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Marketing Communication
Párová, Radka ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
The diploma thesis deals with marketing communication of a selected company Znovín Znojmo, a.s., which is operating in a scope of business of viticulture and winemaking. The diploma thesis is dived into three parts. The first one is theoretical part, which deals with theoretical findings on the issue, while it forms a theoretical framework for the analytical part. The second one is the analytical part, which describes the current state of the company as well as the marketing communication. The description of the company is accompanied by analyses of an environment and a survey. The third one is the proposal part, which describes proposals created to improve the marketing communication based on outputs of the analytical part.
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Marketing Communication
Párová, Radka ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
The diploma thesis deals with marketing communication of a selected company Znovín Znojmo, a.s., which is operating in a scope of business of viticulture and winemaking. The diploma thesis is dived into three parts. The first one is theoretical part, which deals with theoretical findings on the issue, while it forms a theoretical framework for the analytical part. The second one is the analytical part, which describes the current state of the company as well as the marketing communication. The description of the company is accompanied by analyses of an environment and a survey. The third one is the proposal part, which describes proposals created to improve the marketing communication based on outputs of the analytical part.
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Impact of Modernization on Consumption in Russia
Kalinichev, Klim ; Cahlík, Tomáš (advisor) ; Pertold-Gebicka, Barbara (referee)
This study examines the various effects of socioeconomic indicators related to modernization on four different shares of consumption expenditures in Russia at the household level over 2004-2018 using fixed-effects, random-effects, and GMM panel data estimators. The results present that socioeconomic indicators have an impact on the level of household expenditures, although this effect is not very strong for some variables. It was found that urbanization has a positive impact on the household expenditures on restaurants, and education is positively linked with expenses on recreation and culture. Unanticipated outcomes are associated with the effect of income on expenditures on education and consumption of food. Additionally, more significant effects have been discovered that influence the shares of household expenditures. The evidence obtained from this research contributes to the existing literature on modernization and socioeconomic indicators that influence final household consumption.
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Beer Consumption Patterns in Europe
Zobal, Vladimír ; Janda, Karel (advisor) ; Špolcová, Dominika (referee)
This thesis intends to verify and quantify relationship between microeconomics, macroe- conomics and social variables with annual beer consumption per capita. To assess dif- ferences in tastes in groups of countries, the concept of beer, wine and spirit drinking countries is used to separate the influences. Firstly, the general model for all European countries is estimated with the use of panel data techniques on data from 2000 to 2013. The results and findings from the first model are subsequently used as a building blocks for specific model for The Czech Republic. The Czech Republic has over a long period the highest annual consumption per capita. Still the share consumed in hospitality expe- riences persistent downward trend. All data are collected on annual basis and with only country-aggregated level of detail. Keywords Beer, Wine, Spirits, Consumption Patterns, Beer Demand, Beer Drinking Countries, Be- havioral Economics Author's e-mail Vladimir.Zobal@gmail.com Supervisor's e-mail Karel-Janda@seznam.cz 1
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