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Media image of fans culture in Gambrinus liga stadiums in season 2013/2014
Michovský, Václav ; Halada, Jan (advisor) ; Trunečka, Ondřej (referee)
This Bachelor's thesis aims to describe the media image of fans culture in Czech football stadiums in season 2013/2014. Many events happened in this particular season of Gambrinus League that then turned attention of media, the Czech Football Association and the general public to hooliganism. Especially, it was the disturbance during the half-time break of Baník Ostrava vs Sparta Prague match. After the match, the Czech Football Association decided to follow safety standards strictly and told the referees to interrupt matches when vulgar chants or offensive banners appear. However, this attitude of the Czech Football Association made football fans even more angry and tension in the stands escalated. This brought three other significant affairs, which this paper includes - the Prague derby between Sparta and Slavia, Teplice vs Sparta match and the Česká pošta Cup Final. The research is based on the observations from the following media: Mladá fronta DNES, the most read Czech broadsheet, and Sport - the only Czech daily newspaper focused solely on sport.
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Media image of fans culture in Gambrinus liga stadiums in season 2013/2014
Michovský, Václav ; Halada, Jan (advisor) ; Trunečka, Ondřej (referee)
This Bachelor's thesis aims to describe the media image of fans culture in Czech football stadiums in season 2013/2014. Many events happened in this particular season of Gambrinus League that then turned attention of media, the Czech Football Association and the general public to hooliganism. Especially, it was the disturbance during the half-time break of Baník Ostrava vs Sparta Prague match. After the match, the Czech Football Association decided to follow safety standards strictly and told the referees to interrupt matches when vulgar chants or offensive banners appear. However, this attitude of the Czech Football Association made football fans even more angry and tension in the stands escalated. This brought three other significant affairs, which this paper includes - the Prague derby between Sparta and Slavia, Teplice vs Sparta match and the Česká pošta Cup Final. The research is based on the observations from the following media: Mladá fronta DNES, the most read Czech broadsheet, and Sport - the only Czech daily newspaper focused solely on sport.
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The comparison of components in football performance
Hos, Tomáš ; Buzek, Mario (advisor) ; Frýbort, Pavel (referee)
Title: The comparison of components in football performance Key words: Football match analysis, FC Viktoria Pilsen, AC Sparta Prague, Gambrinus League The problem definition: All football matches played during season 2013/2014 in the Czech first football league were, for the first time in history, analysed with Instat programme. Data from analysis served as main source for comparison of two most successful teams - FC Viktoria Pilsen and AC Sparta Prague. I will try to analyse these statistical data and consequently define key statistics for both teams. The aim of the thesis: Comparison and interpretation of performance data acquired by statistical programme Instat is the primary aim of this thesis.
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Usage of social media in 1st czech football league
Matějka, Daniel ; Procházka, Jan (advisor) ; Štědroň, Bohumír (referee)
USAGE OF SOCIAL MEDIA IN 1ST CZECH FOOTBALL LEAGUE Objectives: The main aim of this diploma thesis is to assess the situation around the Gambrinus league clubs communication through social media towards to fans and supporters. Based on the results recommendations for communication through social media will be proposed. Methods: In this thesis following methods were used: case study, survey and finding dependence between two variables using regression analysis. Case study method was applied in the evaluation of communication of three clubs through social media. The survey recorded opinions of the fans. Regression analysis examined the dependence between the average home attendance of clubs and the number of fans on Facebook. Results: The results of the thesis correspond to the selected aims and are summarized in a separate chapter as suggestions and recommendations for communication through social media. Key words: social media, Facebook, Twitter, YouTube, Google +, football club, Gambrinus league, football
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Prague's football clubs playing the first czech league 2011/2012 and their image in national newspapers
Hejbal, Dominik ; Halada, Jan (advisor) ; Kraus, Jiří (referee)
The paper focuses on the image of Prague First League (Gabrinus) football clubs in Czech national dailies. The season of 2011/12 is surveyed, during which there were five Prague clubs in the First League, which was an unusually high count. Traditional contenders such as AC Sparta Praha and SK Slavia Praha were included, as well as Bohemians 1905 and the newcomers FK Dukla Praha and FK Viktoria Zizkov, both of which advanced from the Second Football League. The followed dailies are Sport (the only Czech sports daily), Hospodarske noviny, Lidove noviny, Mlada fronta DNES and Pravo, four general dailies with sports supplement. By using both quantitative and qualitative methods, the paper examines which events in Prague football clubs were assigned most space. Furthermore, the way the events are addressed is examined, as well as the clubs mostly reported by individual writers - whether there is dependence between number of fans and the space assigned to particular clubs. The following chapters seek the answer to the question if Czech dailies in the effort to aim at increasing readers' interest prefer clubs with more fans. We also study whether positive or negative events are more followed, or if success or failure is emphasized.
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Spectator care in czech and slovak football
Petráš, Miroslav ; Novotný, Jiří (advisor) ; Kotáb, Jiří (referee)
Main goal of this thesis is to analyze the environment of Czech and Slovak football in the area of spectators care. The theory part is focused on theories, which refer to this problem. These are: specifics of the football market, economics of football clubs, theory of marketing mix and fan definition. At the beginning of practice part, the thesis analyzes and compares attendance rate in top leagues of both countries. Next chapter deals with factors, which effect the attendance rate. Its goal is to demonstrate the dependence between attendance rate and achievements, rival attraction and weather. Marketing mix is being applied on football clubs in the next chapter. That means, how are individual football clubs in both countries using marketing mix components (price, place, product, promotion) in order to attract as many spectators as possible. In the last chapter, the thesis analyzes the results of survey, which took place among the representatives of individual clubs. In conclusion, situation in the area of spectators care in both countries is being compared and evaluated.
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