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Global Overlap of Czech documentary film presented within International Human Rights Documentary Film Festival One World Festival (2008-2018)
Fenclová, Anežka ; Štoll, Martin (advisor) ; Novotný, David Jan (referee)
The following thesis offers an insight into a collection of documentary movies, which were screened in the category Czech Competition (Česká sekce) presented by the film festival One World (Jeden svět), as well as the nomination process behind it. The first section of the Body of this Thesis (Practical Part) is focused on the nomination process. In particular its objective is to describe principal changes in the nomination process and at the same time outline its future developments. This is achieved by means of exclusive interviews with five Program Section members in charge of the nomination process (both former and contemporary). Heightened attention is being dedicated to the films nominated for the Czech Competition section with regards to its specifics. The other part of the thesis body is based on thorough analysis of the films selected for the Czech competition between the years 2010-2019. By means of original interviews and content analysis the thesis attempts to establish an idea of which features are significant for the films representing the Czech Republic at this documentary film festival and what conclusions can be drawn from this about the Czech documentary film scene in general. The theoretical part of the thesis offers sourcing this approach in expert literature.
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Communication Activities of the Film Festival One World (between 2009-2011)
Kronďáková, Ivana ; Bezouška, Martin (advisor) ; Dolanský, Pavel (referee)
The aim of this thesis is to describe and evaluate the communication activities of the One World Festival in years 2009 - 2011. In the theoretical part there are identified and discussed basic terms related to the activities implemented in this film festival. The thesis further discusses the possibilities and specifics of marketing communications in the nonprofit sector. In particular, the use of cultural marketing in non-commercial sector. It introduses readers with the festival and deals with its specific position among other festivals. The practical part of the thesis is focused on the description of specific communication activities of the festival. Emphasis is put on building public relations and use of social media. The paper describes the specific campaigns implemented in the selected period. The final part deals with an evaluation of the method of communication and tools used considering the character, limitations and advantages of the festival. This section is also accompanied by recommendations that could contribute to further development of marketing communications for this project.
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Communication Model of Local Nonprofit Project
Těhlová, Milada ; Hucková, Barbara (advisor) ; Hanzlík, Jan (referee)
Bachelor's thesis "Communication Model of Local Nonprofit Project Festival One World Benešov 2011" is focused on theory of communication model that involves analysis, targets, target groups, strategy, tactics and evaluation and consequent application of theoretical model on local nonprofit festival type project. In the theoretical part, the formation of communication model is depicted. The part concerned with corporate social responsibility and fundraising is detached and scrutinized more closely. One of the chapters is also devoted to sponsoring. Furthermore, the thesis describes the human rights documentary film festival One World, its specifics and the manner of functioning in the relationship towards the regional festivals, which take place within the frame of One World. Regional festival One World Benešov 2011 is inspected in more detail. The practical part concerns itself with employing the theoretical model on the regional festival One World Benešov 2011. The issues discussed involve assessment of practical application of communication model and overview of advices and recommendations for festival year 2012.
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