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Interprofessional and intergeneration differences in attitudes towards cheating
HÁJKOVÁ, Barbora
This thesis deals with the issue of academic dishonesty, especially what effect have age, field of study and proffesion on the differences in attitudes towards cheating. The theoretical part is devoted to the phenomenon of cheating, describes the factors that influence its occurrence and in what forms may be present. Furthermore, the author focuses on the definition and description of generations and the issue of pedagogical profession ethics. In the empirical part was examined whether age and academic or professional orientation affects attitudes towards cheating and its frequency. The research sample consisted of 120 respondents who were divided into four groups: students of pedagogical disciplines, educators, students of non-teaching/non-helping disciplines and other professions (also non-teaching/non-helping). The resulting data show that attitudes towards cheating are influenced by age. Especially, the strictness of assessment of cheating increases with age. Differences in attitudes toward cheating were not found between students of different disciplines; at the same time, there were found between different professions. Furthermore, it appears that current students are confronted with cheating more often than previous generations.
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Talent management
Chvátalová, Aneta ; Dvořáková, Zuzana (advisor) ; Cetkovský, Pavel (referee)
This thesis deals with talent management. Its aim is to identify the best practices in talent management based on secondary and primary research of selected talent management programs. The theory is focused on definition of strategic HR management and especially talent management as one of its priorities. It is followed by explanation of the basic concepts of talent (such as high-potential, high performing and key employees) and talent management. Further descriptions of talent management process as well as TM challenges are included. The practical part is divided into two main sections. The first one is related to research in four companies and evaluation of their current talent management programs. Due to the fact that Generation Y is still more and more included in talent pool, the second part covers description of work life from its point of view. The final section contains a summary and the best practices.
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Segmentation of Generation Y in the consumption of alcoholic beverages
Adámková, Lenka ; Koudelka, Jan (advisor) ; Štěpán, Jakub (referee)
The main objective of the thesis was to divide the Generation Y, a group of young people between 18 and 32 years, into segments depending on the types of alcoholic beverages consumed. Subsequently the aim was to recommend for these segments suitable product innovation for the Czech market of alcoholic beverages. By analyzing secondary data in MML-TGI there were identified four segments with usage of factor and cluster analysis. The segments are: Rather...something lighter, Beer and shots, Liquorer and Wine and sweeter drinks. Then a structured questionnaire was created by using qualitative research (group discussions with the specified age group) and afterwards used for quantitative research. Data gained in the research was divided into equal segments which were identified in MML-TGI data and then there were recommended suitable product innovations in the branch of alcoholic beverages based on the preferences of the respondents identified in the research.
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Analysis of Consumer Behavior of Women Internet Generation
Kopecká, Marie ; Hesková, Marie (advisor) ; Harantová, Monika (referee)
The theoretical part of this thesis named "The Analysis of Consumer Behavior of Women in the Age of Internet" describes the contemporary state of social media. The greatest attention is devoted to Internet forums and their ability to influence the consumer behavior of women in the era of Internet. The thesis also deals with the use of Internet marketing on these social forums. The practical part of the thesis is focused on the survey centered upon the greatest Czech discussion server for women -- Omlazení.cz and carried out in the form of questionnaires. The results of the survey were analyzed and on their basis the effect of individual discussions on the purchase of certain products was revealed.
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Relationship of young people towards brands
Klimentová, Jana ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The goal of my diploma thesis is to describe and evaluate relationship of young people in Czech Republic towards brands. In first chapter I describe historical development of marketing approach towards brands, the function of a brand, its elements and the differences between brands and products. I mention and compare two diverse concepts of brand management - Kellers CBBE concept and Roberts Lovemarks concept. In the second chapter I characterize young Czechs at the age between 15 and 30. I do so thanks to information gathered from different sociological studies and from papers about phenomenom of generation Y. Last chapter follows the previous two and is purely about relationship of young pepople towards brands. I used for it facts described in the thesis above and data that I get from particular qualitative research as well as quantitative research that I realised by myself.
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Organizational behavior of different generations
Hrnčiarová, Lucie ; Dědina, Jiří (advisor) ; Cejthamr, Václav (referee)
Topic of this diploma thesis is organizational behavior of various generations with focus on the youngest generation which is present in the workplace. This generation is called Generation Y. The goal is to prove or overcome presumption that Generation Y is very different from previous generations, has different values, working and life style and that organizations will have to put a lot of effort to be able to manage this generation effectively. Thesis include description of graduate strategy which is implemented at Hewlett-Packard. In the end is overall recommendation for companies how effectively lead Generation Y and specific recommendation for Hewlett-Packard, related to current company strategy.
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Consumer behavior of the Generation Y in the Czech Republic
Charvát, Tomáš ; Koudelka, Jan (advisor) ; Skokanová, Dagmar (referee)
The thesis is focused on problem concerning the behavior of Czech Generation Y -- people born between 1977 and 1997. The reader gradually gets to know the aspects that essentially formed the general features of this generation. The main topic covers invasion and integration of modern technologies in their common life. In more detail we are focused on the relationship between the Generation Y and marketing. We will talk about changes, which brought the Generation Y into this area, and also the recommendations necessary for their successful marketing target regarding their characteristic features and values. In the final part of the thesis we will either prove or rebut all the knowledge related to the Generation Y. The results of this thesis should summarize the facts due to the Czech Generation Y and presentation of all important factors which influence the consumer's behavior of this group of people. Good understanding of the consumer is essential to reach customer's interest.
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Generation Y employees stabilization
Kazík, Tomáš ; Stříteský, Marek (advisor) ; Šikýř, Martin (referee)
In my thesis I dealt with the topic of stabilization Generation Y employees. The aim of this study was to determine which factors are the most important for the target group for stabilizing in the organization. In the target group there were people form Generation Y with university degree in economics. In the theoretical part I have described the staff stabilization process including all the variables that interfere in this process. After that I have introduced and characterized Generation Y people. At the end of the theoretical part I have introduced the studies, from which I drew information for my research. At the beginning of the research I've compiled a set of 20 stabilization factors. These factors came into qualitative research. After the qualitative research 7 factors were excluded and 13 advanced to the on-line questionnaire. The questionnaire has been completed by 737 respondents and the results showed four most important (TOP) stabilizing factors for the target group. These TOP 4 stabilizing factors were "job - interests alignment", "long career opportunities" "organizations respect to its employees" and "compensation".
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Analysis of the impacts of internet on society from generational perspective
Bašus, Martin ; Pavlíček, Antonín (advisor) ; Toman, Prokop (referee)
The work deals with generational aspects of information society. The first part describes the information society through five criteria. Furthermore, the issue of digital divide is discussed, focusing on generational type. More details are addressed about four types of access to information and communication technologies and field of digital exclusion. The third chapter describes the concept of the net generation and changes that theorists credited to this group as a result of rising in information society. It describes changes in five areas: thinking, learning, working, consumption and culture. Social network sites are taken into account, specifically their effects on the younger generation and the related issue of misuse of personal information. Furthermore, the work focuses on the implications of the emergence of the information society for seniors, which are further analyzed in the fourth part. Benefits that ICT brings to seniors are described. It also discusses barriers to the use of these technologies. In the last part the questionnaire is analyzed.
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Generation Y in Commercial Communications
Havlová, Kathryn ; Mikeš, Jiří (advisor) ; Průša, Přemysl (referee)
Tato diplomová práce se zabývá českou Generací Y v komerčních komunikacích, potažmo v marketingu. Zabývala jsem se tedy tzv. generačním marketingem, což marketingový přístup, který na zákazníky nazírá z hlediska generace, ke které příslušejí. Generace Y jsou současní mladí lidé, kteří se narodili v 80. a 90. letech minulého století. V současnosti tvoří přes jednu čtvrtinu obyvatelstva České republiky. Generace Y je již v současnosti zajímavou cílovou skupinou pro firmy, ale na svém významu bude nabývat především v budoucnu. Generace Y se od předchozích generací odlišuje v několika významných znacích, kterými se zabývám v této diplomové práci. V první kapitole práce obecně charakterizuji Generaci Y, v druhé kapitole se zabývám charakteristickými rysy, které jsou využitelné pro marketing a ve třetí kapitole poznatky konfrontuji s výzkumem Market & Media & Lifestyle -- TGI a s výsledky vlastního průzkumu mezi mladými českými lidmi.
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