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Assessment of the Economic Situation in the Corporation, Proposals and Recommendations for its Improvement
Volánková, Nikola ; BA, Renata Šrámková (referee) ; Hanušová, Helena (advisor)
The diploma thesis deals with an assessment of the economic situation of the selected limited liability company (hereinafter referred to as “PODNIK”) and introduces a number of proposals for its improvement. The company operates in the field of industrial filtration and manufactures custom technological complexes. Strategic analysis was used to evaluate external and internal factors that have an impact on the company. This evaluation reveals the strengths and weaknesses of the company and what opportunities and threats the company faces. The results put forward the proposals on the basis of which the economic situation of the company can improve.
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Company Communication Strategy
Benešová, Eliška ; Lola, Martin (referee) ; Schüller, David (advisor)
This diploma thesis deals with marketing strategy of small hotel. Theoretical bases of work create theoretical background for next part of diploma thesis, which introduces hotel and used marketing mix. The improvements in tools of marketing mix are recommended based on performed analyzes and questionnaire survey and help to create suggestions to increase awereness of existence a company by potential customers and increase amount of reservations in the hotel.
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Business Plan for Creating of New Company
Francúzová, Andrea ; Zich,, Robert (referee) ; Koráb, Vojtěch (advisor)
This master’s thesis is focused on creation of business plan for creation of new company which offers services to seniors and employment of students at the same time. The base for formulation of SWOT analyse is analyse of external environment and branch analyse. Set up of strategy and the concrete business plan follow. Its practicability is supported by finance plan processed in variant.
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Marketing Communication
Bulínová, Sabina ; Ing. Jitka Veselá, Ph.D (referee) ; Schüller, David (advisor)
This diploma thesis deals with marketing communication of the Hervis company. The first part of the thesis contains theoretical knowledge. The second part introduces the company, marketing mix and communication mix. Recommended suggestions for improvement of communication mix with aim to approach new and current customers and therefore raise the awarness of the company, is based on performed analyses and questionnaire survey.
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Strategic Analysis of Corporation D.I.S., spol. s r.o.
Lang, Richard ; Čižinská, Romana (referee) ; Koleňák, Jiří (advisor)
The goal of this thesis was to do a complete strategic analysis of the company D.I.S., spol. s r.o. in order to asses the options of its further developement. The strategic analysis incorporates external and internal analysis of the company including the assesment of risks and the outcomes of financial analysis. The result of this thesis are suggestions and alternative strategies for the company D.I.S., spol. s r.o.
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Development of Marketing Activities of Company
Hlaváč, Michal ; Lády, Jiří (referee) ; Zich, Robert (advisor)
Bachelor thesis is dealing with the analysis of communication policy in the firm Unistav a. s. The firm is dealing with building activity and business activity. The theoretical part is intended on the communication policy, analysis of internal and external setting of the firm, its marketing mix and proposal of marketing strategy. In The practical part are worked up the analysis of the situation building’s market, analysis of communication policy firm’s Unistav and the proposal for change communication policy in the firm Unistav. Of the base of these analysis the external and internal environment and evaluating strengths, weaknesses, opportunities and threats is suggested a marketing strategy for Unistav a. s.
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Firm Analysis by Different Methods
Šálková, Petra ; Ing.Bc.Adam Ondruška (referee) ; Hanušová, Helena (advisor)
The thesis is focused on strategic analysis of the selected company. To analyze the external environment is used SLPETA analysis, Porter's 5 forces model and to analyze the internal environment the 7S. The results are summarized with a SWOT analysis and the conclusion of the work are given possible recommendations and proposals for sub-strategic objectives. All recommendations comply with the rules SMART and are in line with company strategy.
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Stratégia rozvoja cestovnej kancelárie Freibus s.r.o. po pandémii Covid-19
Freivaldová, Mária
Freivaldová, M., Strategy of development of travel agency Freibus s.r.o. after the Covid-19 pandemic. Bachelor thesis. Brno: Mendel University in Brno, 2023. The subject of the bachelor thesis is an evaluation of a current situation of the travel agency Freibus s.r.o. because of the global Covid-19 pandemic and the subsequent formulation of strategic proposals that will lead to its development and increase of its awareness. In the literary research of the work are defined the basics of theoretical knowledge of tourism, strategic management, and analytical tools. At the same time, we pay attention to the definition of the specifics of the coronavirus in the literature search. The analytical part evaluates the external environment using the model PESTE and Porter's five forces model. The internal environment of the travel agency is analysed by an extended marketing mix of 8P, related to tourism and by carrying out a financial analysis. For the subsequent evaluation of the identified factors are used the EFE and IFE matrices from which the recommended suggestions follow. Specific suggestions are ultimately time-bounded and economically based.
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A case study of management critical resources in a service organisation assisting single mothers during the Covid-19
Voleman, Tereza ; Šťovíčková Jantulová, Magdaléna (advisor) ; Čada, Karel (referee)
This thesis examines the critical resource management of a service organization that assists single mothers during the Covid-19 pandemic. It describes the relevant critical resources for achieving the organization's objectives, including their acquisition and management of dependence on them. The thesis is guided by the resource dependency theory. In the context of the pandemic crisis, I have complemented the theoretical framework with institutional theory. This thesis uses a holistic case study design with a single case of the management of a service organization, the Single Mothers Club. Qualitative methods were used for data collection, including semi-structured interview and thematic analysis of publicly available documents and the informations of digital resources. The resulting findings arising from the data triangulation are interpreted in the empirical section into thematic chapters that relate to the set research objectives and research questions. Keywords: Covid-19, management, resource dependency theory, civil society organizations, external environment, resources.
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Strategický plán společnosti provádějící elektroprojekční a montážní činnost
Hrabalík, Michal
This diploma thesis addresses the issue of determining the strategy of a company operating in a complex electrical engineering market. The aim was to develop a concrete form of possible strategies based on a thorough analysis of both the in-ternal and external environment of the company. The means that served this pur-pose are, for example, Porter's model of 5 competitive forces, PEST analysis, or the SPACE method. The achieved results are very specific recommendations and a proposal for further action of the company within the framework of increasing its competitiveness and increasing its market share. These recommendations will lead to an increase in margins over a 5-year horizon and also to a significant in-crease in sales in the longer term.
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