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Perspektivy provozování nezávislých lékáren v konkurenci řetězců a e-lékáren
PÍSEK, Jaroslav
The pharmaceutical distribution system in Europe is undergoing a long-term change. Wholesale companies join together to form both horizontally and vertically integrated structures. Pharmacies, formerly owned almost exclusively by pharmacists, are becoming part of the chain thanks to the liberalization of operating conditions. The chains are expanding successfully due to economies of scale and purchasing power for negotiation with suppliers. Independent pharmacies are becoming part of virtual chains to better compete with chains. The assortment previously reserved to pharmacies is also marketed in food stores or gas stations due to legislative changes. E-pharmacies and e-shops compete in the area of over-the-counter pharmaceuticals and the complementary range of pharmacies. The Czech state has been quite successful in addressing its sub-optimal position and maintaining the balance on the pharmaceutical market so that pharmaceutical costs do not increase uncontrollably and at the same time to avoid dropouts due to arbitration or stopping imports due to low prices. The wholesale segment operates reliably in an oligopolistic market structure with an average margin of less than three per cent. The main Czech pharmacy chains achieve a higher than usual profit. The state should start organizing electronic auctions for selected groups of medicines, to strengthen competition on the supply side. The share of EU chain pharmacies is 10.4% of the total number of public pharmacies. The legislative framework does not allow the formation of pharmacy chains in eight EU countries. Chains integrate more than 50% of community pharmacies in six EU countries. We expect the continuing concentration of pharmacy chains should not bring about a reduction in the pharmacy margin and thus reduce the income of independent pharmacies. The Canvas model can serve as a map of possible extensions to existing activities or the creation of a new business model. An independent pharmacy can leverage its customers' knowledge and offer marketing solutions to solve the problems that burden their patients most. The number of pharmacies is stable and the market for medicinal products is growing slightly. The comparative analysis of a sample of ten pharmacies confirms that seven companies have achieved very good financial results. Cost reductions can help to achieve a positive business outcome for the other two. Only one of the pharmacies is over-indebted and threatened by insolvency. We did not find any significant negative changes in selected accounting items in the reporting period. The future perspectives for operating independent pharmacies seem to be positive based on analytical results and expected changes in the near future.
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Providing counselling for smoking cessation in Prague pharmacies: a questionnaire-based research
Lišková, Michaela ; Kulhánek, Adam (advisor) ; Schlosserová, Lucia (referee)
Background: Counselling regarding smoking cessation is along with the specialized centers and addictological ambulances also accessible in pharmacies. There are 26 registered as those with specialization in consulting of quitting smoking. Pharmacists who provide this service have to complete guaranteed course from the Czech Chamber of Pharmacists. In the field of addictology, this is currently not really covered topic. Objectives: The main goal of the bachelor thesis was to capture and evaluate the advice of pharmacists in smoking cessation in selected Prague pharmacies. The partial goal of the work was to describe client services in terms of sociodemography and to find the service based on motivation. Methods: In this study, the total selection method was chosen, the selection included all pharmacies in the capital city of Prague (26), which are in the register of pharmacies with smoking cessation counseling listed by the Czech Chamber of Pharmacists. One pharmacy was not included in the research sample as it was unavailable for technical reasons during the data collection period. Respondents who participated in the research were working directly with clients who came to smoking cessation counseling. Data were collected using printed questionnaires. The data collection was obtain between february...
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A comparison of B2B marketing tools of selected pharmaceutical distributors
Vanková, Ivana ; Průša, Přemysl (advisor) ; Postler, Milan (referee)
The diploma thesis deals with a comparison of B2B marketing tools of the biggest pharmaceutical distributors on the Czech market. Alliance Healthcare is one of the leading distributors in this area and would like to increase its turnover and gain new clients. The aim of the thesis is to define marketing tools of all pharmaceutical distributors, make a questionnaire based on this topic that will be sent to customers of the biggest companies and find out how the particular tools are evaluated by the pharmacies and what the position of Alliance Healthcare in comparison to its competitors is. After the evaluation of the questionnaire recommendations that could help Alliance Healthcare to reach its goal follow.
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Availability of pharmacies in the South Bohemia
SCHLÖGELOVÁ, Lenka
The thesis focuses on availability of pharmacies in the South Bohemia. In the following chapters are comprehensive theoretical solutions, analysis of the literature and the setting hypotheses. Another part of the thesis deals with the methods,that are used to make an analysis of the availability of the pharmacies using geographic information systems. The last chapter ,,Analysis of the availability of pharmacies" deals with the placement of pharmacies on the South Bohemia, the operators of the pharmacies, availability of the catchment communities, the time availability, map and tabular outputs.
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Switching medicines containing pseudoephedrine in OTC group limited
Koníčková, Veronika ; Lešetický, Ondřej (advisor) ; Jankůj, Miroslav (referee)
Goals: Prepare a case study on the transition to the new OTC medicines groups with restrictions. To evaluate the positives and negatives, which brought the introduction of the group - with OTC restrictions. Pick up generally applicable principles and specify non-functional parts of the system. Method: For data processing method was applied theoretical research. Literature was searched in the database of the Czech National Library - Klementinum, WHO database, TRIBUNE and interfaces of News portals. The instrumental case study was processed for a detailed insight into the issues. The case study is also based on the analysis of the legal framework of the Czech Republic. The documents provided by SÚKL are used for financial analysis. As another method the stakeholder analysis was used - analysis of opinions of people involved in the drug policy. Results: The case study shows that switching medicines containing PSE to the limited group of OTC to prevent producers of drugs buing drugs in Czech pharmacies, but it did not reduce the amount of drugs produced in the country. Producers started to import precursors from abroad. The whole new system established in 2009 was correct in principle, but failed in practice. State Institute for Drug Control or other stakeholders in drug policy have not been able to resolve the ensuing complications.
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Motivational functions of management control system
Chroust, Petr ; Stránský, Jakub (advisor) ; Matyáš, Ondřej (referee)
This thesis deals with management control system and its motivational function. The theoretical part of the thesis briefly describes the management control system and its elements. It is mainly focused on the results controls. The main goal of the practical part of the thesis is the description of the incentive compensation system design in the company Klatovské zdraví, a.s. The compensation system is compared with the typical examples of the results controls mentioned in the professional literature. The advantages and problems connected with the implementation of the system are mentioned, as well. The practical part contains the description of the main features of the company's business environment (sale of pharmaceuticals), because selling these goods and human resource management in this branch underlies the notable government regulation, which affects the design and function of the results controls in the above mentioned firm.
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Mystery shopping and its use in pharmacy
Klusáčková, Jana ; Vávra, Oldřich (advisor) ; Šojdel, Václav (referee)
This diploma thesis deals with a research method that is called mystery shopping. The objective is to introduce of this method, its application in practice, interpretation of results and subsequent proposal of recommendations. Marketing research and the main parts of the research process are in diploma thesis defined. A conception mystery shopper, mystery story are also explained and phases of imaginary shopping are taken to part. The application part is realized through mystery shopping in 42 pharmacy in Prague. The study observes the four chain pharmacy Phramaland, Dr. Max, Lloyds a and Schlecker and focuses on their approach to potential customers and evaluation of quality sales. Recommendations for pharmacy are given according to the analysed results. The closure summarizes the important findings of the thesis.
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