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The introduction of the common European currency in the Slovak Republic - the governmental communication campaign
Vopěnková, Pavlína ; Vykoukal, Jiří (advisor) ; Irmanová, Eva (referee)
The Bachelor thesis deals with the communication campaign in the Slovak Republic with regard to the introduction of euro on January 1, 2009. Slovakia government was headed by Prime Minister Robert Fico, the Chairman of the political party SMER-SD, at that time. The governmental communication campaign was led by PR agency and had started at the beginning of 2008. The main attention is paid to the most intense part of the campaign in the second half of the year. The target group of the campaign was the general public, with special focus on vulnerable target groups. The work deals with the individual components of the national communication campaign and describes their progress. From the beginning the campaign has been confronted by critical voices from the opposition and the media. They often pointed to government misconduct and lack of knowledge among the Slovak population. The aim of the work is to assess the effectiveness of information campaign by the result of regular polls Slovak Statistical Office - whether the governmental communication strategy has been chosen appropriately and whether inhabitants of Slovakia were sufficiently informed about the upcoming introduction of euro.
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Government Information Campaign "Against Missiles
Dvořák, Marek ; Křeček, Jan (advisor) ; Šonka, Jaroslav (referee)
This thesis deals with the communication campaign of the government of the Czech Republic with regard to the possible Czech participation at the project of the US anti-missile defense system. The project was implemented by the Czech government following the official request from the USA on January 19, 2007, consequently the Czech answer to this request on March 28, 2007. From the foundation of the Czech Republic it was the third communication campaign related to the question of the Czech sovereignty and to the position of the Czech Republic within the international community. The previous campaigns referred to the acceptance of the Czech Republic to the EU and NATO. The objective of the thesis is focused on tracing methods and specifics of the Czech governmental communication of that issue towards the Czech public. Content and formal features of the particular communication materials were analyzed by quantitative and qualitative content methods. The governmental information campaign on the radar device, respectively on the issue of the anti-missile defense system can be framed in the time period of May 25, 2007 and March 31, 2008, when the governmental commissioner for the communication of the project, Tomáš Klvaňa, was in charge. The author of the thesis is concentrated particularly on the part of...
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