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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Competitive Intelligence as source of adaptation of small and middle enterprises
 Střelka, Jindřich ; Kovář, František (advisor) ; Molnár, Zdeněk (referee) ; Papík, Richard (referee)
The dissertation focuses on the implementation of CI processes in small and middle enterprises. Given the research performed, the dissertation investigates the specifics of enterprises relying on CI processes -- here mostly the perspective of firm size was used -- and further tries to describe the character of that reliance on CI processes -- whether the reliance varies across different areas (Customers, Competition, etc.) or thorough the phases (e.g. phases "Analysis of information acquired" or "Dissemination of analyzed information", etc.). The conclusions of the research confirmed that the use of CI is more widespread in large than in small enterprises. Besides analyzing the form in which enterprises most usually apply CI, several key areas in which the use of CI is permanently neglected were identified. Theoretical part accompanied by accomplished research served as a basis for construction of the system for integration of CI processes which would be most suitable for the needs of small and middle enterprises. This system was created and then tested via its integration into the information system of an organization.
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