. The question is raised whether or not such an approach is feasible to be used in ordinary educational settings; which is addressed in the analytical part, which examines a CLIL project that was run. While discussing World War One, it combined the instruction of English and History. Consequently, the evaluation part of this thesis argues that CLIL is feasible, as it promotes the learners' competences and the whole set of their intelligences.
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