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Designing and Promoting an E-shop
Šiková, Barbora ; Němcová, Zuzana (referee) ; Brož, Zdeněk (advisor)
This thesis focuses on an online store specializing on manufacturing and sale of wooden beds for dogs. First the current state is analyzed and then a list of changes is proposed. These changes should help to improve the position in search engine results after user enters a specific keyword or phrase. This thesis also focuses on the usability of the e-shop. The last part is devoted to design of appropriate marketing strategies.
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Strategic Management of E-commerce Company
Kosíř, Martin ; Luhan, Jan (referee) ; Němcová, Zuzana (advisor)
This bachelor thesis is about a design of strategy management of an electronic shop, so that the most modern trends in industry are met, company is able to compete among other e-shops and it's profit increases. I focused on one specific company that didn't have an e-shop already and I created a strategy for introduction of a new e-shop for the company.
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Introduction of electronic business module.
Hladíková, Jana ; doc.RNDr. Josef Hynek, Ph.D., MBA (referee) ; Dvořák, Jiří (advisor)
The diploma paper deals with the introducing of an e-business module in the MVDr. Ivo Dupal - SANVET company in which I have been currently working. The paper involves the Internet and e-business analyses and an analysis of the MVDr. Ivo Dupal - SANVET company and a proposal for the introduction of e-business in the above mentioned company. The paper also comprises an implementation proposal to solve this problem issue and its economic and managerial evaluation.
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Evaluation and Improvement of the Internet Marketing Strategy of an Existing E-commerce Business
Marcely, Peter ; Goga, Martin (referee) ; Chlebovský, Vít (advisor)
Úspech spoločnosti venujúcej sa elektronickému predaju je hlboko prepojený s nástrojmi internetového marketingu. Široká škála týchto produktov je zložitá na zoptimalizovanie a nastavenie celého procesu tak, aby pracoval efektívne. Efektívnosť v tomto prípade značí pozitívny návrat investície, ktorú do nástrojov vkladáme. Orientácia na zákazníka je dôležitý faktor pre všetky e-business spoločnosti. Zákazníci vyžadujú veľké množstvo doručovacích a platobných možností ako aj rýchlu zákaznícku podporu cez chat alebo telefón. Táto diplomová práca ukazuje všetky tieto aspekty a zároveň demonštruje praktické možnosti použitia internetového marketingu ako aj vylepšenú zákaznícku podporu.
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Design of Payment Options for E-commerce of the Company
Bedecs, Jakub ; Zahrádka, Jiří (referee) ; Luhan, Jan (advisor)
This master's thesis deals with the design of a suitable payment system for a newly emerging e-shop. It analyzes the e-business environment and informs about existing payment methods, their advantages and disadvantages. Last but not least, this thesis deals with the development of electronic payments in the Czech Republic. The main part of the work is the analysis of various payment methods and their comparison on several levels.
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E-commerce Business
Smolík, Luboš ; Zeman,, Tomáš (referee) ; Němcová, Zuzana (advisor)
Bachelor thesis creates a proposal of e-commerce business and e-marketing strategy for company Crhak Ltd. It analyzes the current state of e-commerce and with comparison to modern trends and developments in e-commerce brings a solution for better marketing strategy and optimalization for system.
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