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Online Communication of European Parliament and European Commision in 2014-2017
Tomaníček, Michal ; Shavit, Anna (advisor) ; Hejlová, Denisa (referee)
This bachelor thesis is focused on online communication of the European Parliament and the European Commission in 2014-2017. To provide essential information about this topic, there is a description of these two Europeans institutions and their approach to communication, possibilities of online communication and definition of generations of Millennials and Generation Z. Descriptive part of this bachelor thesis is explaining the European Union institutions, their inner structure and strategic approach towards field of communication. Further in this chapter, there is a description of online platforms for communication used by the European Parliament and the European Commission. Namely: their official webpages, Facebook pages and profiles on Instagram and Twitter. In this part description and specifics of target audience - Millennial generation and Generation Z. Practical part of this bachelor thesis is about quantitative research which is done by questionnaire online survey among members of target audience. This research aims to explore the awareness of online communication of the European Parliament and the European Commission and its effectivity. Survey was mainly focused on online behaviour of Millennials and Generation Z with a stress on their knowledge about online communication of those EU institutions.
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Progress of the European Commission from the beginning of the European Communities to nowadays
Žihlavníková, Martina ; Klíma, Michal (advisor) ; Faturová, Marie (referee)
Bachelor thesis examines the institution of the European Commission since its establishment until the present with an indication of its development in the future. It focuses on the changes that the institution has undergone under the influence of two major theoretical approaches - intergovernmental and supranational. Its subject is also changing the position of the Commission, which advocates supranational principle in relation to the Council of Ministers and the Parliament. Bachelor thesis analyzes the weakening role of the European Commission through the crisis of empty chair, and the subsequent improvement through the Single European Act. Other changes that the institution has undergone were caused by individual contracts during the further integration process. In conclusion, the thesis analyzes the adoption of the Lisbon Treaty and its possible weakening or strengthening the role of the Commission. Except of changing Commission's position, there is also captured its contribution in the various stages of integration.
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