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Akutagawa Ryūnosuke and His Considerations on Literature
Bedáňová, Veronika ; Tirala, Martin (advisor) ; Weber, Michael (referee)
The thesis is focused on a literary theoretical debate between two outstanding Japanese writers: Akutagawa Ryunosuke and Tanizaki Junichiro. As a reaction to this debate, Akutagawa wrote a literary critical essay Bungeitekina, amarini bungeitekina (Literary, All Too Literary) which contains Akutagawa's considerations on literature and which is analyzed in this thesis. I have also devoted my thesis to other literary theoretical essays written by Akutagawa. The goal of this thesis is to follow the influence of Akutagawa's literary considerations of his works and also to set his work into the wider context of Japanese literature. Hermeneutics is the methodology chosen for this work. To achieve the set-out goal, biographies on Akutagawa and other literary studies focused on Akutagawa were studied.
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Marketing research of Kappa brand value
Michálek, Lukáš ; Voráček, Josef (advisor) ; Jarošík, Richard (referee)
Title: Marketing research of Kappa brand value Objectives: The main objective of this work is to find out degree of brand awareness of the Kappa brand between current students of Faculty of physical education and sport of Charles University in Prague. Through marketing research, we find out current brand awareness of the Kappa brand between current student of Faculty of physical education and sport of Charles University in Prague. Methods: In the bachelor's thesis, there is used method of quantitative research. With technique of electronic questioning we examine the brand awareness of the Kappa brand by the current students of Faculty of physical education and sport of Charles University in Prague. Specifically Top-of-mind effect, brand recall, brand recognition and knowledge about sponsorship of brand Kappa. Results: The research showed that current students of Faculty of physical education and sport of Charles University in Prague know that Kappa brand exists, but they lack of deeper awareness, there is no Top-of-mind effect. Even aided and unaided awareness isn't high enough. Students can connect Kappa brand with Italy and they recognize logo very well. But they have no clue about sponsorship of Kappa brand. Keywords: brand value, brand awareness, unaided awareness, aided awareness, marketing...
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Marketing research of Kappa brand value
Michálek, Lukáš ; Voráček, Josef (advisor) ; Jarošík, Richard (referee)
Title: Marketing research of Kappa brand value Objectives: The main objective of this work is to find out degree of brand awareness of the Kappa brand between current students of Faculty of physical education and sport of Charles University in Prague. Through marketing research, we find out current brand awareness of the Kappa brand between current student of Faculty of physical education and sport of Charles University in Prague. Methods: In the bachelor's thesis, there is used method of quantitative research. With technique of electronic questioning we examine the brand awareness of the Kappa brand by the current students of Faculty of physical education and sport of Charles University in Prague. Results: The research showed that current students of Faculty of physical education and sport of Charles University in Prague know that Kappa brand exists, but they lack of deeper awareness, there is no Top-of-mind effect. Even aided and unaided awareness isn't high enough. Students can connect Kappa brand with Italy and they recognize logo very well. But they have no clue about sponsorship of Kappa brand. Keywords: brand value, brand awareness, unaided awareness, aided awareness, marketing research, Kappa
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Akutagawa Ryūnosuke and His Considerations on Literature
Bedáňová, Veronika ; Tirala, Martin (advisor) ; Weber, Michael (referee)
The thesis is focused on a literary theoretical debate between two outstanding Japanese writers: Akutagawa Ryunosuke and Tanizaki Junichiro. As a reaction to this debate, Akutagawa wrote a literary critical essay Bungeitekina, amarini bungeitekina (Literary, All Too Literary) which contains Akutagawa's considerations on literature and which is analyzed in this thesis. I have also devoted my thesis to other literary theoretical essays written by Akutagawa. The goal of this thesis is to follow the influence of Akutagawa's literary considerations of his works and also to set his work into the wider context of Japanese literature. Hermeneutics is the methodology chosen for this work. To achieve the set-out goal, biographies on Akutagawa and other literary studies focused on Akutagawa were studied.
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Localization of individual opioid receptor subtypes in CNS
Lišháková, Michaela ; Hejnová, Lucie (advisor) ; Bendová, Zdeňka (referee)
In last decades, the research focused on opioid receptors has been intensively conducted in order to determine their role in various homeostatic functions, control of movement, neurotransmission and drug addiction. An important factor determining the pharmacologic role of opioid receptors is their distribution within the brain regions as well as at the cellular level. Over the past 40 years, a great deal of information concerning their distribution in the central nervous system has been collected, allowing us to determine their localization and mechanisms of their action. In general, results obtained from previous studies are in agreement. However, there are some inconsistencies that impede the accurate determination of receptor distribution and need to be clarified. This paper aims to summarize results of the previously published studies observing the localization of opioid receptors in the rat CNS. Emphasis is placed on the comparison of results obtained by all available methods.
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