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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Luxury economics: Comparative study of conspicuous consumption among students of The University of Economics in Prague and Technical University of Liberec
 Reichelt, Patrik ; Rod, Aleš (advisor) ; Mirvald, Michal (referee)
The aim of this thesis is connect to BA František Staněk (who analysed conspicuous consumption on students at The University of Economics in Prague) and verifying hypotheses on students of Technical University of Liberec. Thesis is extended to analysis of the impact of technical education. Main conclusions of this thesis were obtained by statistical and regression analysis of data from a survey. Each brand of consumer electronics are perceived very differently in terms of social status which they express. There is a strong relationship between price of a product and and its signaling value. Students of technical disciplines show a dependency between product functionality and its ability to indicate social status. Others have no correlation.
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Luxury economics - comparative analysis of conspicuous consumption among TBU, UEP and CTU students
 Veselý, Pavel ; Rod, Aleš (advisor) ; Babin, Jan (referee)
This thesis focuses on the comparison of conspicuous consumption and purchase of counterfeit goods in different socioeconomic environments. For comparison, I analyzed results of the researches by Bc. Tomáš Štegmann and Bc. Jan Vágner, who deal with this issue at University of Economics in Prague (UEP) and Czech Technical University in Prague (CTU). Then I compared it with results of my survey made at Tomas Bata University in Zlín (TBU). I was able to confirm the assumption of less knowledge and worse awareness of luxury goods among students in Zlín. In the case of students of TBU low income does not play a significant role in the acquisition of a counterfeit in the future, unlike UEP and CTU. Conversely, significant factors at TBU are negative impression of an individual with counterfeit, purchase of a counterfeit in the past and recognition of fake. Negative impression of an individual with a counterfeit is consistent with findings at UEP and CTU. Purchase of a counterfeit in the past does not have significant effect on the future buy of counterfeit at both schools in Prague and effect of recognition of fake is at TBU similar to CTU. Compared to UEP, the effect has opposite direction. At TBU more students have already bought fake and also they avoid buying counterfeits in the future less than the students of UEP and CTU. Perception of counterfeiting as a crime is comparable at all schools -- it's not a serious crime.
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Luxury economics: Is conspicuous consumption important factor for buying consumer electronics among students of VŠE?
 Staněk, František ; Rod, Aleš (advisor) ; Čermáková, Klára (referee)
The aim of this thesis is to find out whether social status is an important factor for buying consumer electronics (laptops and mobile phones to be specific) and if consumer electronics is therefore affected by conspicuous consumption. Main conclusions of this thesis were achieved by statistical and regression analysis of data acquired from a survey among 290 students of University of Economics. I found out that there are big differences among how different brands of consumer electronics are perceived from social status and it's signaling value point of view. I also found out that there is strong dependency between price of products of a given brand and it's social status signaling value. I also found out that there is not strong connection between price of a mobile phone or laptop and it's functionality, therefore functionality doesn't have strong influence on consumer choices considering buying these products.
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