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Selected german publishing groups in the czech press market in 1990's with a focus on development trends of czech periodical press
Zavadilová, Anna ; Köppl, Daniel (advisor) ; Lysoněk, Tomáš (referee)
The submitted Master's thesis conducts a survey of activities of selected German publishing groups on the Czech public press market. The thesis focuses on activities of the companies: Rheinisch-Bergische Druckerei- und Verlagsgesellschaft, the former owner of the company MAFRA which publishes the daily newspaper Mladá fronta DNES, Verlagsgruppe Passau, the owner of the company VLTAVA-LABE-PRESS which publishes the regional Deník and also the company Verlagsgruppe Handelsblatt which has a share in the company Economia which publishes the newspaper Hospodářské noviny. The topic of this thesis is their arrival to the Czech press market, implementation of new press standards, and changes in structure and functioning of selected newspapers and especially new trends in development of Czech newspapers in 1990s and at the beginning of the 21st century. Apart from examination of origins of the success of German publishing groups on the Czech press market and characteristics of the given period of time, the thesis presents information arising from interviews with executives of selected German publishing groups. The interviews were conducted while using methods of oral history and qualitative research. The main topics of the interviews were: reasons why the companies decided to enter the Czech press market,...
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Polarization of the Czech Media Landscape after 2013: Discourse Analysis of New Media ProjectsPolarization of the Czech Media Landscape after 2013: Discourse Analysis of New Media Projects
Lebedová, Veronika ; Pudlák, Štěpán (advisor) ; Řehořová, Irena (referee)
The thesis deals with the polarization of Czech media landscape after 2013 as a discursive construct. Our topic is the emergence of new media projects, responding to the takeover of MAFRA by Andrej Babis. Three of these are being discussed: Echo24.cz, Reportér and Neovlivní.cz. The thesis aims to describe the discourse of the alternative media, its own representation in current situation. The subject is based on several concepts. First of them is the theory of social responsibility, which is a strong social value despite being quite questionable. Then, we discuss the trend of media ownership concentration and the development of Czech media after 1989, which has come to important changes, such as the change of the overall model of media ownership and the polarization of the media landscape itself. The first part of the thesis serves as a contextual background for the critical discourse analysis. The analysis verifies the hypothesis as follows: Alternative media is defined in opposition to the mainstream and uses the arguments based on the principles of the social responsibility theory to represent its own position, goals and interests. As a result, we found out, that the new projects construct an opposition us versus them as independence versus oligarchization. At the same time, the principles of...
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The Effect of Change of Media Ownership on the Content of Selected Daily Papers: The Case of the MAFRA Media House Acquisition
Štveráková, Iveta ; Dvořáková, Vladimíra (advisor) ; Müller, Karel (referee)
There seems to be growing amount of doubts about the independance of Czech media and its position in the public space since the mid 2013, when Andrej Babiš - the second wealthiest Czech entrepreneur and since 2014 also the minister of finance -- has bought MAFRA media house, which issues among others two Czech daily papers Mladá fronta DNES and Lidové noviny. Aim of this thesis is to find out, how the change in the ownership of the MAFRA media house affected the content of the two daily papers. Such effects are analysed in articles published in Mladá fronta DNES and Lidové noviny, firstly in general in the foreign policy topics, secondly in representation of the name of Andrej Babiš and thirdly in representation of the distinct subsidiaries of the Agrofert group. Data collection is divided into two separate periods -- before and after the acquisition of MAFRA media house by Andrej Babiš. Quantitative content analysis has been chosen as the method of research.
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Marketing of MF DNES and iDNES.cz
Vaňo, Lukáš ; Štědroň, Bohumír (advisor) ; Procházka, Jan (referee)
This graduation thesis is aimed to identify the current situation of the newspapers Mladá fronta DNES and the internet portal iDNES.cz in the Czech media market. The print market, as well as the Internet market is undergoing some changes mainly caused by technological progress and society development. Both products are under control from the Mafra Media Group, which has to respond to the ongoing development of the Internet, as a dynamically growing media type at the expense of newspapers. The success is the close cooperation between both journal channels and frequent use of the possibilities of promotion in other media under the Mafra Media Group.
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