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CSR Analysis in a Specific Company
Orlovská, Jana ; Zamazalová, Marcela (advisor) ; Lukáčová, Miroslava (referee)
Today, globalization, new technologies and modernization bring a lot of negative influences on our environment and society we live in, compared to the positive effects they create. And that is the reason why so many companies are embarking on socially beneficial goals, rather than profit. The aim of the diploma thesis is to explore and evaluate a concept of corporate social responsibility at Rossmann. In the theoretical part of the thesis I familiarize the reader with corporate social responsibility, dealing with the main characteristics of the concept and actual situation in the Czech republic. The second chapter deals with the characteristics of Rossmann and its activities in the CSR field. The practical part consists of two parts. The first one focuses on internal and external analysis of the company`s environment with regards to CSR. The second practical part is concerned with the empirical research, that was realized by the questionnaire investigation. Following the gained knowledge I will answer the fundamental question: How is the corporate social responsibility part of the company strategy? I will propose measures that will lead to increasing awareness of CSR and the advantages that using CSR brings to the company more effectively.
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Corporate Social Responsibility - Work-Life Balance
Bjačková, Lucie ; Krebs, Vojtěch (advisor) ; Kotýnková, Magdalena (referee)
The thesis deals with ways to reconcile the personal and professional life from the perspective of corporate social responsibility (CSR). It describes the problems working parents must face when caring for a child, and confirms that the potential of CSR is not widely used in the Czech Republic. The main objective is the analysis of CSR tools, with which the employers may facilitate the harmonization of personal and work lives of their employees. The secondary objective is the cost-benefit analysis of the employer's introduction of some measures of CSR. It is shown why in the long run it is worth to be a socially responsible company. The international comparison in the field of reconciliation of family and working life is included. The thesis concludes with several recommendations for the state, which can improve options of balancing family and profession in the Czech Republic.
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A Proposition of Corporate Social Responsibility System Implementation in a Chosen Company
Šmíd, Radek ; Plášková, Alena (advisor) ; Kovanda, Jiří (referee)
As its name suggests, the objective of the thesis is a proposition of corporate social responsibility system implementation in Saint-Gobain Sekurit ČR, s. r. o. The theoretical part generally concentrates on corporate social responsibility focusing on the norm ISO 26000. This norm was followed while creating the system for the chosen company. In the practical part, ten steps of implementation are performed, including an analysis of the chosen operations which are executed by the company with emphasis on socially responsible ones. In addition to the executed operations, the thesis proposes other operations that would be in correspondence with the social responsibility system. After following the aspects of the thesis, a company could consider itself socially responsible.
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Evaluation of social responsibility activities in selected organization
Červenka, Lukáš ; Hykš, Ondřej (advisor) ; Plášková, Alena (referee)
The Bachelor's thesis deals with the theme of social responsibility, or CSR in selected organization and evaluated according to the KORP methodology. According to KORP methodology is performed an external evaluation of the current implemented activities in corporate social responsibility in the organization of Public transport company of Prague, a joint stock company. The theoretical part of the thesis describes the whole concept of CSR from its origins in the world and than in the Czech Republic. Also there is an overview of the concepts and the important aspects that are important for the social responsibility. Next part contains detail description of evaluated organization and explanation the concept of stakeholders. At the end of the theoretical part is description of KORP methodology. In the practical part is performed an assessment of CSR in every criteria, which requires KORP methodology and consequently the evaluation is done. The conclusion outlines strengths of the organization and especially improvement suggestions.
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Business voluntariness in Czech Republic - Activities of Czech Donors Forum
Dvořáková, Tereza ; Vymětal, Petr (advisor) ; Školkayová, Marta (referee)
Conceptions of corporate philantrophy and corporate social responsibility brought to the Czech Republic by multinational concerns influence strategies of companies of various sizes and industries more and more. The activities of Czech Donors Forum and other relevant organisations take an important share in these concepts as they seek to their popularisation. The main task of this bachelor thesis is to find out, how do these organisations motivate companies to cooperate with non-profit organisations on welfare projects. The first part of the thesis defines philantrophy, corporate philantrophy and corporate social responsibility in theoretical way. The second part analyses actual czech legislation which regulates the activities of nonprofit organisations and funding of their projects. The last part focuses on missions and activities of selected czech organisations: Czech Donors Forum, The VIA Foundation and Business for the Society.
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Corporate Social Responsibility
NOZAROVÁ, Věra
This diploma thesis deals with the concept of Corporate Social Responsibility (CSR). In the theoretical part of the work are defined key concepts which are for explanation of Corporate Social Responsibility very important and with which makes up an integral part. In the theoretical part are therefore more described concepts such as CSR, stakeholders, corporate philanthropy or CSR filter. It also includes the definitions of the necessary standards, principles and entities to which CSR concern, and plays a significant role within it. In the practical part was the main aim the analysis of social corporate behavior and it?s outcomes in the economic, social and environmental sector in the company Tesco Stores ČR a.s., which author chose as the key for this work. A partial aim of the practical part of the work was the draft measures to the improvement of CSR in the company based on gained knowledge.
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Corporate Social Responsibility of Trading Companies
JEŽKOVÁ, Zdeňka
The aim of my thesis was to describe current approaches and measures of business enterprises in the realm of corporate social responsibility and to conduct a survey of the impact which these measures have on shopping behavior. The theoretical part is focused on the definition of social responsibility and its integration into a company. The fact, that social responsibility is important for a company, is underlined by benefits, which I mention in the theoretical part as well. I also present examples of actions and activities that a company should create in the environmental, social or economic sphere. I tried to incorporate this theoretical knowledge into a questionnaire, which was included in the practical part of my thesis. I determined questions for respondents in order to learn, whether they have any notion of social responsibility at all, what they imagine under the term and whether they think that companies should behave according to it. Among other things, respondents had the opportunity to describe in their own words the actions (activities), which they think a company should do in order to behave socially responsibly. Then they were supposed to write an example of a company that deals with this concept. After collecting data using questionnaires I analyzed each question separately first and then described the individual results arising from them. In the next part I defined dependencies of some questions and described the relations between them. For the assessment of individual dependencies I used contingency tables and a compliance test, or Pearson´s chi-square test, in two cases, which I investigated the significance of statistical dependence with. In conclusion, I proposed measures that could contribute to explain the concept of social responsibility to the public.
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CSR as a part of Komerční Banka business strategy
Podojilová, Petra ; Lhotáková, Markéta (advisor) ; Richter, Stanislav (referee)
The aim of the diploma work is to analyze the corporate social responsibility theme and to create a conceptual proposal of CSR and its implementation in Komerční Banka strategy. The theoretical part of the thesis deals with the description of possible approaches to corporate social responsibility, particularly with the strategic conception of CSR. The first part includes also view on corporate social responsibility from worldwide and European standpoints and the process of CSR implementation into company is described there. The practical part analyzes current CSR activities of Komerční Banka, a.s. and of its parental company Société Générale. The diploma work contains my own empiric research. Based on the given analyses and results gained from the research, a CSR strategy for Komerční Banka is suggested, including specific projects. The evaluation of the new CSR strategy was done using model Balanced Scorecard.
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Comparing the conceptions of CSR in ABB Group and ABB CR company
Musilová, Lenka ; Lhotáková, Markéta (advisor) ; Boušková, Magdaléna (referee)
This thesis deals with CSR conceptions of ABB Group and ABB ČR, compraing both conceptions. Its aim is to prove these two hypotheses: "ABB ČR applies glocal attitude to CSR" and "In ABB ČR, creating CSV is not an element of its CSR conception, whereas within ABB Group, CSV is already being implemented." In order to prove these hypotheses, this thesis presents the theory of CSR and CSV to its reader. As for the CSV, this thesis offers a relatively broad theoretical framework, supplemented by up to date critique of the conception and my personal evaluation of the relation of CSR with CSV. In the practical part of the thesis, particular instruments of both (ABB Group and ABB ČR) CSR conceptions are analysed with the aim to prove both aforementioned hypotheses. After a comparison of both instruments, the first hypothesis is confirmed. In order to verify the second hypothesis the method of synthesis is employed to establish a strcture of CSV and to enable a final comparison, which, however, disproves the second hypothesis.
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