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CSR in AVOS VYSKOV Measuring and Regulation Technology Ltd
Šildberger, Pavel ; Berčík, Jiří (referee) ; Putnová, Anna (advisor)
The aim of this thesis is a CSR analysis in the scale of the Czech republic. It describes the application of the CSR in the focus of big multinational corporations, big companies and small and medium enterprises. It mentions the organizations that implement and develop the CSR and tackles/ deals with their methods and procedures. The thesis also evaluates the CSR and its aspects in a particular company (AVOS VYSKOV Measuring and Regulation Technology Ltd) and proposes concrete measures to clarify and improve the situation. Conclusions of this thesis will be used as a feedback for the company management and as a support for the annual report of the CSR.
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Marketing Communication of Green Ways Company
Valentová, Lucie ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The bachelor thesis is focused on the marketing communication of the Green Ways company. The aim of the thesis is to assess the current marketing communication and based on questionnaire research appraise, whether it is executed efficiently. The research shows that the company´s marketing communication is relatively effective, imperfections are rather seen at salespeople of the Green Ways company. The thesis might be contribution to the aforementioned salespeople, who have the opportunity to increase the efficiency of their work, based on the results of the research.
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Principles of corporate volunteering in the Czech Republic
KAŇOKOVÁ, Simona
The aim of this study is to describe the corporate volunteerism in the Czech Republic and subsequently define a structured set of ethical principles that should be complied by companies to enhance the ethical standards of corporate volunteerism and its positive impact. The theoretical part introduces the civic and corporate volunteerism, pointing out their legal and content differences and also the environmental non-profit organizations and economic subjects companies. Corporate volunteerism (CV) is defined as a part of the donation, which is a social component of corporate social responsibility (CSR). This study describes CSR as a tool of business ethics and assesses its impact on corporate culture and social work environment in favour of solidarity projects as CV. Based on the experience and study of scientific texts, four models reflecting the company's ethical maturity phase are defined in the practical part of the study. Their names are derived from the context and causes of the launch of CV - models naturally moral, promotional, human resources and employee model. The analysis of models aimed at meeting the objectives of the work, compiling seven ethical principles for CV - principles of real potential, plan and impact, quantity and quality of the target, the benefits of a coordinator´s position, equal access, freedom to make decisions and the principle of truthful communication. The principles are not procedures, however, the principles ask questions and concentrate ethical basis for project of CV. This text is accompanied by an evaluation comment using practical examples (from the institutional, social and individual ethical perspective).
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CSR in AVOS VYSKOV Measuring and Regulation Technology Ltd
Šildberger, Pavel ; Berčík, Jiří (referee) ; Putnová, Anna (advisor)
The aim of this thesis is a CSR analysis in the scale of the Czech republic. It describes the application of the CSR in the focus of big multinational corporations, big companies and small and medium enterprises. It mentions the organizations that implement and develop the CSR and tackles/ deals with their methods and procedures. The thesis also evaluates the CSR and its aspects in a particular company (AVOS VYSKOV Measuring and Regulation Technology Ltd) and proposes concrete measures to clarify and improve the situation. Conclusions of this thesis will be used as a feedback for the company management and as a support for the annual report of the CSR.
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Ethics and economics in history of economic thought
VEITHOVÁ, Monika
The aim of this thesis is to find and describe the relationship between ethics and economics in terms of their separation and return in the history of economic thought. For a comprehensive entry at first basic terms and the most important milestones of economic thought throughout history are explained. The diploma work shows, within the historical framework, the most important trends of thinking of particular economic schools and through proven propositions it either affirms or denies them.
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Comparative analysis of approaches towards corporate social responsibility
Nováková, Hana ; Geuss, Erik (advisor) ; Branžovský, Antonín (referee)
The theoretical part of the thesis focuses on analysis and evaluation of utilization of the corporate social responsibility concept. It describes in detail the sense and content of CSR reports, which are released annually. The work verifies hypothesis, that in the Czech environment the strategy is being implemented in a narrower sense than in developed countries. The practical part refers about results of a few international and national studies dedicated to comparison of the concept domestically and abroad. Previous studies confirm the main hypothesis; the CSR policy is immature in Czech Republic, but is rapidly expanding. The hypothesis is confirmed also by field research, which was performed in four Czech companies that implemented the CSR policy. It was found out that the firms do not use the strategy in its entire extent and issuing reports which would meet international standards is not considered to be a priority for them. The conclusion of the thesis incorporates the assessment of current situation and suggestions for changes.
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