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CSR activities of the chosen brand
Marečková, Barbora ; Plášková, Alena (advisor) ; Mihališinová, Varéria (referee)
The diploma thesis is focused on the CSR (Corporate Social Responsibility) activities and evaluates the CSV (Creating Shared Value) activities of the brand producing Slovak cheese and cheese specialties. The aim is to analyse and evaluate them properly, propose the right communication and future goals, that are in line with the current ones. The first part is centred on the description of CSR concept, its establishment, history in the world and in the Czech Republic. The concept of CSV is described next. This is followed by the trends in the communication of CSR on social media and other on-line media. The second part is mostly about the particular brand, its history and main attributes. Already existing activities are analysed, their communication is proposed together with the activities, that should supplement the contemporary ones in the future.
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Corporate social responsibility of GE Money Bank, a.s.
Kubátová, Lenka ; Syrovátka, Oldřich (advisor) ; Hejda, Jan (referee)
This diploma thesis deals with the social responsibility of a selected large banking institution, GE Money Bank, a.s., which since the beginning of its work in the Czech Republic has engaged in a wide range of socially responsible activities. First of all, it presents an analysis of the current situation, describes socially responsible projects and activities, including their strengths and weaknesses, opportunities and threats. It then gives a more detailed analysis and defines the positive and negative sides of the aspects in question. Based on an evaluation of the current state of the concept of CSR, it recommends practical and feasible improvements that should be applied to the communication of CSR activities in the future in order to boost awareness of the bank amongst current and potential clients and the general public. It then proposes ways in which GE Money Bank, a.s. could help in resolving issues relating to the significant deterioration of drinking water for the city of Plzeň, resulting from poor landscape management in the basin of the Úhlava river.
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The impact of implementation of the concept Corporate Social Responsibility and Creating Shared Value on customer behavior at Nestlé Česko, s. r. o.
Krejčová, Jitka ; Plášková, Alena (advisor) ; Novák, Pavel (referee)
This thesis deals with the practical implementation of the concept of Corporate Social Responsibility (CSR) and Creating Shared Value (CSV) into the business activities of Nestlé Česko, s. r. o. The thesis offers a brief introduction of the two mentioned concepts, their basic principles and implementation process. The application is shown at Nestlé example, this company is devoting to the area of Corporate Social Responsibility and Creating Shared Value for a long time. The thesis provides basic overview of the Nestlé activities in this area. In the second half of this paper are presented the results of the own questionnaire about customers behavior, their decisions, their awareness of CSR and CSV and brands of mentioned company. The aim is to determine whether the implementation of these concepts positively affects consumers and customers when purchasing food products of company Nestlé.
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