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The Role of Culture in the Process of Regeneration of Post-industrial City
Milatová, Barbora ; Macháček, Jaroslav (advisor) ; Vochozková, Jacqueline (referee)
The main subject of thesis The Role of Culture in the Process of Regeneration of Post-industrial City is to introduce the theoretical concept of regeneration of former industrial cities through culture and evaluate the impact of culture on the regeneration of post-industrial city. The first part is aimed at general issues of culture in regional development and attractiveness of the city, there are mentioned basic concepts related to the issue and defined trends in the development and regeneration of post-industrial cities through culture. The second part is aimed at the process of transformation of the city of Ostrava and contains an analysis of the current situation in the city. The City of Ostrava has prepared a strategic document presenting the revival of city through culture as a factor of improving its external image, but also a source of regional identity and the cultivation of the community. Empirical verification of the contribution of current policies to the regeneration and development of Ostrava city through culture is conducted through a questionnaire survey. The results show that the citizens of the city noticed visible changes towards the improving the quality of life in a city, however, if the city intends to continue in its successful strategy of regeneration, emphasis should be placed on citizen participation, their feedback and utilization of previously completed cultural investments should be improved by connection of existing cultural infrastructure.
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Experience Economy. Danish Approach to the Cultural and Creative Industries
Vandělík, Jakub ; Kubaš, Mario (advisor) ; Kouba, Vojtěch (referee)
The diploma thesis entitled "Experience Economy. Danish Approach to the Cultural and Creative Industries" is primary concerned with mega-trend of experience economy in Denmark. Main purpose of this work is to analyze and intruduce specific Danish approach to the Cultural and Creative Industries. Author used diachronic and synchronic analysis. First chapter characterizes historical economic development of Denmark's state. Following chapter is focused on historical background of experience economy and on Danish approach to this concept. Third chapter discusses influence of Danish socioeconomic environment on Danish approach to experience economy. In the next chapter author analyzes Danish government's role in the development of this concept. Last chapter shows economic impacts of experience economy concept in Denmark.
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Creative Industries during the Economic Crisis
Hejdová, Markéta ; Kubaš, Mario (advisor) ; Kouba, Vojtěch (referee)
The subject of this theses is the sector of creative industries a its behaviour at the time of economic crisis. The theses presents teories that study creative industries and its existing conclusions, while putting into contrast different views on the premise that creative industries are the source of economic growth and employment. Creative industries have been so far studied only during the time of prosperity, however, the 2008 economic crisis enables us to study them during recession. The analytic part of this theses is therefore dedicated to studying the economy of Great Britain, and on the basis of three economic indexes describes the behaviour of the creative industries during the crisis and immediately thereafter. The theses concludes that the creative industries indeed experienced growth, however, it also points out the limitations of all existing studies, including this one.
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Analysis of the creative cluster in the chosen region
Hykyšová, Zuzana ; Martínez, Felipe (advisor) ; Svobodová, Ivana (referee)
This thesis deals with the topic of creative cluster analysis and its current state in the Czech Republic. The first part of this thesis describes creative industries and clusters in Europe based on empirical data. The second part concerns with a description of a successfull creative cluster in Soho in London and common features of creative industries in Great Britain. Futhermore the creative industries of Czech Republic are analysed. The aim of the analysis is to propose advice for the Czech Republic as an economy, inexperienced in the field of creative clusters. The asset of this thesis consists of proposals formation for czech politics, which would support creative clusters formation. The proposals are to be expressed in terms of comparing the situation of creative clusters in the countries stated above.
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Creative cluster of Letna: dynamics, inner mechanisms and structure
Polakovičová, Lenka ; Kubaš, Mario (advisor) ; Kouba, Vojtěch (referee)
The presented master thesis deals with the phenomenon of creative clustering in urban environment. The thesis is conducted in the form of a case study exploring a specific creative cluster on a micro level in order to gain insight into its dynamics, inner mechanisms and structure. The study's focus area is the neighborhood of Letna, Prague, Czech Republic where a cluster of designer and artist studios, galleries, centers for art education has formed in the last four years. Using primarily qualitative techniques, specific factors were identified as decisive for choosing this location by those individuals. The thesis focuses on inner functioning of the cluster through the insider perspective of its members and tries to identify the requirements and conditions for the emergence and development of a creative cluster. A lack of micro level research of creative clustering in the Czech Republic was a dominant motivation for conducting this thesis.
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New forms of Commercial communications and their use in the Creative industries
Fidrmucová, Naďa ; Postler, Milan (advisor) ; Tyslová, Irena (referee)
The thesis "New forms of Commercial communications and their use in the Creative industries" is focused on two phenomena of our time. The new forms of commercial communication like response to the abandonment of traditional communication methods, channels and media. The second phenomenon is the creative industries as an opportunity for the new economy. This work includes the analysis of specifics of marketing communication in the creative industries, analysis of commercial communication and its selected new forms and practical examples of their use in the creative industries. Based on these analyzes, I draw general conclusions and specific use of new forms of commercial communications in the communication of creative industries.
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Information system of creative economy
Martinková, Ivana ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The thesis aims at creative economy and its development within Czech and Slovak Republic. Since it is relatively new phenomenon, the thesis outlines the main definitions and refers to the importance of creative sector. It also analyses problems and risks that are related to support of the creative economy. The creation of information system is considered to be a milestone in development of the creative economy, what is the target of this thesis. The practical part sets the procedure and analyses programmes of two real projects - Košice EHMK 2013 and A Cross-border Cluster Initiative for the Development of Creative Industries, on which basis the steps of the procedure are specified.
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Richard Florida's Creative Class theory
Katakalidis, Thomas ; Tyslová, Irena (advisor) ; Hanzlík, Jan (referee)
The aim of the thesis is to introduce Richard Florida's Creative Class theory and the way we measure the Creativity Index or the indicator of creative environment and urban or region development potential. The thesis concerns creativity as a factor of the progress of society in the course of history and as well evaluates the approach to creativity today. Florida's theory is examined and some possible imperfections that can occur while measuring the Creativity Index are shown. Both academic and non-academic critiques on the subject are discussed.
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Social and economic aspects of hip hop subculture
Dedera, Milan ; Kouba, Vojtěch (advisor) ; Tyslová, Irena (referee)
The thesis examines the origin and evolution of hip-hop subculture and its involvement in society as well as relation to creative industries. Economic side of the whole phenomena is important part of the thesis. The work is based on available literature in the Czech and foreign sources. Its aim is to demonstrate both direct and side effects of culture on economy while describing examples of hip hop connection to the market in the first years of its rise as well as in the recent years. The thesis is not determined only by African American hip hop subculture, but also by the current global and overlapping functions in the contemporary world and Czech society.
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