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Hyperloop – mirage or useful technology of the future? - A literature/information search study
Gerža, Martin ; Langerová, Petra (referee) ; Sedláček, Pavel (advisor)
Tato bakalářská práce je zaměřena na revoluční technologii zvanou hyperloop. Cílem této práce je shromáždění relevantních informací o konceptu hyperloopu. Práce se zabývá stručnou historií hyperloopu počínaje prvním konceptem hyperloopu, vysvětlením základní infrastruktury a výčtem technologií použitých v tomto konceptu. Dále jsou uvedené vybrané společnosti pracující na technologii hyperloopu spolu s jejich úspěchy a návrhy. Práci uzavírá výčet problémů a výzev, se kterými se vývoj hyperloopu potýká, projekty, které prochází vývojem a stručný pohled do budoucnosti.
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Tesla marketing communication analysis focused on elon Musk's personal branding in the period of 2016-2017
Suntychová, Tereza ; Maxa, Martin (advisor) ; Klimeš, David (referee)
This bachelor thesis deals with Tesla marketing communication focusing on Elon Musk's personal branding. Tesla represents a today's phenomenon not only in the field of electromobility but also marketing. Therefore, the thesis tries to cover Tesla's exceptionally innovative approach to marketing which the marketing media often present as exemplary. This is done especially in connection with its visionary CEO Elon Musk's activities. He has become a watched public face of the company and at the same time its marketing channel thanks to his active social network communication and media coverage. The first part introduces and contextualizes the theoretical concepts on which is Tesla's marketing communication based on. Then, there is the introduction of Tesla and its history along with basic information about Elon Musk. Practical part aims at the descriptive analysis of company's marketing communication with the emphasis on Elon Musk's personal branding. Firstly, a coherent image of the brand's marketing communication is presented. Then, the main marketing communication activities are individually introduced including the summarizing SWOT analysis.
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Using referral marketing on the example of Tesla
Malík, Štěpán ; Klimeš, David (advisor) ; Koudelková, Petra (referee)
This bachelor thesis focuses on the problem of referral of programs as an acquisition tool. As a practical example of using this tool, Tesla referral analysis is used. The first chapter and the second chapter of the thesis deal with anchoring referral programs to marketing theory. The third part of the thesis describes the basic problems of referral programs and presents the main streams of current research in this field. At the end of this chapter, the basic steps to implement the program are described. The fourth chapter focuses on describing a phenomenon called Tesla. In the first part of this chapter, I describe the history of the company. In the next part of this chapter, I focus on the role of Elon Musk in Tesla. I'm trying to describe how Tesla and its other companies, specifically SpaceX and Solar City, work together to focus on the strength of its social networks and its impact on PR companies. Another part of this chapter deals with Tesla's marketing communication analysis. In the last part, I focus on the fan community, which is an important part of the acquisition of customers. The fifth chapter of the thesis describes the principles of the Tesla referral program between 2015 and 2017, and here is the analysis of the theory from the third chapter. The last part of the thesis deals...
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