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Effectiveness of advertising in Czech hockey league stadiums for the sponsoring companies
Vilímovská, Barbora ; Čáslavová, Eva (advisor) ; Voráček, Josef (referee)
Title: Effectiveness of advertising in Czech hockey league stadiums for the sponsoring companies. Objectives: Expression and evaluation of efficiency of advertising in Czech hockey league stadiums. Methods: Quantitative research among the Czech hockey league stadiums and comparison of acquired data within defined regional units. Used research methods are the descriptive analysis, qualitative polling, content analysis, calculation of media indicators and the comparison method. Results: Effectiveness of advertising in Czech ice hockey league stadiums was mathematically expressed, including statistic and graphic analysis. Index of effectiveness of stadiums and advert types was compared. Due to the low number of stadiums involved in research, the most and less effective advertising type and place was determinate only as a theoretical conclusion. Keywords: effectiveness, advertising efficiency, sport advertising, sport sponsorship
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Effectiveness of advertising in Czech hockey league stadiums for the sponsoring companies
Vilímovská, Barbora ; Čáslavová, Eva (advisor) ; Voráček, Josef (referee)
Title: Effectiveness of advertising in Czech hockey league stadiums for the sponsoring companies. Objectives: Expression and evaluation of efficiency of advertising in Czech hockey league stadiums. Methods: Quantitative research among the Czech hockey league stadiums and comparison of acquired data within defined regional units. Used research methods are the descriptive analysis, qualitative polling, content analysis, calculation of media indicators and the comparison method. Results: Effectiveness of advertising in Czech ice hockey league stadiums was mathematically expressed, including statistic and graphic analysis. Index of effectiveness of stadiums and advert types was compared. Due to the low number of stadiums involved in research, the most and less effective advertising type and place was determinate only as a theoretical conclusion. Keywords: effectiveness, advertising efficiency, sport advertising, sport sponsorship
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The effectiveness of advertising and the marketing campaign of the company STAKOPLAST cz, spol. s r.o.
Kašpar, Ondřej ; Procházková, Markéta (advisor) ; Orct, Rudolf (referee)
The aim of my thesis, "The effectiveness of advertising and the marketing campaign of the company STAKOPLAST cz, spol. s r.o. " is to find out where the company should effectively invest their financial resources because the company has ambitions to grow and expand its scope. The methodological part presents the basic terms of advertising, marketing and approaches which are further elaborated in the practical part. I would like to use the knowledge of the background of the company STAKOPLAST cz and focus on individual parts such as what level the marketing and the marketing management are at, which forms of communication and advertising are used to achieve the targets, how the potential customers are addressed, what else the company does to satisfy its business expectations. The outcome of this thesis should be a scheme of a practicable advertising campaign.
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Monitoring and effectiveness of internet advertising spending
Nakládal, Michal ; Puchýř, Milan (advisor) ; Ganoczy, Eduard (referee)
Práca sa zameriava na problematiku on-line reklamy, jej efektívnosti z hľadiska jednotlivých druhov a sledovanie aktuálnych trendov v reklamných výdajoch do tohto segmentu. V prvej časti rozdeľujem používané druhy internetovej reklamy podľa medzinárodného delenia IAB a píšem aj o platobných modeloch a reklamných systémoch špecifických pre internet. Druhá časť porovnáva internet s masmédiami podľa kľúčových vlastností pre využitie v reklame. Práca opisuje efektivitu druhov internetovej reklamy. Tretia časť diplomovej práce detailne opisuje projekt spoločnosti Primetime s názvom Monitoring internetovej reklamy.
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