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Forbes magazine in terms of the political economy of communication: a critical analysis of a year of existence of the czech media market
Bendlová, Klára ; Vochocová, Lenka (advisor) ; Křeček, Jan (referee)
Master thesis concerns itself with Czech edition Forbes magazine. Regarding the global media market today, journal Forbes without a doubt belongs to the fully respected periodical. Magazine Forbes has gained its reputation thru regular publishing business charts. Concept of this magazine was established on the stories of successful people. Thesis examines introduction of the journal on the Czech market and its first year of existence in the conditions of domestic media market. This view is based on political economical communication. The emphasis, in the Czech issue Forbes magazine, is put on the rise of success and identities thru political economical communication and its confrontation with cultural studies. In the frame of wider politico-economic context is part of the thesis dedicated to original American edition of the magazine, whose publisher owns the rights for publishing the magazine in Czech Republic. The main research on the political economical bases related to Forbes magazine is characterised by the production of this magazine, its position and goals on the market, strategy to achieve and target audience. Thesis contains quantitative analysis of the magazine contents and qualitative analysis editorials editor in chief. That should have provided deeper view into the meanings and identities in...
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The Crisis Of the Sales Of Printed Media In the Czech Republic From 2006 To 2016 and How to Face It
Kubík, Vojtěch ; Barák, Vladimír (advisor) ; Kovanda, Lukáš (referee)
The bachelor thesis deals with the decrease in total sales of printed newspapers in the Czech Republic in the period from 2006 to 2016 and seeking recommendations for media houses to counter this trend. The thesis also looks for the reason of the increasing total sales of Forbes magazine in the Czech Republic, that is considered as an exception. The theoretical part is about printed media: about its history, economics, quantity demanded and supplied after the newspapers, and finally this part includes the section about history and expansion of Forbes. In the empirical part, there is an analysis of the market and an econometric model that confirms the hypothesis of a decline in the sales of newspapers at the expense of the increase of the internet availability. There is also an analysis of the questionnaire "Profile of the readers of the Czech Forbes magazine," and the empirical part also consists of comparison of the Czech Forbes with the American version, respectively with competing titles on the Czech market.
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