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US Strategic communication towards Islamic state
Truchlá, Jana ; Beneš, Jan (advisor) ; Riegl, Martin (referee)
The main topic of my bachelor thesis is illustration of public image and strategic communication towards ISIS of two US most recent presidents Obama and Trump. In the theoretical part of the bachelor thesis I will outline the basic description of the Islamic state as a terrorist aggressor and the threat of the West as opposed to US protective policy and leadership in the World Anti-Terrorist Coalition. In this part of thesis I would primarily try to depict the main concept of strategic communication, its forms and the differences between the notions strategic communication and propaganda. In the main part I will describe the activities and the ways of formulating US strategic communication actors to explain the individual steps during the war against ISIS for the relevant audience - US citizens. In particular I will concentrate on official political strategic communication of the US Presidents which I will demonstrate on the particular examples - presidential press conferences and releases. Among digital media, I will focus on using the Twitter social network as a phenomenon to implement diplomacy through tweets. The key point of the work will be a determination of the priorities of strategic communication in the timeframe of Obama's and Trump's term in office. Choosing this specific timeframe...
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The Causes of the Deterioration of Trade Relations Between the US and China During the Donald J. Trump Administration
Broda, David ; Hornát, Jan (advisor) ; Sehnálková, Jana (referee)
1 Abstract The thesis' main focus is Donald J. Trump's administration's trade policy towards People's Republic of China. Since taking office, Trump has been striving to turn the trade policy towards PRC into a more protectionist one. His argument is that China's economic prosperity is acquired through unfair trade practices, which damages the economy of USA. Since the beginning of 2018 up until the end of 2019, Trump imposed high tariffs on numerous Chinese goods and PRC does the same in return. The resulting tit-for-tat policies cause the deterioriation of the two countries' trade relations. The thesis searches for the main causes of Trump's trade policy towards PRC, which is in comparison with the two preceding presidential administratives more aggressive. The thesis' primary hypothesis assumes that the cause lies in the risk that the strengthening China poses on the US hegemonic role in the international order. The thesis confirms this hypothesis on the basis of the theory of relative gains, hegemonic stability and comparative advantage. The hypothesis is supported with examples concerning US economy, security, institutional power and legitimacy. 2 Title: The Causes of the Deterioration of Trade Relations Between the US and China During the Donald J. Trump Administration Author: David Broda
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US Strategic communication towards Islamic state
Truchlá, Jana ; Beneš, Jan (advisor) ; Riegl, Martin (referee)
The main topic of my bachelor thesis is illustration of public image and strategic communication towards ISIS of two US most recent presidents Obama and Trump. In the theoretical part of the bachelor thesis I will outline the basic description of the Islamic state as a terrorist aggressor and the threat of the West as opposed to US protective policy and leadership in the World Anti-Terrorist Coalition. In this part of thesis I would primarily try to depict the main concept of strategic communication, its forms and the differences between the notions strategic communication and propaganda. In the main part I will describe the activities and the ways of formulating US strategic communication actors to explain the individual steps during the war against ISIS for the relevant audience - US citizens. In particular I will concentrate on official political strategic communication of the US Presidents which I will demonstrate on the particular examples - presidential press conferences and releases. Among digital media, I will focus on using the Twitter social network as a phenomenon to implement diplomacy through tweets. The key point of the work will be a determination of the priorities of strategic communication in the timeframe of Obama's and Trump's term in office. Choosing this specific timeframe...
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