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Historical film as information source and the comparison to its literature rendition
Pospíšilová, Dita ; Vodrážková, Katrin (advisor) ; Šípek, Richard (referee)
The bachelor thesis focus on the definition of information (the importance of information in general, information in books), then it will consider the characteristics of the film and its historical significance from the perspective of the viewer. As the subject of examination, on which the thoughts and findings will be demonstrated, is chosen the important English King- Henry VIII., who has been depicted in many movies and about whom there were written many books as well. Primarily the bachelor work focus on the historical accuracy of the movies and books, the comparison of the importance of both the media (what information value both media provide). The bachelor thesis also aims on the general perception of movies and whether the examined work are quality and accurate source of information. In conclusion, there will be the comparison of the information value of these two selected media.
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Suppliers and producers of information and its targeting towards user-customer via social networks
Rousková, Zuzana ; Papík, Richard (advisor) ; Pilecká, Věra (referee)
Database vendors, producers and information services suppliers are aware of trends in technology and marketing since they have been established entities of information market for decades. Thus it was inevitable that these major players would exploit the latent potential of social media and networks. They have achieved this by creating social network communities, which vary wildly in size from dozens to tens of thousands of users. Being an integral part of communication activities these groups have become important platform for direct contact with users. The contact mainly comprises targeted addressing and support in provided information services. Powered by TCPDF (www.tcpdf.org)
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Social media marketing of database vendores and information suppliers
Rousková, Zuzana ; Papík, Richard (advisor) ; Němečková, Lenka (referee)
(anglicky) Database vendors and information suppliers are traditional and historically the main components of the information industry. The arrival of internet and its services, including current trends such as social media and networks, has changed and enriched information behaviour, channels and marketing strategies between information suppliers and user. Although the information industry subjects as database vendors are traditional in their marketing strategies, their engagement in social media marketing is proactive and developing. The exploration confirmed that 10 of 12 examined subjects actively develop these channels and support them.
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Historical film as information source and the comparison to its literature rendition
Pospíšilová, Dita ; Vodrážková, Katrin (advisor) ; Šípek, Richard (referee)
The bachelor thesis focus on the definition of information (the importance of information in general, information in books), then it will consider the characteristics of the film and its historical significance from the perspective of the viewer. As the subject of examination, on which the thoughts and findings will be demonstrated, is chosen the important English King- Henry VIII., who has been depicted in many movies and about whom there were written many books as well. Primarily the bachelor work focus on the historical accuracy of the movies and books, the comparison of the importance of both the media (what information value both media provide). The bachelor thesis also aims on the general perception of movies and whether the examined work are quality and accurate source of information. In conclusion, there will be the comparison of the information value of these two selected media.
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